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Modern business card design (business card)

Современный дизайн Визитной карточки (визитка)

Business card (business card) - a traditional carrier of contact information about a person or organization. It is made of paper, cardboard or plastic of a small format, there is also a variant of a CD business card made on the surface of a CD disc reduced to 50 × 90 mm. There are also business cards made of wood (wood veneer) and metal.

A business card includes the name of the owner, company (usually with a logo) and contact information (address, phone number and / or email address).

In a figurative sense, the expression “business card of something” means some distinctive, very characteristic (and usually positive) sign that clearly indicates its owner, and, as a rule, has brought him widespread fame or popularity.

Types of business cards

Business cards can be conditionally divided into types: personal (family), business and corporate.

Personal business cards are mainly used in informal communication with friends. They are also popular among freelancers. In such a business card, as a rule, the name, surname and phone number of the owner are indicated. The position and address in this business card can be omitted. Printing business cards can be made in any style and be designed in accordance with the individual preferences of the owner.

Corporate business card, as a rule, does not contain names and surnames. When printing, it indicates information about the company, field of activity, list of services provided, contact numbers, map, address of the web page. Usually a corporate business card reflects the corporate identity of the company. It has an advertising character and is mainly used at exhibitions, conferences, congresses.

A business card is used in business, at official meetings and negotiations, to provide contact information to its future customers. On business cards must indicate the name, surname, position of the businessman, as well as the name of the company and its type of activity. In accordance with global practice and the rules of the Russian language, first, middle name, and then last name should be indicated. In developing a business card, the company corporate identity and logo are used. Such business cards usually have a strict design. For public servants and deputies on a business card may be an image of state insignia, such as the flag and coat of arms of the country. A business card without an address also does not comply with etiquette. The exceptions are diplomats and senior government officials. Business cards should contain the most readable fonts. It is not recommended to use complex decorative fonts (unless the profile of your activity requires it), italics, and also bold.

Dimensions

The most popular business card size in the CIS countries is 90 × 50 mm .

The format defined in ISO 7810 ID-1 is widely used, credit cards have the same size - 85.6 × 53.98 mm (3.370 × 2.125 inches according to ISO), sometimes 85 × 55 mm (in the EU).

The most effective format in advertising is the size corresponding to the parameters of the purses and wallets sections of the most popular and produced ISO 7810 ID-1 models.

Less common is the format based on the A8 paper size (defined in ISO 216 as 1/16 of A4 size) - 74 × 52 mm .

DIN C8 (1/16 format C4) - 81 × 57 mm .

In the United States, the format used is mainly 3.5 × 2 inches (88.9 × 50.8 mm, sometimes 89 × 51 mm).

In Japan (Japanese yongō format), the format is 91 × ​​55 mm (3,582 × 2,165 inches).

The “Photo” format is 100 × 65 mm .

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