White Wind Digital
The company presents the following store formats: "Your Digital Store", "YOUR DIGITAL boutique", "Digital Supermarket".
The company "White Wind" was created in 1991. In 1992, the company was one of the first introduced the Russian consumers with portable computers, and for the whole year was the only Russian company, offers its customers among other notebooks.
In 1994 the company "White Wind" opened Russia's first computer supermarket in the center of Moscow, working at the level of Western standards. Most retail innovation computers were first tested and implemented in the retail chain stores "White Wind": trade for pre-orders, sale by telephone and via the Internet, an open display of goods. In August 2001, the trading network "White Wind" was transferred to the operational management of retail chain of computer stores, "Compulink", and in July 2002, "White Wind" has redeemed all of its assets.
In 2004, the trading network "White Wind" carried out major changes in its market positioning. Specialized computer shops have turned to digital, significantly expanding the range of products offered, as well as rebranding the network with the participation of leading experts, in particular the world leader in the field of retail design company Fitch. It was at this time trading network name has changed - the company became known as the "White Wind Digital". Recognized experts and customers' most stylish shops of electronics "began to promote the idea of Digital Lifestyle.
Distinctive features of the company "White Wind Digital" are strong internal dynamics of development and professionalism of the staff, focus on creative solutions and innovative approaches. Competitive advantages of the company is: Latitude range, the new products of digital technology, competitive prices, and a special shop equipment, adapted to a more perfect presentation of each item. The trading network "White Wind Digital" also develops a wide range of services for the convenience of its customers.
The trading network "White Wind Digital" is constantly expanding. In 2009, in the trade network includes 87 stores in Moscow and the Moscow region, St. Petersburg, Kazan, Yekaterinburg, Novosibirsk, Yaroslavl, Nizhny Novgorod, Samara, Rostov-on-Don, Chelyabinsk, Ufa, Naberezhnye Chelny, Kaluga, Togliatti, Vologda, Penza and Kurgan.
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