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How to make your site attractive to google, msn and other search engines

Many interesting online projects are inaccessible to most potential visitors, because they cannot present themselves correctly. Although there are a dime a dozen ways to do this: vulgar banner advertising is usually at our service, for which there is usually no money; also participation in banner exchange networks; also link exchange; also the increase in the number of visits, allowing you to rise in the ratings; after all, spam is also other, legal methods that aren’t quite at all. And all the blah blah new users come, as a situation, from search engines. Accordingly, when developing or optimizing a site, it makes sense to focus on increasing the weight of your resource in search engines for queries for certain keywords. So what blah blah do so that your site has become more fun for search engines?

Of course, first of all, you need to attend to the entry. A site with high-quality content is more interesting to visitors, the attraction of which is also to eat the target of any Internet project. If your site is one of the entry points to another or is copying a resource in many respects, modern search engines will hastily cut through its spamming nature, and it will not bring you any dividends.

It’s similar to think about what keywords you yourself would look for the information provided by your site. This is one of the most important points - incorrect selection of keywords will significantly lower your search ranking. After choosing words, use them on the pages of the site as permitted more often. It’s very good if they stand out in any way: for example, it’s useful to include them in the tag, but it’s even better to highlight the “temptation” with tags (of course, where it is acceptable).

If possible, use the selected keywords in the links. Also ask your partners who are also familiar to use these words to link to you. For example, you sell watermelons in Moscow via the Internet, and also “Moscow watermelons” are keywords. Then the link to your site may look like this: <a href=" site address"> Moscow watermelons. If you publish a banner or other image on your site or friend, write in an alternative text (tag ) selected keywords. Just don’t try to duplicate them in thousands and write the page's background color - search engines do not like what time they try to deceive them, they are also smart enough to recognize such tricks. Several years ago, this worked, but now it can lead to a deterioration in the rating, only then it can also be completely excluded from the index.

Try to cut off tags that may not be possible for search robots. Imagine that your site is viewed using an ancient browser, which also does not know how to display any pictures, this will help you evaluate the capabilities of the search robot. Accordingly, links in image maps (which are long ago a bad manners), frames, and sometimes dynamic pages, some search engines will not be able to track at all. However, most of the leading search engines understand frames as dynamic pages, so this recommendation can not be taken into account.

Among the meta tags, from the point of view of optimization for search engines, description deserves the most attention. Favorite tag it’s also allowed to use, but only if you don’t want the page to be indexed. The rest are mostly ignored by search engines. If you are interested in the details you also speak English, read the article on this topic at the address here .

And, in the end, the most important thing: try to get as many more high-quality links to your resource as allowed. Let me explain what is meant. In many respects, Google owes its success to PageRank technology (hereinafter referred to as PR). In general terms, PR is a site ranking system [More precisely, page ranking. Different pages of one site may have a different PR, so it’s proud that the back link was placed on the page with the maximum PR], also the higher it is, the higher the site appears in the search results. A rating is calculated based on many parameters, but the first is the number of links to your site from others (as if another site "voted" for you). While Google is looking at the quality of the "voter", then eating also regards its PR. That is, if a portal with PR 7 links to your site, it is better than a sea of ​​websites with PR 0 or 1 linking to you. Thus, Google cuts off the countless login pages that webmasters produce to promote their sites. More precisely, it does not cut off completely, but the site to which links from sites with high PR lead will be much higher in the search results than artificially wound. It is known that most visitors to search engines do not go any further than the first page of search results. Therefore, the likelihood that they will find a site indexed by Google, but having few backlinks, tends to zero.

So, we need to promote an online project for the sale of watermelons in order to establish a relationship with the mustachioed retailers who will access our site from smartphones and smartphones to order a new batch. And of course, we want them to type in the search for the word “watermelon” in addition to the sample, “Moscow”, among the first to watch our online store. Let's check, only in what place blah blah are we now? We type, look ... Hmm ... "56300 links found" ... It is unlikely that we will sell at least anything. The task is to raise the site in the search results according to the words "watermelon" or "Moscow watermelons". As we already know, backlinks are needed. Best of all, if we eat familiar webmasters in several large Internet projects with high PR. You just need to find motivation for our friends, so that they post a link on us (but this is beyond the scope of the article). High PR sites are often reindexed, sometimes every day. The search robot will follow the link and index our site, immediately remembering that a rather serious resource referred to us with an impressive search weight will also assign us a non-zero PR.

But what to do if there are no such connections? There is a whole set of measures to increase the number of backlinks - leave messages about your site on topic forums, exchange buttons or text links, but all this is almost unsuccessful. Gratis services work well - for example, various counters or buttons with exchange rates, weather, currency exchange ratings for watermelons, etc. By giving visitors the opportunity to post them on their blog or website, you get a free link. Finally, you are allowed to pay for advertising. But it’s not a banner, which will bring anyone to us one-time. Paying makes sense for a link to our website to be posted by some well-known Internet project. It is advisable to study the quality of watermelons and also conduct their testing and tasting. Here it is necessary to make a small clarification: advanced search engines (such as Google) are trying to realize how much the subject of your site matches the subject of the referring site. This is necessary in order to correctly distribute the "weight" of the link to you. Almost 70% of the PR of the linking page is transferred to external links. And if the page about the properties of watermelons has two external links - to the site about watermelons and also the site about rubber bath mats - then, most of the transmitted PR will be in our watermelon resource, as in a more relevant topic.

After carrying out all these measures, we will want to find out if we have influenced in any way Google’s attitude to our site. Then eat to see what room as a result of the query for the word "watermelon" we were. You can make a manual request again, it’s also good if we were on the first pages of the results or we have enough patience to find our site among 56300 links ... In fact, it’s allowed to optimize monitoring and not just look at just one or a couple of words or expressions, many words and phrases, especially considering that Google does not understand the morphology of the Russian language, the words “watermelon”, “watermelon” and “watermelon” are different for him. If our site is in English (which is generally strange, once we sell watermelons in Moscow, but nonetheless nonetheless), then there will be no problems with different word forms. There are many tools for Search Engine Optimization (SEO), then eat search engine optimization. I'll tell you about the most famous, www.digitalpoint.com/tools/keywords. It so happened that I was once asked to do her Russian translation (the interface has been translated into twenty languages), therefore I am also more familiar with it than with others. Many of the tips and ideas of this article are also borrowed from this site as well as a forum on it.

This system is one of the few similar in addition, perhaps the only free, but certainly the most popular (more than forty thousand users). Another system, www.seocount.com, is likely to quickly become free as well under the pressure of the aforementioned. To use it, you must register. The system works through the Google API. Here to eat a couple of the main sections of interest to us - tracking keywords and tracking backlinks. What is also why backlinks are needed, I hope, it is clear from the above. We enter the name of the site in the appropriate field; we also observe the number of backlinks to our site as well as its PR. Over time, these numbers will grow, by the measure of how we put in efforts to promote. By clicking on the graph to the left of the name, it is allowed to see the dynamics of changes in the number of links. Do not forget about the inertia of the search bot! The fact that you exchanged links with one hundred sites does not mean at all that Google immediately reindexes these sites and also counts all the links to you. It will take some time before your PR starts to grow.

Keyword tracking occurs in a similar way: we enter the expression of interest to us or the phrase also the website address. In the column "place" we will see the room on which our site appears in the results of a query to Google for this keyword. If we are very far from the first page, then in this column it will be written "N / A", since the numbering is carried out only for a certain number of sites from the source of the list. So blah blah is allowed to track movements in Yahoo! also MSN.

Now, at what time we have to eat a tool for monitoring, we also know how to use it, let's talk about a more serious way to raise the search ranking. On that blah blah site www.digitalpoint.com operates Co-op Advertising Network - a system for exchanging text and graphic links. In the main view, this is an ordinary banner exchange network to attract visitors. Nevertheless, the lesson itself is much deeper.

The network operates as follows. After registration, you place a script on your website that substitutes a text or graphic link to the file of another exchange participant in the page code. For a customer requesting a page from your site, the link does not look like an external link, only like a real built-in link that is also non-stop in the code. Eat like <img src = ""> or some text in the <anchor> tag, without links to the counter of the banner-exchange network, etc. This happens because the script asks what it needs to be displayed even before the page is sent to the customer, also substitutes the advertising link also the text directly into the HTML code. Thus, for a search robot or an ordinary visitor requesting a page, everything will look like you yourself put a direct link to the advertised site and also “vote” for it, adding search weight to it. Moreover, the number of impressions of this banner on your site does not matter. The main thing is that at what time the individual does not enter at all, only the robot, he counts your link to the site of the exchange participant. Accordingly, the number of pages of your site is made the most significant parameter, since the more pages with direct links to various sites are indexed, the more sites will get an increase in PR. In this regard, the authority of your site in the Co-op Ad Network (and the number of hits of links to you) does not depend on traffic, only on the number of pages in it. The number of pages in the site is taken from the Google database (in Keyword ranking monitor on the backlinks page you can see it). Thus, a site with tens of thousands of rarely visited pages will become one hundred and once more credible in the exchange system than a highly visited site with hundreds of pages. And links to the main other exchange participants will illustrate a hundred times more often. Therefore, the likelihood that the search engine will count the link to the site with an impressive number of pages is proportionally higher.

As already mentioned, Ad Network distributes impressions according to the weight of the site in the system, also 100% of impressions are distributed among all participants in the system, no margin is taken. It’s enough that if the participants of the system for any reason didn’t ask or disconnected their banners, then instead of them links to Digitalpoint Solutions are substituted. Digitalpoint.com also has a very high reputation within the exchange system - Google expresses about 28,000 indexed pages. To the example, Yandex, according to Google, has “only” 12300. Nevertheless, the benefit is great for all participants in the exchange - the site’s rating in search engines using the Google-like PR mechanism takes off in a very short time (if, Of course, during development, you made sure that the indexed number of pages was large enough). However, if your domain was created earlier, there are some restrictions. Perhaps the most serious measure taken by Google in contrast to instant promotion is the so-called sandbox. Its essence is that about six months after the main indexing of the site by the Google bot, the PR of this site does not grow. Thus, a sharp rise in the rating of the newly-found resource is made impossible. Information about the sandbox obtained by the route of multiple experiments (not done by me); Google hasn’t officially scribbled about this anywhere, but in the SEO environment this is common knowledge.

Of course, the Co-op Network also has serious flaws. For example, distribution by types of sites is not implemented at all - entertainment, business, etc. Yet moderation works, and a frankly indecent ad in the exchange will not appear in any way. On the other hand, this contradicts the ideology of crushing the total number of impressions proportionally to all. After all, if we separate some sites from others, and, as an example, we select business or news resources in a special category, then in the general case they will have a higher PR than any blog. And as you remember, links are all the more significant the higher the PR of the linking site. Therefore, business-related sites will promote themselves more than little-known, but very interesting resources ...

In general, this is similar to search spam: remember the curious chronicle about the search for the expression "miserable failure" (can be translated as "pathetic loser") on Google? For some time, bloggers conspired to also jointly put links of the kind miserable failure on the pages of their online diaries, which led to a sharp increase in the rating of the biography of George W. Bush. on the site of the Snow-white building at the specified request. The Co-op Ad Network alienates still impressive opportunities for a similar kind of tricks, which in no way mean, but that it should be abused. The most interesting thing is that Google knows about the existence of this system, but does not consider it to be search spam for many reasons. For example, the Co-op Ad Network in the first place is the exchange of advertisements with a fairly impressive CTR (www.digitalpoint.com/tools/ad-network/history.html), which does not violate the netbook or other written and unwritten rules. An increase in search ranking is a “third-party” effect of the ad network. Therefore, Google doesn’t start any steps at all: sandbox is allowed to calculate simply by the further development of this excellent search engine.

Promotion of your site is a creative process that requires constant efforts, pores and / or capital. I hope this article helps you save a fraction of these precious resources. And, of course, you should not get hung up only on search engine optimization, although this is also important. Perhaps your site will be able to successfully advance due to offline; essence, so that you have something to tell the universe about.