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Marketing goods and services - Kardash V. Ya.

MARKETING PROMOTIONAL POLICY

Навчально-методичний посібник для самостійного вивчення дисципліни

Kardash V.Ya.

К 21 Маркетингова товарна політика: Nav.ch.-method. posobnik for the self. vivch. dis. - К .: КНЕУ, 2000. - 124 with.

ISBN 966-574-084-9

Відповідно before the normative programs of discipline in the nauchno-methodical posіbniku pishannya kolichestvenno politiki pіdpriemstv marketingnogo orієntatsії. Vikladeno methodical recommendations of the basic characteristics of the commodity characteristics of the products and services of the competitors, the peculiarities of the commodity market, the head methodical zasad segentementanna viboru tsil'ovh segentiov, etapiv planyvaniya ta razborki new product, yogo design, packaging of the brand. Zasvoennyu theoretic material sprijatimut detachments for dermatological terminological dictionary of keys to understand, pitannya for perevirki znan that practical zavdanya.

For students of economical specialties of the viscous navigators. Posbibnik mozhe bouti vikoristany takozh і practical pracitsnikami in galusi marketing.

BBK 65.290-2



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