Marketing goods and services - Kardash V. Ya.

MARKETING PROMOTIONAL POLICY

Навчально-методичний посібник для самостійного вивчення дисципліни

Kardash V.Ya.

К 21 Маркетингова товарна політика: Nav.ch.-method. Posobnik for the samost. Vivch. Dis. - К .: КНЕУ, 2000. - 124 with.

ISBN 966-574-084-9

Відповідно to the normative programs of discipline in the nauchno-methodical posіbniku the consumption of goods and services of marketing orіentatsії is rosy. Vikladeno methodical recommendations of the basic characteristics of the commodity characteristics of the goods and services of the competitors, the peculiarities of the hourly market of goods, the head methodical zasad segmentvannya ta viboru tsil'ovyh segentiiv, etapiv plananyvaniya ta razborki new product, yogo design, packaging of the brand. Zasvoennyu theoretic material sprijatimut detachments for dermatological terminological dictionary of keys to understand, pitannya for perevirki znan that practical zavdanya.

For students of economical specialties of the viscous naves. Posbibnik mozhe bouti vikoristany takozh і practical pracitsnikami in galusi marketing.

BBK 65.290-2