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Commodity Innovation Policy - Kardash V.Ya.

Kardash V. Ya., Pavlenko I. A., Shafalyuk O.K.

K 21 Commodity Innovation Policy : Pidruchnik. - K .: KNEU, 2002 .-- 266 p.

ISBN 966–574–402 – X

The handcuffer examined the main methodological provisions of the commodity and innovative policies, showed the need for and effectiveness of the widespread results of scientific achievements, technologically sophisticated virobility systems, computer-aided design of competitive, well-known and competitive products.

For students and graduate students who want to specialize in marketing galaxy, as well as manager-practitioner, product and technology innovators.



ЗМІСТ


VSTUP
Rozdil 1. GOODS AND YOGA AUTHORITIES
1.1. Viznachennya klasifіkatsііnі signs of goods and services
1.2. Marketing rozumіnnya product
1.3. Головні Rinkovі characteristics of the goods
The terminology dictionary of keys to understand those
Control food
Rozdil 2. MANAGEMENT OF COMMODITY ASSORTMENT
2.1. Commodity assortment and indicators
2.2. Assortment form
2.3. Commodity policy
The terminology dictionary of keys to understand those
Control food
Rozdil TECHNICAL-ECONOMIC INDICATORS AND METHODS OF ASSESSING THE BRACES OF PRODUCTS INNOVATION
3.1. Basic understanding and visibility of goods and services
3.2. Productivity Indicators
3.3. Economy znіst Visnozhenchenya іvnya Yakostі products
The terminology dictionary of keys to understand those
Control food
ROZDIL 4. MANAGEMENT YAKISTU TOVAR_V I SERVICE
4.1. Rozvitok principles of systemic, integrated management yakіstyu
4.2. Vimogi of international standards to okremikh etapiv and processes of production of yakisno products
4.2.1. Marketing Security
4.2.2. Yakіst product targeting
4.2.3. Yakіst managing material and technical resources
4.3. Advanced system management
The terminology dictionary of keys to understand those
Control food
ROSDIL 5. ESTIMATED COMMERCIAL PROSPECTS FOR INNOVATIVE PRODUCT
5.1. Zmіst and meta marketing product and technological innovations
5.2. Criteria for evaluating the future prospects of an innovative product
5.3. Marketing Security of Innovative Businesses
The terminology dictionary of keys to understand those
Control food
ROZDIL 6. PLANNED AND ORGANIZATIONS FOR THE CONSTRUCTION OF A NEW PRODUCT
6.1. Basic Product Planning
6.2. Zagalnі pontytya klasifіkatsіynі znaki new product
6.3. Information and legal protection of science and high technology products
6.4. Stage Plan for New Product
1. Generation (fragmentation) ide
2. The forward analysis of the abilities of virobnitz and zbutu
3. Analysis of economical docility of new products
4. Designing a product
5. Viprobuvannya until zrazkіv and doopratsyuvanny virobіv
6. Development of virobnitstva and zbutu
The terminology dictionary of keys to understand those
Control food
ROZDIL 7. CURRENT METHODS AND WAYS OF GENERATION OF IDEAS
7.1. The basic principle of the creative work of new product development
7.2. Forecast Method
7.3. Logic Methods
7.4. Computer Aided Design Systems
The terminology dictionary of keys to understand those
Control food
ROZDIL 8. FUNCTIONAL-VARTISNE OBRUNTUVANNYA INNOVATSIYNYY PRODUCT
8.1. Significance of functional-virtual analysis in marketing dіyalnostі
8.2. The basic principle of this functional-analysis analysis
8.3. Form and procedure of functional-analysis analysis
The terminology dictionary of keys to understand those
Control food
ROZDIL 9. DESIGN OF A NEW PRODUCT
9.1. The role of technical aesthetics and ergonomics in competitive competitiveness of a new product
9.2. Design, yoga and software
9.3. Ergonomіchnі vimogi to the product
The terminology dictionary of keys to understand those
Control food
Literature