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Marketing - Pavlenko A.F., Voychak A.V.

Pavlenko A.F., Voychak A.V.

P 12 Marketing: Pіdruchnik. - K .: KNEU, 2003. - 246 p.

ISBN 966–574–431–3

Marketing: Pіdruchnik. Pavlenko A.F., Voychak A.V.

For a partner, the main source of food is rozkrivayut sutnist marketer yak of philosophy pіdpri заmnitskoy dіyalnost for brains rinkovih v_dnosin and competition. Most of my respect is wicked on marketing, methods, algorithms and tools that will be used by companies for the satisfaction of consumers.

For training, marketing services, as well as for students and students of economic specialties of public schools.

BBK 65.290-2


1. Sutnіst marketer that yogo modern concept
1.1. Rosum Marketing
1.2. Pokhodzhennya that evolyutsiya concepts of marketing
1.3. Fundamentals of Marketing
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2. System ta characteristics of successful marketing
2.1. Principles, function and marketing
2.2. System of marketing
2.3. See a great marketer
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3. Marketing doslіdzhenya
3.1. Sutnіst that marketing system doslіzhen
3.2. Marketing Information
3.3. Navkolishn bіznes-sredonische that mekroseredovische pіdpriєmstva yak ob'єkti marketing doslіzhen
3.4. Marketing & Promotion
3.5. Marketing & Promotion
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4. Marketing Commodity
4.1. Sutnіst marketing commodity policy
4.2. Marketing concepts product
4.3. Life cycle product
4.4. Competitiveness of goods and methods
4.5. Manage the goods assortment_ nomenclature of the goods_ in the company
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5. Plannuva new items
5.1. Sustainable understanding of "new product"
5.2. Algorithm for the planning of new products
5.3. Causes New Products
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6. Marketing policy
6.1. The Sutnist of Marketing Policy
6.2. Algorithm marketing rozrahunku tsіn
6.3. Managing Center of the Company
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7. Methodology of marketing concept
7.1. Direct Marketing Method
7.2. Indirect Marketing Center
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8. Marketing policy of the commune
8.1. Sutnіst marketing-і polіtiki komunіkatsіy
8.2. Algorithm of forming complex marketing komunіkatsіy
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9. Complex marketing komunіkatsіy
9.1. Advertising
9.2. Propaganda
9.3. Stimulation
9.4. Personal sales
9.5. Direct marketing
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10. Marketing policy
10.1. Sutnіst marketing-і polіtiki rozpodіlu
10.2. Formuvannya channel_v rozpodіlu
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11. Manage Channels Rozpodilu
11.1. Otsіnka channel rovpodіlu
11.2. Lіkvіdatsіya konflіktіv at the channels of rozpodіlu
11.3. Predrednits'ka dіyalnіst near the channels of the rozpodіlu
11.4. Marketing policy for rozpodіlu and logistic
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12. Organizing that control of marketing activities on the company
12.1. Organizing marketing activity on the basis of
12.2. Monitoring of marketing activities
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Control test of the discipline "Marketing"
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