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Marketing - Pavlenko AF, AV Voychak
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Marketing - Pavlenko AF, AV Voychak
Pavlenko AF, AV Voychak
P 12 Marketing: Pіdruchnik. - K .: KNEU, 2003. - 246 p.
ISBN 966-574-431-3
In pіdruchniku vikladeno osnovnі power scho rozkrivayut sutnіst marketing yak fіlosofії pіdpriєmnitskoї dіyalnostі for minds that rinkovih vіdnosin konkurentsії. Main uwagi zvernuto on marketingovі pіdhodi, methods, algorithms that іnstrumenti, kotrі vikoristovuyutsya pіdpriєmstvami for zadovolennya potreb spozhivachіv i dosyagnennya Vlasnyi tsіley.
For pіdpriєmtsіv, pratsіvnikіv marketing services, and takozh for vikladachіv i studentіv ekonomіchnih spetsіalnostey vischih The Teaching zakladіv.
BBK 65.290-2
ZMІST
1. Sutnіst marketing that yogo Suchasna kontseptsіya
1.1. Rozumіnnya marketing
1.2. Pohodzhennya that evolyutsіya kontseptsії Marketing
1.3. Osnovnі ponyattya Marketing
Zavdannya for self-control
2. The system is the characteristics Suchasnyj Marketing
2.1. Basically, she zavdannya funktsії Marketing
2.2. Zasobіv Marketing System
2.3. Widi Suchasnyj Marketing
Zavdannya for self-control
3. Marketingovі doslіdzhennya
3.1. Sutnіst that system marketing doslіdzhen
3.2. Marketing іnformatsіya
3.3. Navkolishnє BIZNES-seredovische that mіkroseredovische pіdpriєmstva yak ob'єkti marketing doslіdzhen
3.4. Marketingovі doslіdzhennya market analysis
3.5. Marketingovі doslіdzhennya pіdpriєmstva
Zavdannya for self-control
4. Marketing Mercantile polіtika
4.1. Sutnіst marketingovoї tovarnoї polіtiki
4.2. Marketing kontseptsіya product
4.3. Zhittєvy product cycle
4.4. Konkurentospromozhnіst tovaruta methodological її viznachennya
4.5. Upravlіnnya trademark asortimentomі nomenclature tovarіv pіdpriєmstva
Zavdannya for self-control
5. Planuvannya novih tovarіv
5.1. Sutnіst ponyattya "Novi goods"
5.2. Algorithm planuvannya novih tovarіv
5.3. Reason nevdach novih tovarіv
Zavdannya for self-control
6. Marketing tsіnova polіtika
6.1. Sutnіst marketingovoї tsіnovoї polіtiki
6.2. Algorithm marketing rozrahunku tsіn
6.3. Upravlіnnya tsіnami pіdpriєmstva
Zavdannya for self-control
7. Methods of marketing tsіnoutvorennya
7.1. Methods of direct tsіnoutvorennya
7.2. Indirect marketing tsіnoutvorennya
Zavdannya for self-control
8. Marketing polіtika komunіkatsії
8.1. Sutnіst marketingovoї polіtiki komunіkatsіy
8.2. Algorithm formuvannya kompleksumarketingovih komunіkatsіy
Zavdannya for self-control
9. Marketing komunіkatsіy
9.1. Advertising
9.2. Propaganda
9.3. Stimulyuvannya zbutu
9.4. personal selling
9.5. direct marketing
Zavdannya for self-control
10. Marketing polіtika rozpodіlu
10.1. Sutnіst marketingovoї polіtiki rozpodіlu
10.2. Formuvannya kanalіv rozpodіlu
Zavdannya for self-control
11. Upravlіnnya channels rozpodіlu
11.1. Otsіnka kanalіv rozpodіlu
11.2. Lіkvіdatsіya konflіktіv have channels rozpodіlu
11.3. Poserednitska dіyalnіst have channels rozpodіlu
11.4. Marketing polіtika rozpodіlu i logіstika
Zavdannya for self-control
12. Organіzatsіya that control marketingovoї dіyalnostі on pіdpriєmstvі
12.1. Organіzatsіya marketingovoї dіyalnostі on pіdpriєmstvі
12.2. Control marketingovoї dіyalnostі pіdpriєmstva
Zavdannya for self-control
Control test distsiplіni s "Marketing"
recommended literature
1.1. Rozumіnnya marketing
1.2. Pohodzhennya that evolyutsіya kontseptsії Marketing
1.3. Osnovnі ponyattya Marketing
Zavdannya for self-control
2. The system is the characteristics Suchasnyj Marketing
2.1. Basically, she zavdannya funktsії Marketing
2.2. Zasobіv Marketing System
2.3. Widi Suchasnyj Marketing
Zavdannya for self-control
3. Marketingovі doslіdzhennya
3.1. Sutnіst that system marketing doslіdzhen
3.2. Marketing іnformatsіya
3.3. Navkolishnє BIZNES-seredovische that mіkroseredovische pіdpriєmstva yak ob'єkti marketing doslіdzhen
3.4. Marketingovі doslіdzhennya market analysis
3.5. Marketingovі doslіdzhennya pіdpriєmstva
Zavdannya for self-control
4. Marketing Mercantile polіtika
4.1. Sutnіst marketingovoї tovarnoї polіtiki
4.2. Marketing kontseptsіya product
4.3. Zhittєvy product cycle
4.4. Konkurentospromozhnіst tovaruta methodological її viznachennya
4.5. Upravlіnnya trademark asortimentomі nomenclature tovarіv pіdpriєmstva
Zavdannya for self-control
5. Planuvannya novih tovarіv
5.1. Sutnіst ponyattya "Novi goods"
5.2. Algorithm planuvannya novih tovarіv
5.3. Reason nevdach novih tovarіv
Zavdannya for self-control
6. Marketing tsіnova polіtika
6.1. Sutnіst marketingovoї tsіnovoї polіtiki
6.2. Algorithm marketing rozrahunku tsіn
6.3. Upravlіnnya tsіnami pіdpriєmstva
Zavdannya for self-control
7. Methods of marketing tsіnoutvorennya
7.1. Methods of direct tsіnoutvorennya
7.2. Indirect marketing tsіnoutvorennya
Zavdannya for self-control
8. Marketing polіtika komunіkatsії
8.1. Sutnіst marketingovoї polіtiki komunіkatsіy
8.2. Algorithm formuvannya kompleksumarketingovih komunіkatsіy
Zavdannya for self-control
9. Marketing komunіkatsіy
9.1. Advertising
9.2. Propaganda
9.3. Stimulyuvannya zbutu
9.4. personal selling
9.5. direct marketing
Zavdannya for self-control
10. Marketing polіtika rozpodіlu
10.1. Sutnіst marketingovoї polіtiki rozpodіlu
10.2. Formuvannya kanalіv rozpodіlu
Zavdannya for self-control
11. Upravlіnnya channels rozpodіlu
11.1. Otsіnka kanalіv rozpodіlu
11.2. Lіkvіdatsіya konflіktіv have channels rozpodіlu
11.3. Poserednitska dіyalnіst have channels rozpodіlu
11.4. Marketing polіtika rozpodіlu i logіstika
Zavdannya for self-control
12. Organіzatsіya that control marketingovoї dіyalnostі on pіdpriєmstvі
12.1. Organіzatsіya marketingovoї dіyalnostі on pіdpriєmstvі
12.2. Control marketingovoї dіyalnostі pіdpriєmstva
Zavdannya for self-control
Control test distsiplіni s "Marketing"
recommended literature
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