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Commodity Innovation Policy - Kardash V. Ya., Pavlenko І. BUT.

Kardash V. Ya., Pavlenko І. A., Shafalyuk O. K.

K 21 Commodity Innovation Policy: Pіdruchnik. - K .: Kneu, 2002. - 266 p.

ISBN 966–574–402 – X

At the podruchnik rozgulanno golovnі metodnіnnya commodity ї іnnovatsіino і politiki, with the help of a vis-à-vis, iznachen that efektivnіst wide zastosovannya results_v naukovih dosl_dzhen, with the technology gnuchkikh virobnitstv, systems of automated design, zobo_v with our own, with the help of gnukhnyh virobnitstv, systems of automated design, and with the help of our own, technologically gnuchkie virobnitstv, systems of automated design, and, as a result, with the help of gnuchkie virobnitstv, systems of automated design, as a part of our own, and i

For students and students, who specialize in marketing gals, as well as managers, practitioners, in the field of products and technology.

BBK 65.290-2



ZMIST


VSTU
Rozdil 1. PRODUCT TA YOGO VLASTIVOSTІ
1.1. Viznachennya klasifіkatsіynі signs goods_v і after
1.2. Marketing rozumіnnya product
1.3. Golovnі Rinkov_ characteristics of the product
Rozdil 2 UPRAVL_NNYA PRODUCT ASSORTMENT
2.1. Commodity assortment and demonstration
2.2. Formulary goods assortment
2.3. Commodity policy of the company
Rozdil 3 TEKHNIKO-EKONOM_CHNI INDICATORS І METHODS
3.1. Fundamentals of understanding that goods are goods and services
3.2. Indications of product performance
3.3. Economical zn_st znachnennya p_vnya yakostі products
Rozdil 4 UPRAVL_NNYA YAKISTYU TOVARIV І POSLUG
4.1. Rozvitok principles of systemic, integrated management yakistyu
4.2. Vimogas of international standards to okramih etapіv і processes_v stolnochnya yakіno ї products
4.2.1. Marketing Lawsuit
4.2.2. Knotting the product
4.2.3. Yakist management of material and technical resources
Rozdil 5 OTsіnyuvannya Commerce Perspectives for an Innovative Product
5.1. Zm_st ta meta marketing-ї products ї technology and technology Іnnovatsії
5.2. Criteria for the development of market prospects for the product
5.3. Marketing marketing in innovation and innovation of the field
Rozdil 6 PLANUVNAYA TA ORGANIZATSIYA CONTROL OF NEW PRODUCT
6.1. Main plan for product
6.2. Zagalnі understandable that classics_katsіynі sign of a new product
6.3. Information and regulatory and legal issues related to scientific research and technological products
6.4. Etapi planuvannya new product
Rozdil 7 SUCHASNY METHODS AND BECOMES OF GENEROUSAND IDEA
7.1. Fundamentals of the principle of the creative work of a new product
7.2. Prognostic method
7.3. Logical methods
7.4. Systems of automated projecting products
Rozdil 8 FUNKTSIONALNO-VART_SNE OBURRUNTUVANNYA INNOVATSIYAY PRODUCT
8.1. Significance of functional and variational analysis in marketing activities
8.2. Fundamentals of principle of functional and analytic analysis
8.3. Forms and procedures for functional analysis
Rozdil 9 DESIGN NEW PRODUCT
9.1. The role of technical understanding of aesthetics and ergonomics in the competitiveness of a new product
9.2. Design, your artwork and software
9.3. Ergonomіchnі vimogi to product
Literature