Stands for the distribution of business cards on the multiclass.
Another idea for business with a small initial cost is proposed for discussion.
The project is a network of information stands, through which business cards of organizations and enterprises located in the most visited places of the city (large shopping and entertainment centers, supermarkets) are distributed free of charge . The most important detail is that the stands are located on the multiclass. This ensures a passable target audience of 50 to 200 people a day.
The basis of the stands and pockets are made of plexiglas. The whole design looks very neat and attracts attention.
Calculations of the financial plan are as follows.
At the moment our network consists of 20 stands.
Rent for 20 stands is 10 000 rubles per month.
Delivery of business cards and arrangement on stands - 5 000 rubles. / Month.
Total fixed costs: 15,000 rubles.
The cost of renting one cell on one stand for the Customer ranges from 210 to 250 rubles, depending on the number of leased cells and the lease term.
For calculations, let's take the lowest price of 210 rubles / cell.
The customer is offered to choose between ten stands or twenty.
Accordingly, the cost per month is:
210 rubles. * 1 cell * 10 stands = 2 100 rubles / month
210 rubles. * 1 cell * 20 stands = 4 200 rubles / month
The price is indicated without the cost of printing business cards.
On average, about 8 to 12 cells are rented by customers per month, almost always on twenty stands for wider audience coverage. The rest are used for self-promotion, plus we place someone free of charge - charitable organizations, for example.
Take an average of 10 cells:
10 cells * 210 rubles. * 20 stands = 42 000 rubles / month
Minus 15,000 rubles. rent and delivery.
Total profit from the lease - 27 000 rubles. / Month. Plus a good salary from printing business cards themselves, which we sell to customers at a price of 80 kopecks. up to 1 rub. a piece.
An additional advantage of the stands is their low cost.
It's also easy to calculate that placing only four customers on twenty stands, we compensate for all the constant monthly costs.
A couple of words I would like to say about the effectiveness of this type of advertising. Initially (the first 2 - 3 months) we placed business cards with self-advertisement (production of outdoor advertising, large-format printing, design, printing), our familiar business partners. Well, that's the first time almost no calls, although the business cards were taken very well. Regularly began to call somewhere about three months later, today we can say with confidence that such advertising works very well.
In conclusion, I want to note that such stands can be a good start in small business without high initial costs.