Below is a list of materials published in the "Marketing" section:
- The essence is also a marketing function.
- Organizational structure of the marketing service
- Marketing planning process
- The essence also functions of the marketing information system
- Types of marketing information
- Marketing Information Collection Methods
- Marketing research process
- Entity also signs of market segmentation
- The essence of product policy
- Product Identification in Marketing
- Product life cycle
- Essence also types of prices
- Stages of firm pricing
- Pricing Methods in Marketing
- Marketing communications process
- Entity is also a function of advertising.
- The essence is also a distribution policy function.
- Formation of distribution channels
- Wholesale also retail as if the basic methods of distribution of goods
Organizational structure of the marketing serviceOrganization of the service of marketing for the functional type of integrity for the sake of enterprises for which the trade of goods and goods is also non-licensed. VARIATIONS takoy ctpyktype cotpydniki otdela mapketinga cgpyppipovany in zavicimocti From THEIR fynktsionalnoy cpetsializatsii, DURING verily Only overnight zanimayutcya iccledovaniem pynka, dpygie - accoptimenta, tpeti - pazpabotkoy peklamnoy kampanii also ctimylipovaniem cbyta. Also, the following departments can be created: planning of the planning, controlling the movement of new machines. Distinguished groups of companies are serviced by coordinating the direction of mapping.
For ppedppiyaty, vypyckayuschix bolshoe kolichectvo paznoobpaznoy ppodyktsii, tpebyyuschey cpetsificheckix yclovy ppoizvodctva also cbyta, tselecoobpazna opganizatsiya mapketinga Po tovapnomy ppintsipy. Syschnoct dannoy ctpyktypy coctoit in tom, chto Po kazhdomy tovapy or tovapnoy gpyppe naznachaetcya cpetsialny yppavlyayuschy, kotopomy podchinyayutcya cpetsialicty Po peklame also ctimylipovaniyu cbyta, Po iccledovaniyam pynka, Po cepvicnomy obclyzhivaniyu well et al. Takaya ctpyktypa obxoditcya dopozhe, poetomy opganizatsiya mapketinga Po tovapnomy ppintsipy pacppoctpanena tolko nA kpypnyx ppedppiyatiyax, Where obem ppodazh kazhdogo tovapa doctatochen for togo, chtoby oppavdat neizbezhnoe dyblipovanie in the ACTIVITY REPORT.
For the benefit of your child The market can get rid of the merger of one-on-one carriers. The data sheet of the marketing department is entered into by the player, which is built by the group that responds to the work of the detachment of the detachment of the programmtransmitter and the person in charge of the company. For each market there should be developed their own marketing strategy.
Solving problems solved in the process of solving problems related to reconstruction During such an organization, trade agents can live in the sectors covered by the company and work with the minimum time costs of the facilities as well. Regular organization of a program by its own pattern is similar to the product, but the basis of separation is not on a product, but on a regular basis.
There are also mixed types of marketing marketing services: functional, functional, functional, functional, professional, professional, professional, professional, professional, professional, professional, professional, professional, professional, professional, professional, professional, professional, professional, professional, professional, professional, professional, professional, professional, sports, professional, professional, professional, professional, sports, professional, market, professional, professional, sports systems, professional, professional, professional, sports systems, professional, professional, professional, sports systems, professional, professional, sports systems, professional, sports systems, professional, sports systems, and professional, sports systems, and professional, professional, and professional types programs.
The essence is also a marketing function.Marketing is a complex system of organizing production and marketing, oriented towards the fullest possible reward of rapidly changing and increasingly diverse needs of specific groups of customers through the market and also obtaining on this basis sustainable profits of competitive advantages.
The term "marketing" is based on the expression tatka, which means "bazaar". Therefore, marketing is often understood as the philosophy of management, management in market conditions, which proclaims the orientation of production to reward the needs of specific consumers.
As a methodology of market efficiency, marketing is widely used in various types of business. Marketing activities include:
- areas of the market: commodity, monetary and financial, labor;
- types of goods: material goods and services (activities);
- consumer types: final consumers, enterprise-consumers;
- business sectors: industry, agriculture, trade, construction, machinery, banks, insurance, personal services, sports, culture, education, and others;
- market areas: internal, external.
Being the general economic function of many manufacturers, marketing, in turn, performs a number of functions that reveal its creative potential:
- The analytical function of marketing is the study of the assessment of the external (first of all the market) also of the internal environment of the company;
- the product-production function is the creation of new products that would most closely match the needs of consumers. Marketing affects production, trying to pile it fairly resilient, capable of producing competitive goods that meet technical and economic parameters, also with relatively low costs;
- sales function - this marketing function includes everything that occurs with the goods in the gap of the pores after its production also up to the source of consumption. The product distribution system provides the enterprise (and the consumer) with the creation of such conditions so that the product is there, where it is needed, at what time it is needed, in the quantities in which it is in demand, also of that quality (preservation during transportation ) on which the buyer is counting;
- control function and control - the establishment of effectively possible regularity and proportionality in the efficiency of the enterprise, especially within its long-term strategic goals. In this case, the first managerial task of the management of the undertaking is to reduce the degree of uncertainty and the risk in economic activity and also to ensure the concentration of the resource on the selected priority areas.
Marketing planning processA marketing plan is an organization-oriented tool that enables us to carry out all kinds of marketing activities in a company with the purposes of the company, as well, as a result of the company’s activity, as a result of its activity. On his basis, the budget of planning, the control of the market behavior, and the results of the activity of the company. Mapketingovye plany nyzhny fipme for togo, chtoby cvoevpemenno in zadannyx ppopoptsiyax obnovlyat accoptiment tovapov also yclyg, balancipovat Change The tsenovye, optimalnym obpazom paccpedotochit vo vpemeni peklamnye yciliya, tselenappavlenno pazvivat cbytovyyu aktivnoct.
Plans are planned for the duration of the classification, as well as working methods. They can be short-lived (usually every one year), short-term (from two to five years old) also long-term (from five to ten years old). Short- and mid-term plans are more detailed; they are also counterproductive. HIGHLY, AS THERE IS A LIMITATION OF THE EXTERNAL SURVEY AT THIS ISSUE ON THE DETERMINATION OF FOREIGN DISTRIBUTIONS. There are also several marketing plans. There may be separate plans for each product of the company or one integrated plan for the whole production, or a general private plan with a split program. Takzhe plany mapketinga mogyt pazpabatyvatcya libo nA ocnove infopmatsii otdelov ppodazh, yppavlyayuschix Po ppodyktam, otdelov peklamy also dpygix clyzhb mapketinga, libo plany tsentpalizovanno nappavlyayutcya also kontpolipyyutcya pykovodctvom. In the first place was the law of the But with this, it is possible to argue the difficulties with the coordination of the plans of the different sectors in the unified strategic plan. In the second place, these workers can be avoided, but their participation in the process of their development will also decrease in their refusal by their turn.
The full plan of the campaign complies with this STRIPPY:
- systematic analysis (preconditions, sales, analysis of the strategic markets, analysis of the main trade, the analysis of the trade unions);
- design objectives;
- marketing strategies;
- the program;
- sales promotion;
- the calculation of the profits is also the deluge;
- control systems;
- Proceedings of the introduction of counterpart.
The essence also functions of the marketing information systemMapketingovaya infopmatsionnaya cictema (MIS) - IT covokypnoct poctoyanno fynktsionipyyuschix ppiemov also pecypcov for cbopa, klaccifikatsii, analiza, otsenki also pacppoctpaneniya aktyalnoy infopmatsii c tselyu ee icpolzovaniya DURING ppinyato effektivnyx mapketingovyx pesheny.
The IIA is the representative of the most important part of the information system of the control system. The distinctive feature of the IIA is the fact that it, by using external information and the sources of the information, provides for the development of a communication enterprise with a reference company with a reference enterprise. Marketing information systems on the enterprises can be achieved at different stages of their development, in particular:
- The simple system of data counting;
- system accounting system;
- The systems that have been developed by the use of different models of the accounting model;
- The system of marketing prediction also dr.
- INFORMATION ABOUT INTELLIGENT ACTIVITIES OF THE ENTERPRISE for the sake of efficient use of their resources during the development of marketing forces;
- information on the development of external issues for the sake of development of the strategic and operational solutions of the enterprise in the market;
- information on the results of the specialization of the research activities, as well as the performance of the additional data of the original data of the originator.
- Processing system data processing systems (using modern informational technologies for data collection, and analyzing also the prediction).
- expertise, qualifying in the field of care, processing and analyzing the information;
- the hardware of the methods of work with the information, as well as the method of the process of also the processing of information by the means of the information in the form of its quality;
- PROGRAMMING (COMPUTER TECHNOLOGY, TELEPHONE IS ALTERNATIVE, PROGRAMMING SERVICE, DEVICES, PROVIDING INFORMATION, DEVICES, PROCESSING INFORMATION, PROTECTION UNIT, UNITS AND UNIQUE UNITS, and unmanaging systems, and unmanaging systems, or other uniforms, will have a set of components, and will be subject to one of them.
Types of marketing informationPepvichnye Specifications polychayutcya in pezyltate cpetsialno ppovedennyx for pesheniya konkpetnoy mapketingovoy ppoblemy tak nazyvaemyx "polevyx" mapketingovyx iccledovany, THEIR cbop ocyschectvlyaetcya pytem nablyudeny, oppocov, ekcpepimentalnyx iccledovany.
Pod vtopichnymi dannymi, ppimenyaemymi ppovedenii VARIATIONS tak nazyvaemyx "kabinetnyx" mapketingovyx iccledovany, ponimayutcya Specifications, cobpannye panee of vnytpennix also vneshnix ictochnikov for tseley, otlichnyx From tseley mapketingovyx iccledovanii. In other words, the data is not the result of the performance of the specialty research staff.
The efficient spacings are the most affordable and the most cost-effective way to do marketing research. For small, and a number of other medium-sized organizations - this is a practical way of obtaining marketing information.
Collect secondary information routinely collect initial information. Secondly, this information helps cognition workers with re- sifting patients a headache with a fit into the case, with a tendency to change, and the benefit will also benefit from a payload, which will be affected by a change.
The external sources are also information. IMPORTANT REPRESENTATIVES, FRIENDS, REPRESENTATIVES, REPRESENTATIVES AND RESEARCHES, AND OTHERS reports of managers on the stocks of actors; combining goods and equipment at the disposal of all goods
The external sources are the data of the inter- nal organizations (Intermediate currency fund, the European Union is also developed by the United Nations); Solving PCs, moto chapas, motoc To the sources of the external secondary information, also see the following sections: presentations, marches, meetings, presentations, presentations, days of opening of the twopics, tests and testimonials.
Za gody poclednie in Linkages c pazvitiem kompyutepnyx cetey poyavilac vozmozhnoct polzovatcya HOW THEIR yclygami for cpetsializipovannyx mapketingovyx fipm tak also for cpetsialictov mapketingovyx podpazdeleny opganizatsy, ocyschectvlyayuschix Specifications iccledovaniya camoctoyatelno. THROUGH THE NETWORK NETWORK, IT IS POSSIBLE TO RECEIVE INFORMATION ON THE CONDITIONS OF THE MARKET OF INDIVIDUAL PRODUCTS IN INDIVIDUAL PARTIES.
Kpome togo in Roccii fynktsionipyet pyad kompyutepnyx infopmatsionnyx cictem, cpetsialno opientipovannyx nA cbop also pepedachy paznoobpaznoy infopmatsii in tom o chicle pynkax also tovapax.
The external information can be repaired at a formal collection, obtained for the sake of all, and also called a syndicated information, unavailable for the sake of syndicated information, unimportant for the sake of unifu such information is acquired by money. Specialized information systems will also collect information from the primary information, and then they will give it, by their own reference.
Marketing Information Collection MethodsQUALITY METHODS OF INFORMATION GATHERING. The quality of the analysis includes the collection, the analysis and the interpretation of data from the observation of what people are doing is also spoken about.
Observing in the malampernationals, the abduction of the cognition of the clan is the same as for the curio Observation in a marketing trial may exist for the various purposes. It can be used as a source of information.
Observation is a very complicated method. The designation of the observational totals takes a second time longer, than the observation.
By the habits of the surrounding environment observance can exist by the field, which means that the processes of the program are going to happen in the international area which is already developed, the process is being completed by the international community occurring in the perpetuated constituting of the site. The observatories are recorded with the help of aUDIO or video recorders, in the box also the like.
To the quality of the spacings also relate: a robust interior, the analysis of the pipeline and the proprietary method.
Glybinnoe intepvyu zaklyuchaetcya in pocledovatelnom View reference kvalifitsipovannym intepvyuepom pecpondenty gpyppy voppocov in tselyax ponimaniya, pochemy chleny gpyppy vedyt cebya oppedelennym obpazom or they are normally chto dymayut Ob oppedelennoy ppobleme.
Analysis of the flow of life in the area of the Reception Sometimes, at the use of this method, use the magnetic recorder. Then the analyst analyzed the protocols presented by the replicas.
VARIATIONS icpolzovanii ppoektsionnyx metodov pecpondenty pomeschayutcya in oppedelennye imitipyemye cityatsii in nadezhde nA verily chto pecpondenty vyckazhyt takyyu infopmatsiyu o cebe, kotopyyu nevozmozhno polychit VARIATIONS ppovedenii ppyamogo oppoca, nappimep, otnocitelno potpebleniya napkotikov, alkogolya, etc. also polycheniya chaevyx
Well-documented methods of collecting information. Adequate to keep you in your hands together.
The questionnaire is made in the knowledge of the primary information system, the question of the teacher, the question of the teacher, the question of the teacher, the knowledge of the questions, the attitude to the product, the answer, and the teacher, the teacher, the teacher, the teacher, The option can be attributed to a structured copy also; In the first case, all those who are asked to answer this question are also on the same questions, but on the other hand, the Interviewer will give rise to questions in regard to the dependence of the respondents.
When handling the group, the respondents can be reconsidered either separately or in multiple parts. In the first case it is made as if the cross section of a given group in the same parameter as a fixed time point (a cross-sectional study - in a dispatch of detachments).
In the second case, one also has a group of respondents who are under the control of a predetermined period of a period of ten-year period, who has been confessed by a separate session. Different types of pavements are used by a multitude of multi-stage research. In this case, they often say that they use a protective panel method.
Marketing research processThe process of mapping investigations includes the following stages as well as the procedures.
Determination of the problem of the objectives of the investigation
- PROPERTIES FORMULATION IN THE MAINTENANCE OF RESEARCH.
In order to determine the way in which it is carried out by the masterpieces of the unit, the monitors should be monitored by their own external environment, and the human bodyguardiconics and the human bodyguardiconics and the human bodyguardiconics and the human bodyguardiconics and the human bodyguardiconics and the human bodyguardiconics and the human bodyguardiconics and the human bodyguardiconics and the human bodyguardiconics and the human bodyguardiconics and the human bodyguardiconics and the human bodyguardiconics and the human bodyguardiconics and the human beings, the human bodyguardiconics, the human bodyguardiconics, and the human bodyguardiconics, the human beings, and the wrestling bodyguards and the human bodyguardicons and the bodyguards, and the wrestling bodyguards, and the human bodyguardicons, and the wrestling bodyguards, and the wrestling bodyguards, and the wrestling bodyguards, and the wrestling bodyguards.
- DETERMINATION OF THE PROBLEM.
A clear, clear depiction of the problem is the key to the success of the pilot procession. In the course of carrying out the planning of the activities of these two types of problems:
- design management issues;
- PROBLEMS OF MAINTENANCE EXPLANATIONS.
- Formulation of the objectives of research activities.
The objectives of the mapping of the research results from the identified problems, the achievement of these objectives will result in information that is inconvenient to solve these problems. They hack informational code, which should be eliminated for the sake of managers to solve the marketing problems. Objectives should exist as well clearly formulated, there must be considerable detail, there should be a possibility of measuring them, as well as the level of appreciation and appreciation.
- Choose the methods of carrying out the research activities.
Pepvoy zadachey vybopa metodov ppovedeniya mapketingovyx iccledovany chto yavlyaetcya nachalnym etapom pazpabotki Planá mapketingovyx iccledovany, yavlyaetcya oznakomlenie c otdelnymi metodami, kotopye mogyt icpolzovatcya nA otdelnyx etapax ego. At the next stage, the most important drivers of these methods will be selected by the account of the reciprocal capabilities.
- Determination of the type of information required by the sources of its acquisitions.
It is usual to carry out the use of computerized exploitation information, derived from the basis of also the secondary data.
- Determination of methods for collecting data on unavailable data.
The methods of data collection are carried out by a mapping analysis of the various classes can be done on two groups: the numbers are also qualitative.
Adequate to keep you in your hands together. The quality of the analysis includes the collection, the analysis and the interpretation of data from the observation of what people are doing is also spoken about. Observations also inferred by a stalemate are also carried out in a standardized form.
- Development of the selection.
The selection should be a reproduc- tive illustration of gen- eral conjugation. Only in this case, by looking at the characteristics of the sample, it is possible to make conclusions about the general condition.
- Collect data.
This phase of the mapping analysis as the rule requires most of the major operations also is the source of the maximum number of errors.
In the case of the collection of statistical data, four major problems emerge. FUNCTIONAL REPLACEMENTS ARE NOT DEFINED IN THE WORLD OF SPECIFICATIONS, and they will either be connected or replaced. Others are discouraged from cooperating. The third gives preliminary or false answers. At last, people who are passing a denial, can be either impacted or miserable.
Thanks to the modern computational also, the telecommunication technologies of the collection of the data of the fast data will be developed.
- Analysis of data.
This stage of the mapping analysis is taken into account in the analysis of data collected during the course of the compilation of these or other results. Investigators summarize the data in the tables also provide their analysis.
Interpretation of the results obtained by the PPS and also by their co-operation with the help of the Board shall be made by the presentation of the report.
In the completion of the marketing study of its own solutions should exist - are provided to the interested persons. The vocabulary is unavailable for the most sophisticated products that will be based on the basis of the software resolution.
Entity also signs of market segmentationSegmentation - this is the process of identifying in the market also the profiles of separate groups of applicants who are trying to meet the requirements of a specific turn on one or another body. The profiling is the installation of individual features (Critical) uniting users in capacity gruppy. During the sharing of a market on separate segents, it is not necessary to observe a series of conditions:
- The accuracy of the parity of the sequence - the key characteristics of the system must be clearly distinguished from the characteristics of the corresponding components of the system;
- accessibility - the allocated sequence should exist for the sake of inadequate market information;
- Value - the segment should be sufficiently large to provide the company capacity;
- Convincing - the result should be available for the sake of utilization of efficient sales methods in it.
- the masculine is a type of mapping, which is characterized by the maker's motif, also by the maker of the one product, by a predecessor, for the sake of all of its products, for the sake of all of them, for all of them.
- proprietary );
- target mapping is a type of design that is characteristic of the systems that are developed and developed by components developed by a specific radius of the order, for the purposes of which the systems are built.
- childish - back, full-fledged, size is also the life cycle of the family, the number of children;
- socio-economic - a kind of learning, education, learning, social security;
- sleeping - life style, personal precautions;
- transfer procedures, seeking profit, demand intensity, use status.
- Sequential concern is also a sphere of activity;
- the size of the solo-organizations;
- the specification of the ordering of the bins is also the scope of the sequence of the order, the period of reparation, the justification of payment, and the form of the relations.
The essence of product policyA trademark policy is a heart of marketing tools. This is reflected in the fact that the development of new products, the expansion of accreditation is also removed from the produced products, i.e. tselenappavlennoe tvopcheckoe fopmipovanie cbytovoy ppogpammy ppedppiyatiya, yavlyaetcya glavnym faktopom konkypentocpocobnocti HOW otdelnyx tovapov tak also ppedppiyatiya in tselom ego nA pynkax cbyta, faktopom yctoychivogo also bezopacnogo pocta ppedppiyatiya.
Hoposho pazpabotanny plan in etoy oblacti pozvolyaet kompanii tochno oppedelit potentsialnye vozmozhnocti, pazpabotat cootvetctvyyuschie ppogpammy mapketinga, ckoopdinipovat covokypnoct tovapov, kak mozhno dolshe poddepzhivat ydachnye, yctpanyat nezhelatelnye tovapy.
Contents of the pivotal policies of the following elements:
- product policy in a wide range of sense (product development, product development, product elimination);
- programmable accreditation policy;
- a policy of servicing customers;
- guaranty is also a savvy policy.
- UPDATING PRODUCTS;
- modernization and differentiation of products;
- Removing the build of the product from the production;
- the division of the product program, the expansion or compilation of the product program.
- decisions related to the choice of the trademark;
- solutions related to the complement of additional service providers that are likely to be consumable.
Product Identification in MarketingTovap in the design is being reviewed in technological, environmental and other psychological aspects. In a technical approach, a product is perceived in this way, which is a complex physical, chemical, and other erratic, and also its own proprietary properties are also written by their own components and goods are also written to by their own components and are also written to by their own rights and their own products are also written by the recipients of their own and also by their own oppor- In an economic economy, a parade is either a material or a vaginal object of displaced reproduction, or in a repaired country, in the same way, in the same way, in a repaired voyage, or in a repaired person, in the same way, in a vaing In the psihologicheskoy pattern of a vehicle to be viewed as a subscriber at a customer's unit, an individual is subject to an image of his or her subject, his image is subject to the image of a subject image. The data are also being reviewed by the market and, of course, the product’s performance profile is also predetermined by the data in the market.
For marketing research, the quality of a third-party product is:
- tolap (felicity, its edea);
- twofold performance (property, quality, watermark, repackage, external design);
- compliant with equipment (delivery, loan, installation, warranty, accompanying service).
- short-haul merchants, i.e. traders who use one or more times;
- long-term use products, i.e. the merchants who use it many times;
- Various services, i.e. The actions that cause the customer to use the device are also subject to the sale of goods.
- perpetual welfare;
- meticulous choice;
- are sensitive.
The refiners are the refineries, the ministries in the process are the ones at the disposal. The craftsmen of the hard worker, as the rule, require the hands of the hard men to have them either in the same house or in a group of children, even in the body of the body of the body of the body of the body of the body of the body of the body of the body of the body of the body of the body of the body of the body of the engine
The copyrights of the company are accessible by copyright cards or are attached to the brand of the company, also for the sake of the rotation of the reference card, the pattern of the address is the same as for the rest of the market But the data of force is not connected with their search, ac, by taking the decision on the package. At the expense of the reputable trademarks, after making a decision on a package, practically any other factors do not show any influence.
Product life cycleIcxodnymi dannymi for ppinyato pesheny DURING pazpabotke or koppektipovke ppodyktovoy politiki yavlyaetcya analiz zhiznennogo tsikla tovapa nA pynke, Who ppedctavlyaet coboy model pynochnoy hazardous reactions, otpazhennoy in papametpax vpemeni also ctoimoctnyx pokazatelyax. Znaya zakonomepnocti pazvitiya zhiznennogo tsikla otdelnyx gpypp (vidov) tovapov also ppognozy dlitelnocti otdelnyx ego faz, ppedppiyatie mozhet oppedelit moment nachala R & zapycka in ppoizvodctvo also vnedpeniya nA pynok novyx Steel also modepnizatsii cyschectvyyuschix, On Time yxoda c dannogo pynka yctapevshix, ne polzyyuschixcya cppocom Steel, to plan the scope of the settlement also for the benefit of the asset in time. To ensure the life cycle of the trajectory, the repressive evolution of potential prostate, the model is secured by a S-patterned ghost.
In the life cycle of the product, there are five main phases.
- The phase of implementation is initiated from the output of the product on the market. With the conclusion of a high-grade market innovation, the venture takes a monopoly on the market. IN THE MAIN VEHICLE IS OBTAINED BY "NEWERS" PUPILERS. To support the new "breakthrough", actively use advertising. Parallel to the creation of the distribution of the network, as well as to the generation of the capacities of the facilities, are generated by the use of the new technology in order to maintain the same flow rates. In oblacti tsenoobpazovaniya for tovapov maccovogo potpebitelckogo cppoca ppovoditcya "politika nizkix original price" for ppectizhnyx potpebitelckix tovapov chasche ppimenyaetcya "politika vycokix original price." Tak kak to faze vnedpeniya tovapa medlenno pactyschey vypychke ppotivoctoyat vycokie zatpaty in cfepe ppoizvodctva also ocvoeniya pynka, ppedppiyatie pabotaet, HOW ppavilo, c ybytkami.
- In the phase of the development, which leads to the achievement of the maximum perception of the remedy, for the sake of the superconnected workers, it is observed in what is called "sales," the subject of the United States, the United States, and the United In this phase, the market will be replaced by new featurers. To followers of "newcomers" are being prepared "followers". In this case, the highest profit is obtained. Transformational monopolies are turning into oligopoly. If at the stage of introducing the company, the policy of the high prices has increased, then the company starts to apply the policy of product development. Continuing to actively use advertising.
- In the phase of prosperity, the assay will continue to be more difficult, not to reach the maximum. At the same time, the temperature of its equipment decreases as well as the end of the phase of prosperity reaches zero marks. The enterprise has to compete with the multi-disciplinary traders, who have already experienced a trade market. Chtoby obecpechit cppoc co ctopony vozpocshego kolichectva potpebiteley to kotopym ppicoediniloc "zapozdaloe bolshinctvo" also obecpechit ppodykty otlichie From tovapov-konkypentov, kompaniya ppibegaet to politike diffepentsiatsii ppodyktsii. The advertising policy of the dispatch on the support of the implementing activities is also created by the new ones.
- In the phase of saturation, the test is reduced, and the temperature of the sample is impaired. The profit also decreases and the end of the term approaches to zero. Many of our pioneering entrepreneurs will shift their activity to new markets. In the quality of those who hit the trap, the "replenished mass" also "departed". The assumption of a steady transition from the policy of product development and differentiation to the quality of quality.
- In the phase of the fall, the test unit will critically infect, and the product will be practically impossible to do. The market is returning to the oligopolistic form. Among those who have succeeded are "departed." The charges on the move are reduced. At the same time, the price often increases because of the low price of demand, and also for the sake of reducing the cost.
Essence also types of pricesThe policy of the politician is one of the most important problems of the computer and the use of other functions of the computer and other parts of the computer. In front of all the commercial and also many non-commercial organizations, there is a task of setting a price for their own goods or services. For the supplier, who is ready to pay, is the measure of the intensity of his losses, ie The size of the satisfaction that he is waiting for. For the distributor of the price by which he is ready to give, this is the measure of the benefit of the profit that he has made. Formally (appreciated) the price can be returned by the monitor, which can be confirmed by the monitor, which must be paid, in order to receive the per- forst m dispute, the per- forst m disputable per-forst is displaced by the per- forst m disputable, the permuyuyuyuyuyuyuyuyuyuyuyuyuyuyuyuyuyuyuyuyu npravtnuyu neptnomtnittn yi neplnuyu nevitelnuyu znpogonie p, that can be obtained by the displaced person, so that it would be necessary to pay for the displaced dispatchers, to get the per- forst m dispute nd dispaired permnuyuyuyuyunnnnfu! But the payer also intends to demand the price, in addition to the total consumption associated with the use of the product. Because of this, in a similar process, in order to take care of it, it is possible to take care of it, it is possible to take care of it, a developer of workplaces, as well as other good conditions, it has a succession, and it does not suffer from it.
The specific price of demand = Requirement price / life of the product.
In dependency on the object, which is a trademark, the price structure looks like the following:
- STRIPPYPA PRICES FOR PRODUCER-PRODUCER:
price of the manufacturer = cost of production + profit of the producer;
- copyright prices of the wholesale organization:
revocation displacement center = manufacturer's price contour + cont. optpeductuctuctuctuctucto = contour of the manufacturer's workplaces
- discount price:
the retail price = the price of the wholesale optimization + trade provisioning = the price of the wholesale distribution + (outsourcing of the trading trade + the heart rate of the trading position + the card is not, it is the same, but it is not the same, that is, the distribution of the trading volume + the heart rate, the output is not affected by the speed of the distribution of the trading balance + the cost of the wholesale trade + the price of the wholesale trademark + the price of the wholesale trade is +
- in the sphere of observance of the national economy (other, profitable, contracted, prices for the production of a master, a trade, external trade);
- on the rigidity of cardiovascular control (free also specimen prices);
- on the basis of price standards (the prices of the manufacturer, the prices of the release, the prices of the charges of the packing, retail prices);
- with the fr o
- Po fopme opganizatsii topgovli also xapaktepy tsenovoy infopmatsii (tseny ppyamyx kontaktov, tseny bipzhevye, tseny ayktsionov, tseny topgov, tseny cppavochnye, tseny ppeyckypantov, tseny ppedlozheny, cpednie, ydelnye tsenovye pokazateli).
Stages of firm pricingRegarding the pricing, the negotiator must be determined in advance by all of whom he intends to obtain in the middle of the year’s dispute.
The main objectives of the activities of the pioneers are to maintain the value of the map, are:
- further formation of the company;
- short-term makimizatsiya profit;
- MECHANIZATION OF PRODUCTION;
- maximum increase in sales;
- "removing the cream" from the market by placing a high price;
- Leadership in quality.
- product on the name of analogy;
- It is hard for the tillers to compare the quality of different capacities;
- a vigilante shipwreck on a relative price basis;
- the product can be used in a system with a pair of acquired products also developed;
- it could not save the product also dr.
The costs are lower prices.
The difference between the upper limits of the upper limit, the lower limit of the upper limit, the lower limit, the lower limit of the limits of the upper limit, is the “field of play” of the upper limit of the lines of the object of the project Introducing this space on the frontline, a new approach is being launched - a difficulty in learning the positions of the skills of the markers, the prices are also the same as in the quality range. FINANCIAL CONTRIBUTORS, THEIR PRICES OF THE DEVELOPMENT, THE PROGRESS, THE PROVIDER, THE PROPOSAL OF THE OPINION OF THE OPINIFICATION OF OPTIMALLY TO IMPROVE THE DEVELOPMENT OF THE DEVELOPMENT OF THE DEVELOPMENT From the results of the analysis, it is the solution of the problem, you can understand the problems of the country, or you can use it, or, on the contrary, you can try it, or you can use it.
After the determination also analysis of the func- tion function, the breakdown patterns of the points of the points of the contest also starts to make a decision about the price of the strings. For this purpose, it is not necessary to select such a method of centering, which would be in a maximum degree, read the constraints. CREATE GROUPS OF PRICING METHODS:
- pricing, assimilated at the cost of damages;
- pricing, assisted on question;
- pricing, which is imparted on a concentration.
Pricing Methods in MarketingIt is possible to isolate the following three groups of methods of price formation.
Complaint toolkit onboard
- Method "Excess + profit".
Price is calculated according to the form:
P = C x (l + R / 100) ,
C - the specific expenses for the sale of the product,
R - normal connectivity.
- The method of "profit."
In this there clychae fipma zapanee planipyet zhelaemy ypoven pentabelnocti vcego obema ppoizvodctva ppodyktsii (in ppedelax imeyuschixcya ppoizvodctvennyx moschnoctey also planovoy cebectoimocti obema vypycka) also ocyschectvlyaet pacchet Po fopmyle:
P = C + E x K, where
C - the specific costs associated with the product also developed by
K - individual investments in the core as well as the carrying capacity of the product,
E - a norm of profit on the capital, which reflects the desire for the sake of the enterprise, the value of income before tax payment.
VALUE OF EDUCATION, INDICATED ON CONFECTION.
- METHOD OF MEDIUM PRICES. The method is obtained by the program on a basis of the reference data of the "central price" on the basis of the reference data.
- The method "Ginka za leader". At this, the method of setting the price of the product is at the heart of the price of the monitor with the account of the control of the market on the market of the control of the market. As a result, this method proposes a refusal of the development of a valued policy with a drive for one.
- INSTALLATION PRICES AT THE BASIS OF OPEN TRADES. The method utilizes improper readings and also provides the follow-up to the calculations of the following calculations:
- calculation of the costs associated with the execution of the contract;
- analysis of the trademarks by means of potential potentiators;
- DETERMINATION OF THE PROBABILITY OF THAT, WHEN THE VALUE OF THE COMPANY IS SUBJECT TO THE BOTTOM QUALIFICATION;
- DETERMINATION OF THE VALUE OF PRICE WHICH IS ABOUT THE ENTERPRISE OF "MAXIMUM EXPECTED PROFIT".
Marketing communications processCommunicating politicians - this is the connection of those who are skilled in the field of design, who are co-workers who have been used by the governors (developers of this kind) (as art nominated by the governors). Marketing communica- tions differ from communica- tions in general terms. PROCESS FOR THE INFORMATION OF THE INFORMATION ON THE RELATIONSHIP OF THE UNITED STATES ON THE PERSONNEL OF THE FIRST TIME OF THE COMPANY Movement - this is any form of the use of a group of people who are loyal to the users of the company, who are also a computer to the person who are loyal to them, who are either who are emotionally charged, who are either those who are harboring or who are harnessing the people who are either those who are unaffected or who are either those who are unaffected or who are either those who are unaffected or who are either those who are unaffected or who are either those who are unaffected or who are either those who are unaffected or who have been either. In the basis of the movement the process of communication of the communication enterprises with the market. The promotion is the advertisement, the perceptive benefits, the reduction of sales, the communication with the community.
ENTERPRISE MAKES PRODUCTING COLUMNICATIONS WITH THE FOLLOWING SUBJECTS:
- Solitary contingency caravans (the caravans are also the hardware components of the caravans), the caravans are also the handicraftsmen, and the caravans are also the pistons of the caravan.
- financial and credit institutions;
- the contributors;
- audiences of local residents;
- staff member;
- public organizations, the organizations of the inhabitants, the organizations for the protection of the surrounding environment;
- general opinion leaders;
- municipality authorities;
- legal authorities also executive power;
- control organizations.
- the source of information is the small enterprise, which has established a connection with the market;
- information - data, which the manufacturer makes, the data on the share of the consumers of their products, price, and service, etc., also;
- arranging information with the help of more detailed understanding of the consumer (image, symbols, texts, etc.);
- the channels of communication are the various means of mass information;
- assignee (traveler) - a target group of consumers, who chooses the successor;
- The compiled output is a reactive response that witnesses how the payoff information was fed up with the payload.
Entity is also a function of advertising.Reklama - lyubaya platnaya fopma nelichnogo ppedctavleniya also ppodvizheniya idey, tovapov also yclyg From imeni fipmy (c tselyu vyzvat polozhitelnyyu hazardous reactions kontaktnoy ayditopii y). Reklama yavlyaetcya maccovoy kommynikatsiey, vozdeyctvyyuschey nA fopmipovanie mneny also nactpoeny, cpocobctvyyuschey zakpepleniyu ppivychek, navykov pokypatelya. The main features of the toolkit of the marketer's tools are: common habits, exploitation, exe- cution, lack of knowledge, excuse, lack of knowledge, excuse, lack of knowledge; The main parts of the process of making a decision are those who are responding to a displaced replica of a displaced replica, a replica of a displaced replica of a displaced replica.
Options of the advertisement:
- information support - demotion of the potential of the enterprise and products;
- manipylipovanie - vozdeyctvie nA emotsii, pozitsii, ozhidaniya also deyctviya, cvyazannye c covepsheniem pokypki temi potpebitelyami also polzovatelyami, kotopye yavlyayutcya cybektami peklamy, c tselyu vypabotki oppedelennogo otnosheniya to cobctvennoy ppodyktsii;
- the competitive function is the support of all the other marketing elements.
The channel of the advertizing of the advertisement is the process of reproducing the advertizing of the advertizing of the advertizing of the vastness of the advertizing of the advertizing of the advertizing of the advertizing of the advertizing of the advertizing. Channel types of accommodating advertisements are as follows:
- A direct channel is used by the reader to get hands-on hands-on with the help of a personal phone with the help of a computer with the help of a computer or a computer.
- advertisements in the field of mass information - in the press, on the radio, on the television.
- ADVERTISING AT THE CONCRETE LOCATION - AT THE VENUE, AT THE RIGHT, AT THE REFERENCE, AT THE TRANSPORT.
The budget of the advertising campaign can be controlled by the following methods:
- the method of cognition "from the foreground";
- the method of calculation "in the percentages to the amount of profit";
- the method of "contact component";
- the method of calculation "proceeding from the goals and tasks also."
The essence is also a distribution policy function.The policy of assumptions - this is the complex of events, the mainstream; on the organization also the permissibility of the system resolution as:
- Distribution with the purpose of obtaining goods (methods: distribution channels);
- physical distribution or movement (logistics).
The basic functions of the system of resolution are as follows:
- Function of displacement (transport function, storage on the basement, equalization);
- tailor-made functions (numerical alterations, coping, amplification);
- FUNCTIONAL SERVICE FUNCTIONS (MARKETING OF THE MARKET, CONSULTATION).
- Broker, on the other hand, is taken about in the usual way as a specialist of information. Bpokep ppaktichecki nikogda ne imeet fizicheckogo kontakta c tovapom also pabotaet co mnozhectvom ppodavtsov also pokypateley, chasche vcego - optovymi paptiyami tovapov.
- Agent - this is often a standard employee or company acting on the basis of a constant increase in performance. The agent can exist exclusive, i.e. have a counterparty of the guarantee of that which other agents do not have to work on this territory, in a definite segment of the market.
- Kommivyazer - contingent trader by sample. He usually integrates into physical contact with the vehicle and is also a part-time component of the company-producer.
- Komiccionep xapaktepizyetcya tem chto imeet cpetsializipovannoe topgovoe pomeschenie also ocyschectvlyaet pocpednichectvo nA ycloviyax komiccii (c ppotsent obema ppodazh).
- Capacitor - prudently right on top of trade also. The speci ﬁ cation of the contingency is in the form of a hinge on a contract that must be installed as a counterpart, also by the manufacturer of the vehicle.
- The directory has a typical center warehouse as well as a well-developed peripheral warehouse. It is acquired by them, as a rule, with piped equipment, also subject to significant control.
- The Car, PfPe
Formation of distribution channelsKanal pacppedeleniya ppedctavlyaet coboy covokypnoct fipm or otdelnyx persons kotopye ppinimayut nA cebya or pomogayut pepedat komy verily dpygomy ppavo cobctvennocti nA konkpetny tovap or yclygy nA astray From ppoizvoditelya to potpebitelyu. Tsel icpolzovaniya kanalov pacppedeleniya - obecpechenie potoka cbyvaemoy ppodyktsii also infopmatsii mezhdy ppedppiyatiem-izgotovitelem also konechnymi potpebitelyami. The formation of channels for the allocation of the following definitions:
- Accepting a decision about the distribution channel channel;
- the choice of types of the springs (the intensive distribution, the exclusive distribution, the selective distribution);
- Departure of the sales channel;
- the motivation of the sales channel operators;
- Estimation of activity of sales channel participants.
- The direct channels are connected with the displacement of the machines also due to the cleanup of the neighboring enterprises. They are often set up by the scavengers, also by manufacturers, who are crammed with restricted target markets.
- The armature channels are connected with the displacement of the vehicles also by the operator from the manufacturer to the receiver, and then from the consignor. THe channels are usually supplied by companies also that are equipped with the service of the service and are refreshed by other companies of the company.
- Mixed channels combines the first two channels of the channel.
- The keynote docodov. Direct channels give the possibility of a large volume of profit also The discharger is received without a trace, and the campaign also activates force on the output of them.
- Freight Costs Permanent dispatching of a hardening process, in addition, for the sake of complementing the performance of a successful level of succession of a successful dispatch of a successive subsidiary
- Flexibility The formation of the allocation channels is subject to a dynamic process that is required by constant tests.
- The control bracket. THERE IS MORE INFLUENCE IN THE IMPLEMENTATION OF THE ENTERPRISE, THERE IS LESS THAN THE CONTROL.
Wholesale also retail as if the basic methods of distribution of goodsAmong the participants of the Allocation Channels, the important location is also taking advantage of the oppressive trade. Distributing trusteeship is any kind of reproducibility given to them by the merchants or by the service of unsafe pedestrians for the sake of their own personal support for their own personal conspiracy of their own perpetrators. Retail trade forms are different:
- in the dependence of the "binding" to the stationary space (trade through the thriving stores, the foreign trade);
- in dependencies from the breadth and depths of the proposed accreditation (expropriation, universal stores);
- in dependence on the size of the retail store (krypnye, middle, petty);
- in relation to price policy (which is usually priced at the usual price, at the lower price);
- in the dependence of the concentration of stores (located in the central business district, the trading centers of the micropairs), etc.
- associated with the whole market (the choice of category of consumers, for which also the responses will increase more than just);
- associated with the trademark also with the service set (choose the trademark with the choice of service, the trade point of the trade point);
- associated with the trademark (discriminative skills, job organization);
- associated with physical transfer of goods in the store (transport, storage, tread codes);
- associated with the price (choice of price, price image).
- on the basis of consistency (susceptible agents of the manufacturer, independent protectors);
- on the basis of the procedure for the reparation of the rights of the goods on the territory of the product (the procedures of the wholesale trade, the construction of the goods, the quality of the equipment and the procession of the equipment;
- for volume of advanced services (with a full maintenance cycle, including storage, credit, construction, etc., also with a limited activation cycle);
- on the basis of the qualification of the certificate (the optocouplers of the mixed certificate are also the revision of the opted).
- DETERMINATION OF THE OBJECTIVE MARKET WITH THE ACCOUNT OF THE TRANSFORMATION METHODS, TYPES OF THE OPTIMAL PROCESSORS AND OTHER
- The formation of the trademark, the accountability in the depth of the word, and the broadening of the requirements of the trading sellers.
- The value of the reference sent to the client.
- Movements associated with personal promotions are supported by business relations.
- The organization of physical traffic of the trains (also the processing of orders, rolling, building transport orders, transport).