Business cooperation. Business from scratch on making mock-ups.

Author: Nikolai Garinovich Saganenko
E-mail: nickollo@mail.ru

For the first time the idea of creating a business from scratch came to me in 2001. It remained only to choose the scope of activity. Ten ideas were replaced one after another, and some of them were embodied in reality, boiling down to the desire to recoup the costs and proceed to further search. A couple of times there was a desire to give up this venture and go to work in the office. However, the turning point came from the time of the meeting with a former classmate who worked at one of the St. Petersburg mock shops. His work consisted in creating architectural models and did not bring him a special income for those measures. Communication with a friend gave me some idea of ​​the nature of his work and the work of his superiors, as well as business processes in the field of architectural prototyping.

It was then that I came up with the idea to help a friend, finding him an order "for hack-work." After that I opened the "Yellow Pages", took the phone in my hands and started calling the construction companies, offering them a service to create mock-ups . The first calls were unsuccessful, as the secretaries of large companies liked to play directors and courageously made decisions that they did not need mock-ups at all. So the story of the creation of my current prosperous business began!

Within five days I received my first order! The customer quickly agreed, as the price of the layout was rather low, and included the salary of the breadboard and the cost of materials required for making the layout. The first layout we did was at my house. We put the table, bought the materials, my friend was engaged in a layout, and I continued to ring the yellow pages. The main goal of our work was to attract the maximum number of customers. The means to achieve it are low prices compared to competitors and high quality of models .

All funds received from the first orders were invested in the registration of a legal entity, opening an account and creating a company website. During a short period of work the company began to receive 3-4 orders a month! The staff of the company was expanding: I needed a sales manager and an accountant, and a friend - an assistant.

Already in a year the company had the opportunity to maintain a full-scale workshop with an area of ​​60 m2 and a group of mock-makers. After that, the development of the studio and promotion of the site became one of the priority areas of the company's activities. By 2006, the number of models created by our studio exceeded 300 pieces, among our customers the largest construction companies and architectural bureaus. In 2007 we took the first state order. And to date, no investment exhibition can not do without mock-ups from the company "Model-Master."

At the moment, I have a stable modeling and income generating studio, the development of which I continue to think about now. In connection with this, a website has already been created in England and negotiations have begun with English contracting firms.

I also plan to expand and in the territory of Russia, in connection with which I seek representatives in other cities and regions to open branches. The terms of cooperation are very simple. For me, this is a way to give someone else the opportunity to create their own business from scratch!

Yours faithfully,
Nikolay G. Saganenko
CEO
OOO "Mock-Master"