Free promotional notebooks for students.
Students - a very large audience for advertising. It is advisable to place ads on notebooks and distribute these notebooks for free at educational institutions. According to the calculations of the income from the placement of ads, advertisers should be enough to cover the costs of producing and distributing notebooks, as well as profit.
Consider a student. At least two times he will look through his notes: first, when he writes them, and then, when he flips through before the exam. But more often it turns out that the student sees this ad more than five times. Schoolchildren have even more. It goes without saying that the advertisement is read, and, therefore, performs its function. This business decision is already valid not only in foreign countries, but also in some cities of our country. And note, very successfully.
Long exposure to the viewers. On average, it takes students 30 minutes to fill a page, and before exams the notebook is viewed 3-5 times. So, advertising will be seen again and again.
Students keep their notebooks for a long time, while booklets and other print ads are most often thrown away immediately (a dubious argument).
Notebooks of diligent students are usually copied before exams for those who are not very diligent. And if the advertising picture is interesting, it will also provoke a discussion in the audience.
Note that the company does not advertise, which can somehow harm the students and their academic success, that is, consciously refuses most of the advertisers.
After all, we have information exclusively for a special group. Therefore it is not necessary to place an advertisement for baldness or luxury items. What the student thinks about, being on a boring couple for one and a half hours. Most likely, not about world peace. It is better that it was an advertisement about places of entertainment, food, personal gadgets. For example: a nightclub, an eatery with fast food, mobile phones, stationery, foreign language courses, training at a driving school, and much more, which is enough for your imagination.
No one will read it if it is not located correctly. For example, on the back of the notebook. Information should be in front of the eyes, that is, on the sheets themselves. But it is necessary that the notebook does not cease to perform its main function. Therefore, it is best to place an advertisement in the form of a small tape below. So she, on the one hand, will not interfere, but on the other, is always in front of her eyes.
Will I buy such notebooks? More likely no than yes. But this is not a problem. It’s not the one who will buy, but the one who wants his ad to read. Therefore, such notebooks are usually distributed free of charge among the student population. Is it profitable for us? Of course. Free distribution is also a kind of advertising. Therefore, it is profitable for companies to post their information in these notebooks. They will pay you.
Unlike newspapers, where the cost of advertising is much higher, and the business itself is more complicated and expensive, Eco-Notes do not require editors, and the return on advertising is higher. The readability rate of newspapers is low, it is only 75-85%, which means that not all newspapers reach their readership, part of the circulation is returned and thrown away, and then, not all people read all sections of the newspaper. Now there is a very clear tendency for advertisers to move away from Television and the press towards online and mobile content. Such advertising is much cheaper efficient. People are less likely to rely on newspapers. Such new advertising ideas are still quite interesting and quite effective. By the way, in Japan there are many such goods that exist due to advertising: business cards, pens, napkins, photocopies.
Such business pays off quickly enough. See for yourself. A student's notebook usually contains from 48 to 96 sheets (sometimes more). On each page will fit at least two advertisements. There are a lot of exercise books. Even with a deduction of costs, the income from this business idea is obvious. And most importantly the implementation itself is quite simple.