Free advertising notebooks for students.
Students are a very large audience for advertising. It is advisable to place advertising on notebooks and give out these notebooks free of charge for educational institutions. According to the calculation of income from the placement of ads advertisers should be sufficient to cover the costs of production and distribution of notebooks, as well as profit.
Consider the student. At least twice he will look at his notes: first, when he writes them, and then when he scans for the exam. But more often it turns out that the student sees this advertisement more than five times. Schoolchildren also get more. It goes without saying that advertising is read, and, therefore, fulfills its function. This business solution already operates not only in foreign countries, but also in some cities of our country. And, notice, very successfully.
Long exposure to viewers. On average, the students take 30 minutes to complete the page, and 3-5 times before the exams. Hence, the ads will be seen again and again.
Students store notebooks long enough, while booklets and other printed advertising are most often thrown out immediately (questionable argument).
The notebooks of diligent students are usually copied before the exams for not particularly diligent students. And if the advertising picture is interesting, then it will also provoke discussion in the audience.
It should be noted that the company does not place advertisements that could somehow harm the students and their academic successes, that is, deliberately refuses most of the advertisers.
After all, we have information exclusively for a special group. Therefore, it is not necessary to post advertising funds for baldness or luxuries. What does the student think, being on a boring couple for an hour and a half. Most likely, not about peace in the whole world. Better that it was advertising about places of entertainment, food, personal gadgets. For example: a nightclub, a snack bar with fast food, mobile phones, office supplies, foreign language courses, driving lessons and much more, which is just enough for your imagination.
No one will read it if it is not properly located. For example, on the back of the notebook. The information should be in front of the eyes, that is, on the sheets themselves. But, it is necessary that the notebook does not cease to fulfill its main function. Therefore, it is best to place the advertisement in the form of a small tape at the bottom. So she, on the one hand, will not interfere, but on the other hand, she is always in front of her eyes.
Will they buy these notebooks? More likely no than yes. But this is not a problem. It's not the one who buys who pays, but the one who wants his advertising to be read. Therefore, such notebooks are usually distributed free of charge to the student population. Is it profitable for us? Of course. Free distribution is also a kind of advertising. Therefore, it is advantageous for companies to place their information in these notebooks. They will pay you.
Unlike newspapers, where the cost of advertising is much higher, and the business itself is more complicated and more expensive, Eco-Notes does not require editors, and the return on advertising is higher. The readability ratio of newspapers is low, it is only 75-85%, which means that not all newspapers reach their readers, part of the circulation is returned and thrown out, and then, not everyone reads all sections of the newspaper. Now there is a very clear tendency of advertisers' departure from TV and the press towards online and mobile content. Such advertising is much cheaper efficiently. Now people rely less and less on newspapers. Such new advertising ideas are quite interesting and effective enough. By the way, in Japan there are a lot of such goods existing at the expense of advertising: business cards, pens, napkins, photocopies.
This business pays off quickly enough. See for yourself. The student's notebook usually contains 48 to 96 sheets (sometimes more). On each page there will be at least two advertisements. The notebooks are huge. Even with the deduction of costs, the income from this business idea is obvious. And most importantly the implementation itself is quite simple.