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Marketing: navchalno-methodical posobnik - Pavlenko AF
AF Pavlenko, AV Voichak
MARKETING
Навчально-методичний посібник для самостійного вивчення дисципліни
Friend, dopovene and vipravlene vidannya
Pavlenko AF, Vojchak A.V.
П 12 Marketing: Nav.ch.-method. Posobnik for the samost. Vivch. Dis. -
Friend, add. І випр. view. - К .: КНЕУ, 2001. - 106 with.
ISBN 966-574-227-2
The other, dopovnennuyu and vipravlennuyu vidanni navchalno-metodicheskogo posobnika vmіcheno typical program, methodical vkazivki before vyvchennya okremih topics, tasks, zavdannya for self-control, the dictionary of the basic terminov.
For students of vichashey navchalnikh nedostav, yakі samostіyno vivchayut discipline "Marketing".
ZMIST
1. TYPOV PROGRAM OF NORMATIVE NATIONAL CHILDREN'S DISCIPLINES "MARKETING"
1.1. THEMATIC PLAN THAT ROSRAHKHANOK NARVALNOY CHASU
1.2. PROGRAM MATERIAL FOR ACCREDITED THEMES
2. INITIAL-METHODICAL FREQUENTLY DISCIPLINED DISCIPLINES
2.1. METHODICAL TESTIMONIES BEFORE VIVCHENNY DISCIPLINES
Theme 1. The essence of marketing is the yogo concept
Theme 2. System and characteristics of marketing
Theme 3. Marketing Product Policies
Theme 4. Marketing center of philosophy
Topic 5. Marketing Policies of Communications
Topic 6. Marketing Policies of Rospodil
3. PLANS OF PRACTICAL TASKS
4. CONTROL CHALLENGES OF THE TASK ZAVDANNA TO ALL ROSDILIV
Objectives
Testing tests
5. SLOVNIK TERMINIV
RECOMMENDED LITERATURE
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