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Organization at home advertising agency and private bureau ads

Organization at home advertising agency and private bureau ads

This activity can be described briefly - publishing your own express newspaper and placing free and paid advertisements and advertising blocks in it. Before starting work, we recommend contacting one of the following addresses:

98324, Crimea, Kerch, Box 24, Lelesnikov V.P. (newspaper "Fortuna-Crimea" )

91051, Lugansk, POB 76, Kukharev N.I. (newspaper "Nika" ).

38762, Poltava region, p. Tereshki , AIRS "Eva" , Shtepka V.V.

By ordering one of these newspapers, you will get an accurate idea of ​​what a private express newspaper is, and you will learn many different nuances of private publishing , which are simply not possible to transfer in the reduced allowance.

Creation of the first (signal) number

1) First of all, think up an interesting name and develop a logo for your newspaper (in this case, you will be helped by any person with artistic abilities).

2) There should be a lot of rubrics so that each client can find his own. Here is their approximate list: Business, Work (looking and offering), Literature, Erotic, Computer and software, Services, Dating, Miscellaneous.

3) The coupon b / o you will develop and issue already on the computer. In order not very conscious customers did not copy it, leave in it a place for a rectangular rubber stamp with your full name. and address; in this place make a note: "It is accepted only with a stamp of the editorial board". Next to the coupon b / o should go a text about the following content:

"To place a free ad in our newspaper, send us a completed coupon, a postal order receipt of 50 kopecks ( with the cost of the newspaper) and an envelope with your return address; publication and sending you the next number is guaranteed! If you want to highlight the ad and then this service costs 1 UAH (with a newspaper cost). If you want to place an expanded ad or catalog, we inform you that the price per square centimeter of our newspaper space is only 25 kopecks! You will not find any prices anywhere! "be with us! With respect to you - the chief editor and publisher (full name)".

4) Choose from various newspapers about the most interesting ads; use them in your alarm number. Be sure to send your newspaper to these addresses!

5) Bring the collected information to an advertising agency or any other institution with a computer and ask all of this to be mocked up by filling out a newspaper and printing several copies on a laser printer; later, as necessary, remove copies from these master-lists (on a Xerox or risograph). Save the computer diskette with the recording of your newspaper - it will be of great help to you when designing the next issue.

Advertising

Give to various newspapers b / o ads about this content:

“I’ll send a new b / o (title) newspaper for free, deception is excluded; an application from you, an envelope with an o / a coupon b / o ”. You need to advertise the newspaper throughout your publishing activities; Remember that in order to succeed, you need to gain as many as possible regular customers - it is they who will provide you with a stable income that does not threaten to decline, but, on the contrary, tends to increase. Where to find them? Again you will come to the aid of numerous newspapers about various regions. Pay attention to the various offers of advertising catalogs and information - people offering all this are engaged in their own postal business and many of them will be happy to use the services of your newspaper. Send a newspaper and a letter about this to them:

"Hello, dear (full name)! I would like to bring to your attention the first issue of the newspaper (the title), which I’m building. I hope that you will like it and you will publish your advertisement in it (paid and free). With the best wishes to you (full name) ".

Having collected a sufficient amount of paid and free advertising (100-300 sentences), you can proceed to the layout of the next number; print it (from floppy disk) in the print shop. When printing a print, the approximate cost of a newspaper consisting of 3 sheets of А 4 format (about 300 advertisements) will be approximately 5-10 kopecks. Use the rest of the circulation for advertising.

Do not dwell only on ads - publish a lot of useful and interesting information; make the newspaper number from the number more and more attractive and informative - this will help you effectively attract new customers and keep old ones. With skillful conduct of the case in the future, you can withdraw more than three hundred dollars of income from the number; much or little, judge for yourself.

Conclusion

Express newspapers come out about 4-5 times a year. With a significant increase in the volume of newspaper and information (about 300 or more ads + information) raise the price of paid ads and advertising; the price of the newspaper is desirable to leave low.

Good luck to you !