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Marketing - Primak TO

Primak, T. O.

П76 Marketing : Nav. Посіб. - К .: МАУП, 2004. - 228 with .: іл. - Bibliography: p. 223-224.

ISBN 9bb-b08-405-8

At navchalnomu posobniku rozglyanuto complex nourish the marketing. I attach special respect to the principles of conceptual marketing, the call of the marketing middleware, the yoga dosleness, the marketing of goods, the marketing of goods and services, the marketing of the products, the marketing of the products, and the marketing of these products.

For students, aspirants, vikladachіv, fahіvtsіv, yakі tsikavlyatsya pitannym marketing and prajutsyut u tsіy sphere.

BBK 65.29.073



ZMIST


PEREDMOVA
ROZDIL 1. MARKETING THA YOGO SUCHASNA CONCEPT
1.1. SHORT CURRICULUM FOR THE STREET MARKETING
1.2. SUTNESS I FUNCTION MARKETING
1.3. UNDERSTAND MARKETING APPARATUS
1.4. THE BASIC ELEMENT FOR THE COMPLEX OF MARKETING
1.5. RINKOVA ORIJNATSIA COMPANY
1.6. CLASIFICATION MARKETING
PROTECTED. ZAVTDANYNA
ROZDIL 2. VIBIR OF CULTIVAL RINKLES THOSE OF SEGMENTATION
2.1. MAIN STEPS OF THE PRINCIPLES OF SEGMENTATION OF RINKIV
2.2. FAST RING
2.3. PRIMISLOVIY RINOK
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РОЗДІЛ 3. SOUND PRESENTATION OF THE PARTNERSHIP OF TA MARKETINGOV ​​DOSLIDZHENNA RINKIV
3.1. MARKETING MEDICAL EQUIPMENT
3.2. PRINCIPLES OF THAT STAGE OF MARKETING DOSLINZHEN
3.3. Methodologies for the implementation of the market
3.4. The conjuncture of the rink is that of methodology
Vithrati for marketing
3.5. Analis of competitive situations
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ROSDIL 4. MARKETING COMMODITY POLITICS
4.1. The essence of marketing goods
4.2. Marketing concept goods
Product згідно Product з підсиленням
4.3. Concept of a life-cycle product
4.4. Process of dismantling of new goods
4.5. Конкурентоспроможність товарів
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ROZDIL 5. MARKETINGOVA TSINOV POLITICS
5.1. Сутність та цілі маркетингового ціноуворення
5.2. Factories of marketing pricelist
5.3. Marketing strategists of business
5.4. Methods of installation
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ROZDIL 6. MARKETING POLICY OF THE KOMUNIKATSY
6.1. Complex marketingovyh komunikatsiy
Functionality marketing comunication
6.2. Advertising
6.3. Personal sales
6.4. Stimulyuvannya zbutu
Stimulyuvannya spizhivachich
Stimulation of trade
6.5. Propaganda and Publications
6.6. Methodology viznachennya budget efektivnost komunikatsy
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ROZDIL 7. MARKETING POLICY ROSPODILU
7.1. Marketing concept of roses
7.2. Поредредницька діяльність
7.3. Vertical marketing systems
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ROZDIL 8. MANAGEMENT MARKETING FUEL
8.1. Organizing marketing on the property
8.2. Marketing plan system
8.3. Marketing control
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LIST OF VICTORIANT TA RECOMMENDED LITERATURE