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Modern Design Business Card (business card)

Современный дизайн Визитной карточки (визитка)

Business card (business card) - the traditional carrier of contact information about a person or organization. It is made of paper, cardboard or plastic of a small format, there is also a variant of a CD-business card, made on a CD-disk surface reduced to 50 × 90 mm. There are also business cards made of wood (wooden veneer) and metal.

The business card includes the name of the owner, the company (usually with the logo) and contact information (address, phone number and / or email address).

In a figurative sense, the expression “business card of something” means any distinctive, very characteristic (and, as a rule, positive) attribute that uniquely indicates its owner, and, as a rule, brought him wide popularity or popularity.

Types of business cards

Business cards can be divided into types: personal (family), business and corporate.

Personal business cards are mainly used in informal communication with a friendly acquaintance. They are also popular among freelancers. In such a business card, as a rule, indicate the name, surname and phone number of the owner. Position and address in this business card can be omitted. Printing business cards can be executed in any style and be developed in accordance with the individual preferences of the owner.

A corporate business card, as a rule, does not contain names and surnames. When printing, it contains information about the company, field of activity, list of services provided, contact numbers, map, and web page address. Typically, corporate business card reflects the corporate identity of the company. It has an advertising character and is mainly used at exhibitions, conferences, congresses.

The business card is used in business, at official meetings and negotiations, to provide contact information to its future customers. Business cards must indicate the name, surname, position of a businessman, as well as the name of the company and the type of its activity. In accordance with the global practice and according to the rules of the Russian language, first name, middle name and then last name must be indicated. In the development of business cards used corporate identity and logo. Such business cards usually have a strict design. Civil servants and deputies on a business card may have an image of state insignia, such as the flag and national emblem. A business card without an address also does not meet the standards of etiquette. The exceptions are diplomats and senior government officials. Business cards should contain the most readable fonts. It is not recommended to use complex decorative fonts (unless it is required by the profile of your activity), italic, and also bold.

Dimensions

The most popular business card size in the CIS countries is 90 × 50 mm .

The format defined in ISO 7810 ID-1 is widely used, credit cards have the same size - 85.6 × 53.98 mm (3.370 × 2.125 inches ISO), sometimes 85 × 55 mm (in the EU).

The most effective format in advertising is the size corresponding to the parameters of the wallets and wallets sections of the most popular and produced ISO 7810 ID-1 models.

Less common is a format based on A8 paper format (defined in ISO 216 as 1/16 of A4) - 74 × 52 mm .

DIN C8 (1/16 of the C4 format) - 81 × 57 mm .

In the United States, the format is mainly 3.5 × 2 inches (88.9 × 50.8 mm, sometimes 89 × 51 mm).

In Japan (jap. Yongō format), the format is 91 × ​​55 mm (3.582 × 2.165 inches).

The format of "Photo" - 100 × 65 mm .

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