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NEW TYPE OF MEDIA OF ADVERTISING INFORMATION
Dudyshev Valery Dmitrievich, Russia, Samara
Samara Technical University
The utility model refers to any media , for example, advertising information and promotional materials.
The closest device of the same designation to the claimed utility model for the totality of features is a prototype - a carrier of advertising information in the form of a gate surface ( RF patent No. 2115958 ).
With all the advantages of the prototype, the existing information carrier does not allow efficient use of all known media for the purposes of advertising and effective promotion of new goods and services to the consumer.
A useful result of this useful model is to increase the social importance and commercial value of information carriers by improving known media by limiting them to additional information of advertising and advertising information.
The specified result is achieved by the fact that the information carrier initially free from information is supplied with information that is and (or) can be a commodity for a certain and (or) not a certain range of consumers, and the price of the goods is determined by the value of this information for the consumer, Information, further advertising, in particular about goods and services, firms, organizations and individuals who sell these goods and provide these services.
The medium has a surface (i) that is provided with some or all of the advertising information, then an advertisement placed on its work surface and / or on a non-working surface and contains, along with advertising and other information, and any advertising medium can be used by any The surface of a printing, electronic and other performance, and the medium can be made in the form of a reference book containing brief information of a scientific, public, political, applied or household nature, catalog, periodical, for example, a newspaper, a magazine, and the periodical is made in the form of an advertising publication Or an advertising, information, literary or other publication, the carrier can be executed in the form of any official and not official documents, for example, contracts, protocols, approvals, licenses, certificates, documents with protection signs, in the form of a price list.
The information carrier can be made in the form of an advertising periodical about goods and services, firms of producers and sellers of these goods and services, for example, a printing and (or) electronic reference book containing reference information on various enterprises, firms, manufacturers of goods and services, executive and Legislative bodies of state power, non-commercial and public organizations and organizations of a different profile, private entrepreneurs and individuals, indicating their coordinates and (or) requisites, telephones, faxes, e-mail addresses, advertisements, emergency telephones, abbreviations, For example, alphabetic, subject, branch, indicators of trademarks and service marks, etc., maps of cities and districts.
The information carrier contains reference massifs of information about the availability of real estate, vehicles, land allotments, etc., from individuals and (or) legal entities, and any optical medium, for example, a standard CD-ROM disc, is used as an advertising medium, and the advertisement is recorded In a digital and / or other form containing basic information, for example, in the form of a cartoon and advertising, for example, in the form of text and / or images and sound, for example, at the beginning of basic information, and (or) throughout all basic information , For example, one or more time-dispensed advertisements, and (or) at the end of it on the remaining free working surface of the media.
Advertising information can have static , dynamic and images, as well as sound information , and a standard hard magnetic disk is used as a carrier, for example, from a personal or another computer, for example, a medium on the server and (or) any removable disk, as a storage medium And a standard magnetic media, such as a standard CD or a removable magnetic disk, is used. As a visualizer, one or several lasers with different or identical colors of rays are used, and the advertisement is displayed with a laser beam both in two-dimensional and in bulk, for example, in the sky, for example, over a populated place, for example, over a city or on other surfaces, for example On the walls of buildings. The information carrier is attached permanently or temporarily and advertising from it is transferred to any visualizer located in public and private places, for example, at railway stations, airports, educational institutions, companies and enterprises, in vehicles equipped with any display of any information and (or ) Reproducing it, for example, transmissions by radio, television receivers, cable television, DVD, PC monitor, while receiving information via the Internet, and advertising is brought to the viewer during the main broadcast transmission, and the advertisement is played on the monitor by insertions into the main transmission with Of this media, and during the advertising the main transfer from the monitor is interrupted, and recorded on another medium, and then reproduced from this medium with a pause equal to the duration of this advertisement. The information carrier can be used in any reproducing apparatus, for example, video equipment, with the broadcasting of advertising information from it through a monitor and / or television and radio equipment installed in any public place, for example along roads and transport highways and (or) in the salon of any public Vehicle and (or) on its external side, for example, on the roof, on the sides of vehicles, the carrier and used in video equipment, with the translation of advertising information from it through a monitor and / or television and radio equipment installed on any transport, for example, In the salon of a public vehicle and outside it. The information carrier can be made multifunctional and can be combined with other goods, for example, by placing it on any goods, for example, everyday goods and their packages, for example, on matches, by any available means, for example in the form of labels.
CLAIM
1. An information carrier that does not initially contain or contains partial information, characterized in that the information carrier, for example, a surface and / or volume, is further provided with additional information, and such information that may be and (or) is a commodity for a certain And (or) an indefinite number of consumers, and the price (value) of this information as a commodity is determined by the value and quality of this information.
2. The medium of claim 1 , characterized in that the product is any advertising information, then advertising, in particular about goods and services, for example, for the producer and customer of advertising.
3. The medium of claim 1, 2 , characterized in that it contains advertisements for goods and services, and firms, organizations and individuals selling these goods and providing these services, for example, in the form of directories and advertising publications.
4. The medium of claim 1 to 3 , characterized in that the carrier and (or) carriers, then the carrier is partially or completely advertised, placed on its working surface and / or on a non-working surface.
5. The medium of claim 1 to 4 , characterized in that it contains, along with advertising, other information, and any surface of a printing, electronic or other performance can be used as an advertising medium.
6. The medium of claim 1-5 , characterized in that it can be made in the form of a reference book containing brief information of a scientific, public, political, applied or domestic character.
7. The medium of claim 1-6 , characterized in that it can be made in the form of a catalog.
8. The medium of claim 1-7 , characterized in that it is made in the form of a periodical, for example, a newspaper, a magazine, etc.
9. The medium of claim 1-8 , characterized in that the periodical is made in the form of an advertising publication.
10. The medium of claim 1 to 9 , characterized in that the periodical is made in the form of an advertising-information or other publication.
11. The medium of claim 1-10 , characterized in that it is made, for example, in the form of a literary, scientific and any other publication.
12. The medium of claim 1, 11 , characterized in that it is executed in the form of any official documents, for example, contracts, protocols, licenses, certificates, documents with protection signs and not official documents, etc.
13. A carrier according to claim 1 to 12 , characterized in that it is made in the form of a price list.
14. The medium of claim 1 to 13 , characterized in that it can be implemented as an advertising periodical containing information about goods and services and (or) manufacturers' firms and sellers of these goods and services, for example in the form of a graphic And (or) an electronic directory containing reference information on various enterprises, firms, manufacturers of goods and services by the executive and legislative authorities, non-commercial and public organizations and organizations of a different profile, private entrepreneurs and individuals, indicating their coordinates and (or) Details, telephones, faxes, e-mail addresses, advertisements, emergency and emergency phone numbers, abbreviated signs, indexes of content, for example, alphabetic, subject, branch, signposts of trademarks and service marks, maps of cities and districts, etc.
15. The medium of claim 1-14, characterized in that it contains, for example, reference arrays of information on the availability of real estate, vehicles, land allotments from individuals and (or) legal entities, etc.
16. The medium of claim 1-15 , characterized in that any optical medium is used as an advertisement medium, for example, a standard CD-ROM drive, and the advertisement is recorded in a digital and / or other form containing basic information, for example in the form Cartoon and advertising, for example, in the form of text and / or image and sound, for example, at the beginning of the basic information, and (or) throughout all the basic information, for example, one or more time-dispensed advertisements, and / or Its end on the remaining free working surface of the carrier, and also on the non-working surface.
17. The medium of claim 1, 16 , characterized in that the advertisement can contain text and an image, and can have static and / or dynamic images of the advertised product, as well as sound information about it.
18. The medium of claim 1-17, characterized in that a standard hard magnetic disk is used as a carrier, for example, from a personal or other computer, for example, a server medium and / or any removable disk, where the advertisement can be both on Working surface, and non-working surface.
19. The medium of claim 1 to 18 , characterized in that it uses a standard magnetic medium, for example a standard compact disk or a removable magnetic disk, where the advertisement can be on both the work surface and the non-working surface.
20. The medium of claim 1, 19 , characterized in that the advertisement is made on it in the form of a symbol, trademark, company logo and other character and / or other distinguishing feature of the company.
21. The medium of claim 1-20 , characterized in that one or more lasers are used as it, and any surface can be used to visualize the information, and one or several lasers with different or identical colors of the rays, the advertisement being displayed with a laser beam As in a two-dimensional one there and a three-dimensional view, for example, in the sky, for example, over a settlement, for example, over a city or on other surfaces, for example, on the walls of buildings.
22. The medium of claim 1 to 21 , characterized in that it is permanently or temporarily connected to an information display device, for example a visualizer, for example, a television set (s) located in public and private places, for example, at stations , At airports, in educational institutions, firms and enterprises, in transport equipped with any display of any information and / or reproducing it, for example, by radio, conventional and / or satellite, cable television, and / or via the Internet on screens Monitors through a personal computer (s), when broadcasting advertising information, for example, via the Internet.
23. The medium of claim 1, 22 , characterized in that the advertisement is delivered to the viewer during the main broadcast transmission period, and the advertisement is played on the monitor by insertions into the main transmission from this medium, and during the advertising the main transfer from the monitor is interrupted and recorded To another storage medium, and then reproduced from this media with a pause equal to the duration of this advertisement.
24. The medium of claim 1, 23 , characterized in that it is used in any video equipment, with the translation of advertising information from it through a monitor and / or television and radio equipment installed in any public place, for example along roads and transport highways and ( Or) in the cabin of any mobile, for example, a vehicle, for example, public transport.
25. A carrier according to claim 1 to 24 , characterized in that it is multifunctional and combined with another commodity, for example, it is placed on any goods, for example, everyday goods and their packages, for example, on matches, by any available means, for example in Form of labels.
print version
Author: Valery Dudyshev
PS The material is protected.
Date of publication 03.01.2005гг
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