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Pricing - Eruhimovich I.L.


Teaching guide 3rd edition, stereotypical

Eruhimovich I.L.

E79 Pricing: Textbook.-method. allowance. - 3rd ed., Stereotype. - K .: IAPM, 2003. - 108 pp., Ill. - Bibliogr .: p. 103-104.

ISBN 966-608-317-5

The proposed manual consistently outlines the theoretical, methodological and practical issues of formation of production costs; economic substance and types of profit; the concept of profitability and methods for its determination; economic substance and types of prices; pricing principles in market conditions; pricing mechanism and pricing policy of enterprises (firms) depending on the adopted business strategy.

For distance and distance learning of graduate students, as well as bachelor and college.

BBK 65.422ya7


1. Production costs, enterprise costs
1.1. Cost of production. Concept, economic essence
1.2. Cost classification in the calculation section
1.3. Types of production costs
1.4. Classification of production costs according to the degree of dependence on the number of products
2. Profit and profit margin
2.1. Profit. Concept, economic essence
2.2. Types of profit
2.3. Distribution and use of profits
2.4. Profitability. Economic essence, types, calculation of profitability indicators
3. Principles of pricing
3.1. The concept of pricing and pricing. Price Functions
3.2. Market pricing mechanism
3.3. State regulation of prices
4. Types of prices
4.1. Factors affecting the price level
4.2. Types of prices according to the degree of accounting for costs and profits
4.3. Types of prices (tariffs), depending on the degree of independence of the enterprise
4.4. Types of prices in sales contracts
4.5. Types of prices depending on the region of implementation
4.6. Types of prices by the time of their action
4.7. Types of prices depending on their transportation costs
4.8. Types of prices used in the practice of accounting, analysis and planning
5. The method of calculating the wholesale and retail prices for goods
6. Pricing policy of the enterprise (company)
6.1. Product life cycle. Concept stages
6.2. Dependence of marketing strategy on the stage of product life cycle
6.3. The objectives of the enterprise on the market and pricing policy
6.4. Types of pricing policy of the enterprise (company)
7. Methods of pricing in a market economy
7.1. Set sales prices based on average costs and profits
7.2. Pricing based on a break-even analysis and ensuring targeted profit
7.3. Pricing based on perceived value
7.4. Pricing based on current market price level
7.5. Pricing in the process of closed bidding
7.6. Setting the final bid price for the product
7.7. Pricing with discounts and surcharges for sales promotion
7.8. Differentiated pricing
7.9. Analysis of the market and operational price control
List of used and recommended literature