Modern design of a business card (business card)
A business card (business card) is a traditional carrier of contact information about a person or organization. It is made of paper, cardboard or plastic of small format, there is also a CD-business card made on the surface of a CD reduced to 50 × 90 mm. There are also business cards made of wood (wood veneer) and metal.
The business card includes the name of the owner, the company (usually with the logo) and contact information (address, phone number and / or e-mail address).
In the figurative sense, the expression "business card of something" means some distinctive, very characteristic (and, as a rule, positive) sign that unequivocally indicates its owner, and, as a rule, brought him wide popularity or popularity.
Types of business cards
Business cards can be conditionally divided into types: personal (family), business and corporate.
Personal business cards are mainly used in informal communication with a friendly acquaintance. They are also popular among freelancers. In such business card, as a rule, the name, surname and phone number of the owner are indicated. The position and address on this business card can be omitted. Printing business cards can be executed in any style and designed in accordance with the individual preferences of the owner.
A corporate business card, as a rule, does not contain names and surnames. When printing, it indicates information about the company, the scope of activities, a list of services provided, contact numbers, a map of travel, the address of the web page. Usually, the corporate business card reflects the corporate style of the company. It has an advertising character and is mainly used at exhibitions, conferences, congresses.
A business card is used in business, at official meetings and negotiations, to provide contact information to its future customers. On business cards the name, surname, position of the businessman, and also the name of the company and the type of its activity must be indicated. In accordance with the general practice and the rules of the Russian language, first the name, patronymic, and then the surname must be indicated. In the development of business cards, the corporate style of the company and the logo are used. Such business cards usually have a strict design. State employees and deputies on the business card may have a picture of state insignia, such as the flag and the coat of arms of the country. A business card without an address also does not correspond to the etiquette. Exceptions are diplomats and senior government officials. Business cards should contain the most readable fonts. It is not recommended to use complex decorative fonts (unless this is required by the profile of your activity), italic, and also bold inscription.
The most popular size of a business card in the CIS countries is 90 × 50 mm .
The format defined in ISO 7810 ID-1 is widely used, 85.6 × 53.98 mm (3,370 × 2,125 inches in ISO) credit cards have the same size, sometimes 85 × 55 mm (in the EU).
The most effective format in advertising is the size corresponding to the parameters of wallet and wallet sections of the most popular and produced models ISO 7810 ID-1 .
Less common is the format based on the A8 paper format (defined in ISO 216 as 1/16 of the A4 format) - 74 × 52 mm .
DIN C8 (1/16 of the C4 format) is 81 × 57 mm .
In the US, the format is mostly 3.5 × 2 inches (88.9 × 50.8 mm, sometimes 89 × 51 mm).
In Japan (format yong</s>), the format is 91 × 55 mm (3,582 × 2,165 inches).
The format of the "Photo" is 100 × 65 mm .
Via wiki & festim.toshi