Advertising and informational work (information business)
Advertising and informational work (information business )
It consists in creating an advertising express catalog and selling information to the public.
Create an advertising catalog
1) Closely examine the filings of old newspapers and magazines (if you and your friends do not have them - contact the library); select the most interesting information and various "little tricks".
2) Buy some of the most interesting items in other directories.
3) Browse fresh newspapers for free ads; get rid of those who buy different antiques, envelopes, passed mail, coupons b / o, USSR coins, postage stamps, etc. If you answer (and confirm the information indicated in the ads), boldly advertise "customer addresses".
4) Follow the advertising of organizations offering work abroad; write, call, find out the conditions - this information is in great demand. Only specify in the catalog not "addresses of firms offering work abroad", but "work abroad"; it sounds more solid and will attract more customers.
5) Order and continue to subscribe to the newspaper of private entrepreneur V.Leslesnikov . "Fortune-Crimea". Address: 98324, Ukraine, Crimea, Kerch-24, ul. Ulyanovs, 1-d, a / i 24. It is distributed in Ukraine, Russia and Belarus; in it you will find a lot of addresses you need, you can place free and paid advertising (up to the publication of your advertising catalog at an affordable price). In the special issues of this newspaper (distributed among subscribers) you will find a lot of interesting and useful information that can be used in the catalog.
6) After collecting information for 60-100 items, print out the catalog on the typewriter (the computer's printer). If you have the opportunity - use the services of a printing house, a risograph, a copier; The catalogs printed in this way are much more cost-effective.
Beginning of work
For successful start of work, it is recommended to advertise in a variety of newspapers of free advertisements some material most interesting for the population (addresses of humanitarian assistance centers, free advertising products for foreign companies, home work, work abroad, etc.). Offer information for coupons used and clean envelopes with stamps (this will significantly reduce your postage). In the future, having a sufficient number of coupons b / o, deploy a comprehensive advertising campaign in your region; give paid ads, do not disdain and wall advertising at bus stops.
Go beyond your area - buy and exchange coupons b / o other regions of Ukraine and CIS countries.
Increase the pace. Remember - in order to receive a good permanent income, it is necessary to send at least 7-15 coupons of b / o (various regions) per week stably.
Pledges of your success four:
1) interesting information;
2) aggressive advertising campaign (everywhere and constantly!);
3) quality of advertising (show creativity in the compilation of your ads);
4) reasonable prices. About 50% of all advertising catalogs offer information for at least 3 UAH / item. Keep within 1-3 UAH. - and you will withstand competition.
At least every six months, update the catalog, withdrawing from it not in demand items and putting in their place new, more interesting.
Good luck to you !