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|the main Marketing Marketing: basic methodical postnik - Pavlenko A.F.|
Marketing: basic methodical postnik - Pavlenko A.F.
A.F. Pavlenko, A.V. Voychak
The basic methodical guide for self-discipline vivchenny discipline
Friend, update and return view
Pavlenko A.F., Voychak A.V.
P 12 Marketing: Navch.-method. companion for self. vivch disc. -
friend, add. I vipr. view. - K .: KNEU, 2001 .-- 106 p.
Another, updated and directed view of a basic methodical companion has a type program, methodical instructions to complete the topics, tasks for self-control, and a glossary of basic terms.
For students of other primary mortgages, as a self-taught student, the discipline of Marketing.
1. TYPE OF PROGRAM NORMATIVE Ї BASIC Ї DISCIPLINE К MARKETING ’
1.1. THEME PLAN THAT BEGINNING OF THE BEGINNING HOUR
1.2. SOFTWARE MATERIAL FOR TOPICS
2. PRIMARY AND METHODICAL SECURITY DISCIPLINE
2.1. METHODOLOGICAL INSTRUCTIONS TO ACTIVITY DISCIPLINE
Theme 1. The essence of marketing for the marketing concept
Theme 2. System and characteristics of marketing
Theme 3. Marketing commodity policy
Theme 4. Marketing price policy
Topic 5. Marketing policy.
Topic 6. Marketing policy.
3. PLANS FOR PRACTICE
4. CONTROL TASKS AND PURPOSES TILL ALL ROSDILIV
5. DICTIONARY OF TERMINIV