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Marketing commodity policy - Kardash V. Ya.

MARKETINGOVA GOODS POLITICS

Primary school for self-disciplined discipline

Kardash V. Ya.

By 21 Marketing commodity policy: Navch.-method. Posibnik for samost. vivch Disc. - K .: KNEU, 2000. - 124 p.

ISBN 966–574–084–9

In addition to the regulatory programs of the discipline in the primary methodological framework, the nutrition of the commodity policy of the company marketing and marketing has been lost. Vikladeno metodichnі rekomendatsії schodo vivchennya rinkovih basic characteristics tovarіv i poslug that їh konkurentospromozhnostі, Especially Suchasnyj tovarіv market analysis, brain methodically ambushes segmentuvannya that Vibor tsіlovih segmentіv, etapіv planuvannya that rozrobki new product, Yogo design packaging that brand. To learn a theoretical material with the development of rozbroleny for the skin by those thermal dictionary key to understand, the power to turn around knowledge of that practical zavdannya.

For students of economics specialties of the public schools. Posybnik mozhe buti vikorastanii tako і practical practitioners in galuzі marketing.

BBK 65.290-2



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