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Marketing: navchalno-methodical posobnik - Pavlenko AF

AF Pavlenko, AV Voichak

MARKETING

Навчально-методичний посібник для самостійного вивчення дисципліни

Friend, dopovene and vipravlene vidannya

Pavlenko AF, Vojchak A.V.

П 12 Marketing: Nav.ch.-method. posobnik for the self. vivch. dis. -

friend, add. і випр. view. - К .: КНЕУ, 2001. - 106 with.

ISBN 966-574-227-2

The other, dopovnennuyu and vipravlennuyu vidanni navchalno-metodicheskogo posobnika vmіcheno typical program, methodical vkazyvki before vivchennya okremih topics, tasks, zavdannya for self-control, the dictionary of the basic terminov.

For students of vichaschy navchalnih mortgage, yaki samostiyno vivchayut discipline "Marketing".



ZMIST


INTRO
1. TYPOV PROGRAM OF NORMATIVE NATIONAL CHAIR "MARKETING"
1.1. THEMATIC PLAN THAT ROSRAHKHUNOK NARVAL'NOGO CHATU
1.2. PROGRAM MATERIAL FOR ACCREDITED THEMES
2. NAPHCHALNO-METHODICHESKO ZAZEPECHENNYA DISCIPLINES
2.1. METHODICAL TESTIMONIES BEFORE VIVCHENNY DISCIPLINES
Theme 1. The essence of marketing is the yogo of the concept
Theme 2. System and characteristics of marketing
Theme 3. Marketing Product Policies
Topic 4. Marketing center
Theme 5. Marketing Policies of Communicacies
Topic 6. Marketing Policies of Rospodil
3. PLANS OF PRACTICAL TASKS
4. CONTROL CHALLENGES THAT SIGN UP TO ALL ROSDILIVES
Objectives
Testing tests
5. SLOVNIK TERMINIV
RECOMMENDED LITERATURE