This page has been robot translated, sorry for typos if any. Original content here.

Commodity Innovation Policy - Kardash V. Ya., Pavlenko I. BUT.

Kardash V. Ya., Pavlenko I. A., Shafalyuk O.K.

K 21 Commodity Innovation Policy: Pidruchnik. - K .: Kneu, 2002 .-- 266 p.

ISBN 966–574–402 – X

The handcuffer examined the main methodological provisions of the commodity and innovative policies, showed the need for and effectiveness of the widespread results of scientific achievements, technologically sophisticated virobility systems, computer-aided design of competitive, well-known and competitive products.

For students and graduate students who want to specialize in marketing galaxy, as well as manager-practitioner, product and technology innovation.

BBK 65.290-2



ЗМІСТ


VSTUP
Rozdil 1. PRODUCT THAT YOGA POWER
1.1. Viznachennya klasifіkatsііnі signs of goods and services
1.2. Marketing rozumіnnya product
1.3. Головні Rinkovі characteristics of the goods
Rozdil 2 MANAGEMENT OF COMMERCIAL ASSORTMENT
2.1. Commodity assortment and indicators
2.2. Assortment form
2.3. Commodity policy
Rozdil 3 TECHNICAL-ECONOMIC INDICATORS AND METHODS OF ASSESSING AN ANNIVERSITY OF PRODUCTS INNOVATION
3.1. Basic understanding and visibility of goods and services
3.2. Productivity Indicators
3.3. Economy znіst Visnozhenchenya іvnya Yakostі products
Rozdil 4 MANAGEMENT YAKISTU TOVAR_V I SERVICE
4.1. Rozvitok principles of systemic, integrated management yakіstyu
4.2. Vimogi of international standards to okremikh etapiv and processes of production of yakisno products
4.2.1. Marketing Security
4.2.2. Yakіst product targeting
4.2.3. Yakіst managing material and technical resources
Rozdil 5 ESTIMATED COMMERCIAL PROSPECTS FOR INNOVATIVE PRODUCT
5.1. Zmіst and meta marketing product and technological innovations
5.2. Criteria for evaluating the future prospects of an innovative product
5.3. Marketing Security of Innovative Businesses
Rozdil 6 PLANNING AND ORGANIZATIONS FOR THE DEVELOPMENT OF A NEW PRODUCT
6.1. Basic Product Planning
6.2. Zagalnі pontytya klasifіkatsіynі znaki new product
6.3. Information and legal protection of science and high technology products
6.4. Stage Plan for New Product
Rozdil 7 NOW METHODS AND WAY OF GENERATION OF IDEAS
7.1. The basic principle of the creative work of new product development
7.2. Forecast Method
7.3. Logic Methods
7.4. Computer Aided Design Systems
Rozdil 8 FUNCTIONAL-VARTISNE OBRUNTUVANNYA INNOVATSIONNY PRODUCT
8.1. Significance of functional-virtual analysis in marketing dіyalnostі
8.2. The basic principle of this functional-analysis analysis
8.3. Form and procedure of functional-analysis analysis
Rozdil 9 DESIGN OF A NEW PRODUCT
9.1. The role of technical aesthetics and ergonomics in competitive competitiveness of a new product
9.2. Design, yoga and software
9.3. Ergonomіchnі vimogi to the product
Literature