How to become # 1 ?: Optimize your site

The ultimate goal of optimization is to achieve the maximum possible relevance to the search query of both individual pages of the site and the entire resource. Thus, the first thing to do is determine which keywords / phrases your potential visitors will be searching for your site. Then you can proceed directly to optimize the pages of your resource in accordance with the proposed search queries.

Identify target potential customers requests

Compile an approximate (primary) list of keywords / phrases that your site is expected to search for your target visitors. Next you will optimize this list, i.e. - adjust to the current reality. To do this, use the special service Yandex-direct. With it, you will get not only the monthly statistics for any selected query from the primary list, but also statistics on the queries that visitors used in conjunction with the primary. As a result, the primary list can undergo significant changes (this is usually the case).

Typically, the keywords / phrases used by your potential customers are more than you might have guessed at first, so you have to carefully consider which ones to take away. And here it is necessary to bear in mind the following:

• Try to determine which 2-3 search queries best characterize your target visitors. This is extremely important!
• Remember that the most preferred for optimization will be those requests that:


• The most specific.
  The simpler the query, the more competing sites the search engine finds. That is why focus on the key phrases, not words, unless, of course, your TCI is no longer sky-high.
• Most popular.
  This is simple arithmetic. The more people are looking for something, the potentially more of them will go to your site.
• As little as possible used by your competitors to optimize their sites.
  Each search engine in the search results produces statistics on the number of pages it finds / sites, so that the number of competitors is easy to determine.

Thus, the balance of these 3 components determines the choice of key phrases by which the website should be optimized.
• You can optimize one page of the site for a limited number of key phrases, the total number of words in which it is desirable to put in 8-12 . However, nothing prevents you from optimizing for other queries the other pages of the site. Again, do not forget that the fewer key phrases you use, the more relevant your resource will be to these requests.


• Make sure that the content of the optimized pages really corresponds to the meaning of the requests, otherwise you will not get targeted visitors, and those that come will simply leave your site without doing you any good.

Optimizing your website pages under key inquiries

So, you have decided on a set of key phrases. Now you can start directly to optimize the pages of your site. You need to know the following:

1. It is vital: use key phrases in the text of links, TITLE tags, H1-H6, ALT images attributes, META-containers KEYWORDS and DESCRIPTION . There are very specific quantitative indicators that determine how and with what density it is necessary to use key phrases in the above-mentioned objects. These indicators are combined in the so-called. Optimization rules, developed taking into account the requirements of all leading search engines. All users who purchased the BackLinks Checker program will receive this information as an additional free service.


2. Place key phrases on the page not in a haphazard manner, but in strict sequence . Information on the sequence of using key phrases on the page is also given in the Optimization Rules.


3. Do not overdo it with optimization! Too much use of key phrases You can often hear statements like "the optimal density of keywords on the page is 5%" (this we saw on one "respected" website dedicated to promotion (!)), Etc. Such statements are not only incompetent, but they also threaten to be the reason for entering your site into the ban list. For our part, we are committed to providing all our customers who have acquired BackLinks Checker accurate detailed information on this issue, set out in the Optimization Rules. Can be interpreted by the search engine as search spam. As a result, the rating of your site can be reduced, or the resource generally gets to the banlist.

After that you can proceed to the solution of the second mega-goal - to increase the TCI of your site.