This page has been robot translated, sorry for typos if any. Original content here.

How to make your site attractive for google, msn and other search engines

Many interesting Internet projects are inaccessible to most potential visitors, because they can’t properly submit themselves. Although there are ways to do it at least a dime a dozen: our services also include banal advertising for which there is usually no money; also participation in banner exchange networks; also link exchange; also winding up the number of visits, allowing you to climb in the rankings; In the end, spam is also other, legal is also not at all quite methods. And all blah blah new users come, as position, from search engines. Accordingly, when developing or optimizing a site, it makes sense to focus on increasing the weight of your resource in search engines when you query for certain keywords. So what blah blah do to make your site more fun for search engines?

Of course, first of all you need to attend to the occurrence. A site with high-quality content is more interesting for visitors, the attraction of which is also to eat the target of any Internet project. If your site is one of the entry points to another or in many respects it copies some resource, modern search engines will rush through its spamming essence, and it will not bring you any dividends either.

Similarly, consider the keywords for which you yourself would begin to search for information provided by your website. This is one of the most important moments - incorrect selection of keywords will significantly reduce your search ranking. Selecting words, use them on the pages of the site as allowed more often. Very well, if they somehow stand out: well, it is useful to include them in the tag, only better yet - to highlight the “temptation” with tags (of course, in what place it is acceptable).

If possible, use the selected keywords in the links and ask partners also familiar to use these words to link to you. For example, you sell watermelons in Moscow via the Internet, also “Moscow watermelons” are keywords. Then the link to your site might look like this: <a href="directing the site"> Moscow watermelons. If you publish a banner or another image on your friend site or website, write in alternative text (tag a) selected keywords. Just do not try to multiply them in thousands and also write the background color of the page - search engines do not like what time they are trying to deceive, they are also smart enough to recognize such tricks. A few years back it worked, but now it can lead to a deterioration in the rating, only then also completely to the exclusion from the index.

Try to shy away tags that may not be in the hands of search robots. Imagine that your site is viewed with the help of an ancient browser, which also cannot show pictures in any way - this will help you to evaluate the capabilities of a search robot. Accordingly, the links in image maps (which have long been a move), and some search engines will also not be able to track the dynamic pages at all. However, most of the leading search engines understand frames as dynamic pages, so this recommendation can not be taken care of.

Among meta tags, from the point of view of optimization for search engines, description deserves the most care. Favorite by many tag it is also allowed to use, but only if you do not want the page to be indexed. The remaining elements are largely ignored by search engines. If you are interested in the details and you speak English, read the article on this topic at the address here .

And in the end, the most important thing: try to get as allowed more high-quality links to your resource. I will explain what is meant. In many ways, Google owes its success to PageRank technology (hereinafter referred to as PR). In general, PR is a site rating system. [More precisely, page ranking. Different pages of the same site can own different PR, so proudly that the back link was placed on the page with the maximum PR], also the higher it is, the higher the site appears in the search results. A rating is calculated based on a variety of parameters, but the first is the number of links to your site from others (as if a different site would “vote” for you). At the same time, Google looks at the quality of the “voter”, then it also considers its PR to eat. That is, if any portal with PR 7 refers to your website, it’s better than a sea of ​​sites with PR 0 or 1 linking to you. Thus, Google cuts off the countless login pages that webmasters produce to promote their websites. More precisely, it does not cut off for good at all, but the site, on which links from sites with high PR lead, will be in the search results much higher than artificially wound. It is known that most of the visitors to search engines do not go beyond the first page of search results. Therefore, the likelihood that they will find a site, indexed by Google, but having a few backlinks, tends to zero.

So, we need to promote an online project for the trade in watermelons in order to establish relationships with baleen retailers who will access our website from smartphones and communicators to order a new batch. And naturally, we want, so that they, having typed in the search for the word "watermelon" in addition to the sample, "Moscow", were among the first to observe our online store. Let's check, only in which place bla bla we are now? We are typing, watching ... Hmm ... "Found 56300 links" ... It is unlikely that we will sell anything. The task is to raise the site in the search results for the words "watermelon" or "Moscow watermelons." As we already know, we need backlinks. Best of all, if we eat familiar webmasters in several large Internet projects with high PR. You just need to find the motivation for our friends, so that they have placed a link to us (but this is beyond the scope of the article). Sites with high PR are often reindexed, sometimes every day. The search robot will follow the link and will also index our site, remembering at once that a fairly serious resource with impressive search weight referred to us will also assign us a non-zero PR.

But what to do if there are no such connections? There is a whole system of measures to increase the number of backlinks - leave messages on your site on the thematic forums, exchange buttons or text links, but all this is almost unsuccessful. Gratuitous services work well - for example, various counters or buttons with currency rates, weather, currency exchange rates for watermelons are also, etc. Giving visitors the opportunity to post them on their blog or website, you get a gratuitous link. Finally, it is allowed to pay for advertising. But not a banner, which one time will lead to anyone. Paying owns a sense for the fact that a link to our site posted some well-known Internet project. It is advisable - exploring the quality of watermelons also conducting their testing and tasting. It is necessary to make a small clarification: advanced search engines (such as Google) are trying to realize how relevant the subject of your site is to the subject of the referring site. This is necessary in order to properly distribute the "weight" links to you. Almost 70% of the PR of the referring page is transmitted to external links. And if the page about the properties of watermelons is owned by two external links - to the website about watermelons, also the website about rubber bath mats - then more than a fraction of the transmitted PR will be at our watermelon resource, as in a more relevant topic.

After all these steps, we’ll want to know if we have any influence on Google’s attitude towards our site. Then eat to see in which room as a result of a query on the word "watermelon" we were. You can again make a request manually, as well, if we were on the first pages of the results or we have enough patience to find your site among 56300 links ... In fact, it is allowed to optimize monitoring and also to look at not just one or a couple of words or expressions, only many words are also phrases, especially given the fact that Google does not understand the morphology of the Russian language, also the words "watermelon", "watermelons" and "watermelon" are different for him. If our site is in English (which is generally strange, once we sell watermelons in Moscow, but not less), then there will be no problems with different word forms. There are many tools for Search Engine Optimization (SEO), then search engine optimization optimization. I'll tell you about the most famous, www.digitalpoint.com/tools/keywords. It so happened that I was once asked to make her a Russian translation (the interface was translated into twenty languages), so I also know it better than others. Many tips and ideas of this article are also borrowed from this site also a forum on it.

This system is one of the few such additions, perhaps the only gratuitous, but certainly the most popular (more than forty thousand users). Another system, www.seocount.com, apparently also quickly becomes gratuitous under the pressure of the above. To use it you need to register. The system works through Google API. Here you can eat a couple of the main sections of interest to us - tracking keywords and tracking backlinks. What is also why we need backlinks, I hope, it is clear from the foregoing. Enter the name of the site in the appropriate field also see the number of backlinks to our site and its PR. Over time, these figures will grow, according to the measure of how we make efforts to promote. Clicking on the graph to the left of the name, it is allowed to see the dynamics of changes in the number of links. Do not forget about the inertia of the search bot! The fact that you exchanged links with a hundred sites does not at all mean that Google immediately reindexes these sites also will count all the links to you. It will take some time before your PR starts to grow.

The tracking of keywords occurs in a similar way: we enter the expression we are interested in or the phrase also the site address. In the "place" column we will see the room where our site will appear in the results of the query to Google for this keyword. If we are very far from the first page, then in this column it will be written "N / A", since the numbering is carried out only for a certain number of sites from the top of the list. So blah blah allowed to track movements in Yahoo! also msn.

Now, at what time we have to eat a tool for monitoring, and we know how to use them, let's talk about a more serious way of raising the search ranking. On the blah blah site www.digitalpoint.com works Co-op Advertising Network - a system for exchanging text and graphic links. At first glance, this is the usual banner exchange network to attract visitors. Yet at the very lesson, everything is much deeper.

The network works as follows. After registration, you place a script on your site, which inserts a textual or graphical link to the file of another exchange participant in the page code. For a customer requesting a page from your site, the link doesn’t look like an external link, only as a real one that is also embedded non-stop in the code. That is to eat as <img src = ""> or some text in the <anchor> tag, without references to the counter of the banner exchange network also etc. This is because the script asks what needs to be displayed even before sending the page to the customer, also inserts the ad link as text directly into the HTML code. Thus, for a search robot or a regular visitor requesting a page, everything will look like you yourself put a direct link to the advertised site and also “vote” for it, adding search weight to it. And the number of hits this banner on your site does not matter. The main thing is that at what time the individual does not enter at all, only the robot, it counts your link to the site of the exchange participant. Accordingly, the most significant parameter is the number of pages of your site, because the more pages with direct links to various sites are indexed, the more sites will receive an increase in PR. In this regard, the credibility of your site in the Co-op Ad Network (and the number of hits shown on you) does not depend on the attendance, but on the number of pages in it. The number of pages in the site is taken from the Google database (you can see it in the Keyword ranking monitor on the backlinks page). Thus, a site with tens of thousands of rarely visited pages will become a hundred times more authoritative in the exchange system than a highly visited site with a hundred pages. And links to the main other participants in the exchange will illustrate a hundred times more often. Therefore, the probability that a search engine will include a link to a site with an impressive number of pages is proportionally higher.

As already mentioned, the Ad Network distributes impressions according to the weight of the site in the system, 100% of the impressions are also distributed among all participants of the system, the margin is not taken at all. It is enough that if the participants of the system for any reason did not specify or disconnect their banners, then they are replaced with links to Digitalpoint Solutions. Digitalpoint.com also has a lot of authority inside the exchange system - Google expresses about 28,000 indexed pages. For example, according to Google, their “total” is 12300. At the same time, there is no less benefit for all participants in the exchange - a website’s ranking in search engines using a similar Google PR mechanism takes off in a very short time (if Of course, during development you made sure that the number of pages to be indexed was large enough). True, if your domain was created just now, then there are some limitations. Perhaps the most serious measure taken by Google in front of instant promotion is the so-called sandbox. Its essence is that about half a year since the main indexing of the site by the Google PR bot of this site does not grow at all. Thus, a sharp rise in the rating of the newly-minted resource is made impossible. Information about the sandbox was obtained by a route of multiple experiments (performed by no means by me); Google doesn't officially write about it anywhere, but in the SEO environment this is well known.

Of course, the Co-op Network also has serious drawbacks. For example, the distribution by types of sites is not implemented in any way - entertainment, business is also true. Nevertheless, moderation works, and a frankly indecent announcement will not appear in exchange. On the other hand, this contradicts the very ideology of splitting the total number of hits in proportion to all. After all, if we separate some of the sites from others, and, for example, business or news resources will allocate a special category, then in general they will have a higher PR than any blog. And as you remember, the links are the weightier the higher the PR of the referring site. Therefore, the websites of business topics will promote themselves more than little-known, but very interesting resources ...

In general, this is similar to search spam: do you remember the curious chronicle about searching for the expression "miserable failure" (translated as "pathetic loser") in Google? Some time back the bloggers also agreed to put together links like miserable failure on the pages of their online diaries, which led to a sharp increase in the rating of the biography of George W. Bush. on the website of the Snow-white building at the specified request. Co-op Ad Network alienates another impressive opportunity for a similar kind of tricks, not meaning, but that it should be abused. The most interesting thing that Google knows about the existence of this system, but does not consider it to be search engine spam for many reasons. For example, the Co-op Ad Network in the first place is the exchange of advertisements with a rather impressive CTR (www.digitalpoint.com/tools/ad-network/history.html), which in no way violates the netiquette of other written and unwritten rules. The growth of the search ranking is the "third-party" effect of the advertising network. Therefore, Google doesn’t have any approximation of the response: the sandbox is allowed to be calculated simply by the further development of this excellent search engine.

Promoting your site is a creative process that requires constant effort, pores and / or capital. I hope the article will help you save some of these precious resources. And, undoubtedly, there is no need to dwell only on search engine optimization, although this is also important. Perhaps your site will be able to successfully advance at the expense of offline; the essence, so that you have something to tell the universe.