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Mercantile іnnovatsіyna polіtika - Kardash VY

Kardash VY, Pavlenko I. A. Shafalyuk OK

K 21 trademark іnnovatsіyna polіtika: Pіdruchnik. - K .: KNEU, 2002. - 266 p.

ISBN 966-574-402-X

In pіdruchniku ​​rozglyanuto golovnі metodichnі PROVISIONS tovarnoї іnnovatsіynoї polіtiki shown that neobhіdnіst efektivnіst wide zastosuvannya rezultatіv Naukova doslіdzhen, tehnologіchno gnuchkih virobnitstv, systems avtomatizovanogo proektuvannya, zasobіv Suchasnyj marketing innovations have stvorennі konkurentospromozhnih vidіv product.

For studentіv that aspіrantіv scho spetsіalіzuyutsya in the Branch Marketing and takozh menedzherіv-praktikіv, stvoryuvachіv Grocery i tehnologіchnih іnnovatsіy.



ZMІST


start
Rozdіl 1.TOVAR TA Yogo VLASTIVOSTІ
1.1. Viznachennya that klasifіkatsіynі Find our tovarіv i poslug
1.2. Marketing rozumіnnya product
1.3. Golovnі rinkovі product characteristics
Termіnologіchny vocabulary klyuchovih understand those
Kontrolnі power
2. Rozdіl UPRAVLІNNYA trademark assortment
2.1. Trademark assortment of i yogo pokazniki
2.2. Formuvannya merchandise assortment
2.3. Mercantile polіtika pіdpriєmstva
Termіnologіchny vocabulary klyuchovih understand those
Kontrolnі power
Rozdіl TEHNІKO-EKONOMІCHNІ POKAZNIKI the I OTSІNKI Methods of Quality Food ІNNOVATSІY
3.1. Osnovnі ponyattya that viznachennya of Quality tovarіv i poslug
3.2. Pokazniki of Quality produktsії
3.3. Ekonomіchny zmіst viznachennya rіvnya of Quality produktsії
Termіnologіchny vocabulary klyuchovih understand those
Kontrolnі power
4. ROZDІL UPRAVLІNNYA YAKІSTYU TOVARІV the I Hotel
4.1. Rozvitok printsipіv system, integrated upravlіnnya yakіstyu
4.2. Vimogi mіzhnarodnih standartіv to okremih etapіv i protsesіv stvorennya yakіsnoї produktsії
4.2.1. Marketing zabezpechennya
4.2.2. Yakіst stvorennya product
4.2.3. Yakіst upravlіnnya materіalno-tehnіchnimi resources
4.3. Suchasnі of Quality Management Systems
Termіnologіchny vocabulary klyuchovih understand those
Kontrolnі power
5. ROZDІL OTSІNYUVANNYA KOMERTSІYNIH PROSPECTS ІNNOVATSІYNOGO PRODUCT
5.1. Zmіst that meta marketingovoї produktovoї that tehnologіchnoї іnnovatsії
5.2. Kriterії otsіnyuvannya rinkovih prospects іnnovatsіynogo product
5.3. Marketing zabezpechennya іnnovatsіynoї dіyalnostі fіrmi
Termіnologіchny vocabulary klyuchovih understand those
Kontrolnі power
6. ROZDІL PLANUVANNYA TA ORGANІZATSІYA STVORENNYA NEW PRODUCTS
6.1. Osnovnі zavdannya planuvannya product
6.2. Zagalnі ponyattya that klasifіkatsіynі Find our new product
6.3. Іnformatsіyne that the regulatory and legal zabezpechennya stvorennya naukomіstkoї that visokotehnologіchnoї produktsії
6.4. Etap planuvannya new product
1. Generuvannya (rozroblennya) іdeї
2. Poperednіy analіz mozhlivostey virobnitstva i zbutu
3. Analіz ekonomіchnoї dotsіlnostі Key infrastructure novoї produktsії
4. Proektuvannya product
5. Viprobuvannya doslіdnih zrazkіv i doopratsyuvannya virobіv
6. Rozvitok virobnitstva that zbutu
Termіnologіchny vocabulary klyuchovih understand those
Kontrolnі power
7. Method ROZDІL SUCHASNІ TA ZASOBI GENERUVANNYA ІDEY
7.1. Osnovnі principle the Etap tvorchoї dіyalnostі Zi stvorennya new product
7.2. Metodi prognostics
7.3. Logіchnі methodological
7.4. Sistemi avtomatizovanogo proektuvannya produktsії
Termіnologіchny vocabulary klyuchovih understand those
Kontrolnі power
8. ROZDІL FUNKTSІONALNO-VARTІSNE OBҐRUNTUVANNYA ІNNOVATSІYNOGO PRODUCT
8.1. Meaning funktsіonalno-vartіsnogo analіzu in marketingovіy dіyalnostі
8.2. Osnovnі principle the Etap funktsіonalno-vartіsnogo analіzu
8.3. FORMS OF PROCEDURE i funktsіonalno-vartіsnogo analіzu
Termіnologіchny vocabulary klyuchovih understand those
Kontrolnі power
ROZDІL 9. DESIGN OF NEW PRODUCTS
9.1. Role tehnіchnoї estetiki that ergonomіki in pіdvischennі konkurentospromozhnostі new product
9.2. Design Yogo ob'єkti that prog
9.3. Ergonomіchnі vimogi to product
Termіnologіchny vocabulary klyuchovih understand those
Kontrolnі power
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