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Marketing - Pavlenko A.F., Voychak A.V.

Pavlenko A.F., Voychak A.V.

P 12 Marketing: Pіdruchnik. - K .: KNEU, 2003. - 246 p.

ISBN 966–574–431–3

Marketing: Pіdruchnik. Pavlenko A.F., Voychak A.V.

In podruchniku ​​vikladeno basic nutrition, rozkrivayut sutnіst marketer yak of philosophy pіdpriєmnitskoya іyalnost for brains rinkovih vіdnosin and competition. Most of my respect is wicked in marketing, methods, algorithms and tools, which will be funded by other companies for the pleasure of consuming them.

For training, educational services of marketing services, as well as for students and students of economical specialties of public schools.

BBK 65.290-2


ZMIST


1. Sutnіst marketing that yogo is very important concept
1.1. Rosum Marketing
1.2. Pokhodzhennya that evolyutsiya concepts of marketing
1.3. Fundamentals of Marketing
Self-monitoring
2. System ta characteristics of successful marketing
2.1. Principles, marketing and marketing functions
2.2. System of marketing
2.3. See a great marketer
Self-monitoring
3. Marketing doslіdzhenya
3.1. Sutnіst that marketing system doslіzhen
3.2. Marketing Information
3.3. Navolish business deal center and middle line of company business as marketing promotion
3.4. Marketing & Promotion
3.5. Marketing & Promotion
Self-monitoring
4. Marketing Commodity
4.1. Sutn_st marketing-ї commodity ї policy
4.2. Marketing concepts product
4.3. Life cycle product
4.4. Competitiveness of goods and methods
4.5. Manage goods assortment_ nomenclature of goods_ in the company
Self-monitoring
5. Planning of new products
5.1. Sustainable understanding of "new product"
5.2. Algorithm plannuvannya new products
5.3. Causes new products
Self-monitoring
6. Marketing policy
6.1. Sutnist of marketing policy
6.2. Algorithm marketing rozrahunku tsіn
6.3. Managing Center of the Company
Self-monitoring
7. Methods of marketing communication
7.1. Direct Marketing Method
7.2. Indirect Marketing Center
Self-monitoring
8. Marketing policy of the commune
8.1. Sutnіst marketing-і polіtiki komunіkatsіy
8.2. Algorithm of forming complex marketing komunіkatsіy
Self-monitoring
9. Complex marketing komunіkatsіy
9.1. Advertising
9.2. Propaganda
9.3. Stimulation zbutu
9.4. Personal sales
9.5. Direct marketing
Self-monitoring
10. Marketing policy
10.1. Sutnіst marketing ї polіtiki rozpodіlu
10.2. Formuvannya channel_v rozpodіlu
Self-monitoring
11. Manage Channels Rozpodilu
11.1. Otsіnka channel rovpodіlu
11.2. Lіkvіdatsіya konflіktіv at the channels of rozpodіlu
11.3. Predrednits'ka dіyalnіst near the channels to the rospo
11.4. Marketing policy and marketing
Self-monitoring
12. Organizing that control of marketing activity on the company
12.1. Organizing marketing activity on the basis of
12.2. Monitoring of marketing activities
Self-monitoring
Control test of discipline "Marketing"
Recommended literature