Become rich will help Hollywood!
Dear business colleagues! You are one of those who make our world better, and much of the good that surrounds us today, was born only because of your dreams, work and perseverance. And it deserves respect. And I will be happy if the following will help one of you become even more successful. Over 20 years of work in business I have implemented more than 12 interesting business projects. Each time it was something new, which at that time was not yet on the market and every subsequent project was more interesting and larger than the previous one. As I recall, I always chose a new business not through logical reflection, but, as they say, in my heart. Perhaps this is the main reason for the success of all my companies. Achieving high results is easy enough if you like what you are doing. Then, instead of tedious work, it becomes an interesting game that delivers a lot of fun. The feeling that I have when seeing a decent product, or when a great idea of a business suddenly comes up, is similar to the excitement and excitement experienced by a player before a big exciting game. That's the feeling I have now. After all, today we have found a unique product, new for the CIS market, and a great entertaining game is beginning, connected with this product. I'll tell you how it all happened. This is an interesting story!
Last year, finishing the deal to sell two of my companies, I was intensively looking for what to do next. I did not imagine life without a new game, that's why I was actively searching for it. Beginning to search for a new business, I usually try to imagine what I want and what this business should be, write everything down as clearly as possible. A good method, try it. It allows you to better understand yourself and not to rush from side to side during the search, as well as to avoid unpleasant mistakes, loss of time and money. That's what I did this time. So I saw my next business:
• The product is very interesting, there is a bright novelty in it, it attracts a lot of attention. This is not yet in the CIS countries and the market in this area is empty.
• The profitability of the business is high , the investment pays off quickly (within 5-8 months). You do not need to create your own production, buy machines, build workshops, investing a lot of money in this.
• Promotion and conduct of business, does not require a large number of employees.
• The market has already been prepared, and this product is accepted quickly and easily.
• Business related to this product allows the participation of other people as independent partners. They can earn well and be the first in the market of their region.
• Business and product allows a lot of creativity, it can be constantly developed, improved, released new versions, etc.
As you can see, the picture was quite clear. The search went on actively, and there were many options, but none of them fit my description, there was always something important missing. Frankly, I was already starting to worry. Really, I think the crisis of the genre has come? The situation was completely unexpected, during a small tour of the US that I was doing with my friends. The program of the trip was full. It included participation in a large business conference, various parties and meetings, as well as visiting many cities and interesting places, including Los Angeles, Hollywood and the world-famous "small universe of cinema" - Universal Studios. It was there on its territory, practically in the heart of Hollywood, that I saw the subject of my today's story, at that moment still hidden behind the backs of a large crowd of laughing people.
Interested in what it is that causes such stormy emotions, my friends and I began to break forward and, approaching the epicenter of the crowd, saw a pretty compact mini-studio in which on the high chairs sat two teenagers of 15 years. Both of them had brightly green capes tied around their necks. All this looked unusual and resembled a show. People around the studio were smiling broadly, and the teenagers, all waiting, did not take their eyes off the video camera aimed at them. There was a general anticipation in the air for something unusual and very interesting. The image from the video camera was broadcast on a large monitor, on which I had not yet seen anything of the same two smiling faces except the smiling faces. And then the merry music played loudly, the teenagers smiled even wider, and looking at the camera began to actively move their heads, make faces and something to sing along. There were bursts of laughter around! I, with all my might, strained my eyesight, but, as I could not understand what everyone was laughing at, even gradually began to get angry. And then, looking from the adolescents to the monitor, I simply could not believe my eyes, seeing on the screen all the same two guys but already in the form of cool macho, beautifully dressed and professionally dancing under the Latin American hit. Right before the eyes of the entire audience, these teenagers sitting on the chairs somehow incredibly transformed, and suddenly turned out to be the main characters of the stunningly cheerful music video clip with changing stories. It was something! After the shooting, the young men got up, approached the studio operator and received DVDs in a beautiful bright package. As I found out later, the discs featured their star debut.
The next who cheerfully walked to the chairs in the studio, were a granny of about 65 years and her companion a little older. They chose the composition of their future video (there were more than 40 variants) and after a few minutes everyone saw on the big screen the same grandmother but already with a smart bust and slender legs lighting up for the popular hit of Elvis Presley. Near her granddad was dancing in a smart tuxedo. People standing around, just cried with laughter! In the meantime, completely captured by the spectacle, I began to estimate the prospects of this business in my mind, knowing full well that the topic was excellent, and there was nothing of the kind in the CIS countries. And when I mentally looked through all the items on my list and compared them to what I see in front of me, I just gasped. I realized that this is what I was looking for. Of course, my friends and I also took turns, paid $ 20 per record, and soon wiping tears of laughter from their eyes, they got video clips with their participation. Later, probably 100 times I showed the clip to my friends and acquaintances, attentively watching their reaction. Each view was accompanied by a mixture of laughter and questions "Where can I do this?"
The decision to engage in this business was made without the slightest hesitation. The circle of potential customers was obvious. I reasoned so ... In any place where there is a flow of people, the interest in such a studio will be huge, it's a fact. But there is one subtle point - you need to somehow manage to keep the exclusivity of this incredibly bright product attracting so much attention and causing people so many positive emotions. Therefore, it is important that it is in no way easily accessible, and not offered at every corner in succession, but served only in "special" cases. Then it will be in the hat. I did not have to puzzle for a long time, the decision was obvious. In any of the cities hundreds of different kinds of "special" events occur every day - holidays and corporate events, weddings, birthdays, anniversaries, parties, festivals, opening new restaurants, shops, clubs, etc. The movement is unreal! Each organizer wants to inspire his guests, make an impression on them, surprise everyone with something, stand out ... but with novelties, it's tug. And then there is a show! Yes, at any of these events, guests from this studio just tear.
Back at home with such thoughts, I immediately contacted the developer and producer of this product - the company DH Recordings, and received from them confirmation of their thoughts: the studios are really very popular on holidays and various kinds of events in the USA, Canada, England and many other countries of the world. Even more inspired, I continued to communicate with company representatives, but suddenly I encountered a serious barrier. It turns out that the studio was not so easy to buy, and they were not sold to everyone in a row. The reason was simple. The company, as well-known in many countries Hollywood brand, whose clients are world-famous stars such as Paris Hilton, Hugh Laurie (Doctor House), David and Victoria Beckham, Hugh Hefner and many, many others, were reverent to their reputation, Not every one took under their banners. I even liked this approach over time. But, I think, the exclusivity of the product is supported, and it's great. I will not stay long in this place, I will only say that the negotiations with DH Recordings were not easy. Fortunately, I had enough business credit, including in front of American industry, so after a while my request was approved. As it turned out later, this was the first and only approved request from a large number of those who came earlier from the territory of the CIS countries. Hooray! I was able to buy the first ten studios. Probably, the child does not wait for Santa Claus's New Year with presents like I was waiting for my studios. Having received the goods from the customs, he could barely endure, while the technical specialists assembled and set up one of them. And then, finally, everything was ready, the music played, and I again experienced the magic of becoming a star of the stage!))
The work began. We quickly compiled a presentation of the Hollywood novelty, established the cost of renting a studio with an operator from 400 to 1500 $ (depending on the time of its work, the day of the week, etc.) and launched the flywheel of promotion. The very first event (VIP party of Mary Kay company) for which the studio was ordered was confirmed by all my calculations. Despite the fact that VIP guests of the party saw in their lives much - it was a sensation! Guest reviews and organizers were enthusiastic, and the studio became the highlight of the whole program. Within a month we served a few more parties, birthdays, and various presentations. The rumor spread rapidly and the number of inquiries from customers grew as leaps and bounds. Otherwise, it could not be because every guest of the event, where the studio worked, was leaving with such a gift, which then necessarily showed all his relatives, acquaintances and friends.
The appeal of the Hollywood brand immediately manifested itself in the great interest to us from serious customers and the media. We did not have time to blink with an eye, as at many of the VIP events held by real stars of the market and show business, the public increasingly began to see our studios: at a party organized by the hotel "Yalta Intourist", as a gift to guests at a party of the famous tourist company " "(On which we worked before and after the closed concert of Ani Lorak), on the morning show of the XIT FM radio station, on the sensational boxing show of the Klichko-K2 brothers' company, etc. Already in the second month of work, our incomes grew three-fold, and none of the company's employees even wondered, planning for the day the work of 4, 5 studios at several events at once.
Since the launch, only a few months have passed, and the feeling is that a few years, so everything was full of events. Today, our company is the exclusive distributor of DH Recordings in the CIS and Baltic countries, and now we have the opportunity to connect partners in different regions, as you remember, and was provided for in paragraph 5 of my plan. The principle is the same - not all can fall under the brand flags, the company's requirements are high and the selection is tough. First of all, applications from candidates with experience of work and connections in the event business or close to it areas (advertising, restaurant, organization of exhibitions, concerts, shows, etc.) are considered. But in any case, we will sincerely welcome cooperation with creative and successful people worthy of the reputation, attention and respect that this business brings to its owners. Such people will share the CIS market among themselves, and we will gladly help them in their work, pass on successful experience and knowledge, and provide technical support. So, if you like the direction and like a bright interesting game, in which you and your business will be in the center of attention, then feel free to contact and send your application to the company's email : firstname.lastname@example.org
President of the CIS and Baltic States