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Marketing Basics - Kotler Philip

Key Concepts in Chapter 6

Procurement Agents - Professionally trained buyers of industrial products.

Procurement for the needs of enterprises is a decision-making process by which an official organization ascertains the need for goods and services purchased from the side, as well as identifies, evaluates and selects specific brands of goods and specific suppliers from among those available on the market.

The market for government agencies is organizations of the federal government, state governments, and local governments that purchase or rent the goods they need to perform their basic functions of administering power.

Resellers market - a set of individuals and organizations purchasing goods for resale or leasing them to other consumers for their own benefit.

Industrial goods market - a set of persons and organizations purchasing goods and services that are used in the production of other goods or services that are sold, leased or supplied to other consumers.