Oryet from the poster Rodchenko font, Business Times Times New Roman and circling his Edwardian Script dance on paper. Fonts are not invented for the sake of a word-of-word, but in order to more clearly convey the meaning of the text, this is the kind of dress that you meet. Well, and secondly, it's just beautiful.
At first glance, it seems that so many fonts have been invented in the entire history of writing that it is simply impossible to understand them. In fact, everything is much simpler and all these endless variations of circles and rods easily fit into a coherent and simple system.
All fonts are divided into four large groups, like seasons or sides of the world:
1. Serif antiqued
2. grotesque sans serif
3. handwritten imitating human handwriting
4. Accident for headlines and posters.
- Antiqua -
Style: academic, classic, traditional, conservative, elegant.
Where to find: business newspapers, scientific articles, books, textbooks, documentation.
If the fonts could be compared with civilizations, antiqua would undoubtedly be the representative of the western. These fonts are formal, strict and have the longest history. They have traditions and manners. The peculiarity of antiqua, as already mentioned, is the serifs - starched collars and cuffs of letters, elements that make the font more stable, more thorough, neater. Antiqua is well able to convey the meaning of business documents, scientific reference books and articles, large volume texts. The businessman with the newspaper most likely runs through the eyes of an antiqua, the student who is passing the session has to deal with serifs.
- old style antiqua -
The serif rounding at the points of junction to the main stroke and the inclined axis of the oval elements, moderate contrast. Examples: Arno Pro , Adobe Garamond , Bembo , Dante , Stempel Garamond , Granjon , Poliphilus , Sabon .
- transitional antiqua -
The difference between the main and connecting lines in the transitional antiqua is more pronounced than in the old style, but less clear than in the antiqua of the new style. Examples: Times New Roman , Baskerville , Caslon , Georgia and Bookman .
- Antique new style -
- bar antique
The difference between the main and connecting lines is either hardly noticeable, or it is not there at all, the serifs are powerful, rectangular in shape. Like, for example, GoDesigner headers .
- Grotesque, he chopped -
Style: modern, light, neutral, functional.
Application: business, technical and electronic documents, educational literature, architecture, Internet and digital technologies.
This is undoubtedly the typeface of the north - minimalistic, clear, functional and straightforward, like a cabinet from Ikea, not tolerating any excesses, such as serifs of antiqua or flourishes of handwritten fonts. These elements, like atavism, disappeared as unnecessary. Grotesque fonts are a new story, constructivism and Bauhaus, space and computers. Facebook Tape - the grotesque Gotham. Microsoft, Panasonic and even NASA use the ubiquitous Helvetica.
- old grotesques -
- new grotesques -
- humanistic grotesque -
Have a great contrast in the thickness of the strokes. And they are called humanistic not by chance, but because they resemble handwritten ones (with a pen). Examples: Gill Sans , Frutiger , Tahoma , Verdana , Optima , and Lucide Grande.
- geometric grotesque -
- Handwritten fonts -
Style: poetic, artistic, decorative.
Application: decoration of invitations, albums, elegant headlines, signs, greeting cards.
Imagine a focused Chinese master, pen-drawing hieroglyphs. Yes, handwritten fonts are beautiful, inconstant and elegant as east. They circle with their strokes, like Turkish dervishes, and more often resemble Arabic characters and hieroglyphs. There is too much inconsistency in handwritten fonts, so they seem more human and can serve classical poetry (such as formal) and modern street art (as informal). But you cannot read too much of them - in large volumes they become cloying, like halva. Handwritten fonts are easily distinguished by the end of the script in the title.
- formal handwritten -
Most often italics, with a large number of monograms, such a baroque typeface. Examples: Kuenstler script.
- informal handwritten -
Not as old-fashioned as formal and in principle, similar to most of the handwriting of a modern person who does not possess the calligraphic skill. Examples: Mistral and Brush script.
- Attachment fonts -
Style: decorative, folk, fantasy.
Application: advertising, signs, logos, headlines.
These are all strange, stylized, art, design and slightly abnormal fonts. To read large amounts of text with their help is hardly possible. They can only frame it, be such a cherry on the cake. Accident ones do not know the rules, their styles are limited only by the designer’s imagination. It is appropriate to compare them with the variegated diversity of the south: the exotic flora and fauna of the jungle or the magical ornaments of African tribes. Advertising, signs, headers, logos, in a word, everything that fits in two or three words is the habitat of this group.