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METHOD AND DEVICES OF PROVIDING ADVERTISING INFORMATION

METHOD AND DEVICES OF PROVIDING ADVERTISING INFORMATION

Dudyshev Valery Dmitrievich, Russia, Samara
Samara Technical University
Application for the invention of the Russian Federation No. 2004135987
Positive Resolution FIPS-March 2005

The invention relates to any devices for providing information, for example, advertising information and promotional materials.

The closest device of the same designation to the claimed utility model for the totality of features is a prototype - the device for providing advertising information - a carrier of advertising information in the form of a gate surface ( RF patent No. 2115958 ).

With all the advantages of the prototype, the existing information providing device does not allow efficient use of all known information delivery devices for advertising purposes and effective promotion of goods and services to the consumer.

A useful result of this useful model is to increase the social importance and commercial value of the information providing device by improving known information delivery devices by limiting their saturation with additional information of advertising and advertising information and other nature.

The indicated result is achieved by the fact that on the known information providing device, further the device containing the information carrier, the information converter, the information delivery device, and the information display, it is used in its entirety and / or partly for various purposes and / or for different purposes Provision of it to the consumer, and any surface, any objects, objects and substances, and the medium and (or) information carriers, then the information carrier and the carrier and (or) carriers, are used as the device and (or) display devices of advertising, Advertising, then the advertisement medium, are separated in space and (or) in time and connected to a common display device and / or to separate display devices, and the advertisement medium and information display device, for example of a different nature, are interconnected via a discrete And / or discrete devices, then a discrete advertising delivery device that connects the advertisement media to this display device at certain time intervals outside which this display device is attached to a different storage medium, for example, satellite television and multi-channel decoders, and to the current information display device one Or different media of information and / or advertising are connected through the device and / or delivery devices, then the delivery device for a fixed time at predetermined time intervals, executed, for example, in a programmed multi-channel form, wherein the advertisement medium and other information carrier can be connected to An information display device at the same time, for example a creeping line on a television screen, wherein the advertisement medium is connected to a display device for current information through a dynamic information delivery device by repeatedly connecting the advertisement medium to the display device for a fixed time at predetermined time intervals, and the advertisement display device may Be placed in any places of public and personal use, for example in stadiums, bars, in the foyer, in transport, at home, and the carrier of this information can be placed on the same object or taken out of it, and the converter of the type of advertisement recording can be placed In any place between the medium and the display device, for example, can be removed from the advertisement medium and / or placed directly near the advertisement medium, for example, on one server with it, and / or placed near the display device, and the advertising delivery device From the carrier to the display device of the advertisement, can be performed in various devices, for example in the form of a wire (cable, fiber) system, and (or) a contactless system, for example, in the form of directional electromagnetic radiation, for example, satellite Internet, satellite television, and It is possible that the carrier of the basic information and the carrier of advertising are combined,
The advertisement carrier is made in the form of an optical storage medium, for example, a standard disk with laser recording. The advertisement carrier can be made in the form of a magnetic advertising medium, for example a standard magnetic hard disk, for example a computer and / or a standard removable magnetic medium, for example a removable magnetic Disk of a personal computer and / or other removable magnetic media of advertising, for example, in the form of a magnetic tape, for example, for a VCR, tape recorder, or dictaphone, wherein the advertising display device may consist of an advertising visualization device and / Or) alternately, for example, in the form of external and (or) internal and other advertising, for example, a personal computer monitor, a television set, and it can be placed on any mode of transport, for example, inside and / or outside it, for example, Roof of the car or its side surface, the display device of the advertising information can be made in the form of an advertising banner placed in public places, for example, in stadiums and squares, near a road, for example, on the side of the road, or directly above it, and on a display device, Advertising can be reproduced in the form of a static image, for example, text, and (or) a dynamic image, for example, in the form of a commercial. The device for displaying the advertising visual information is made in the form of one or several lasers, for example, with different or identical colors of the rays, the advertisement being displayed at a distance by a laser beam, for example, by scanning the laser beam (beams) in a dynamic, for example, above the frequency threshold View. As a carrier and / or an advertising display device, for example, any mail correspondence and printed products, for example, periodicals, books, forms, receipts, can be used, and any known means of delivering information, goods and services can serve as a delivery device. The carrier and / or an advertising delivery device can be a smell, for example, for advertising perfume products, for example, by applying it to a carrier of this and / or other information and / or a display device, for example, on a sales brochure dedicated to this product.

CLAIM

1. A device for providing information, then a device comprising an information carrier, an information converter, an information delivery device, and information display, characterized in that the device is used in its entirety and / or partially to provide advertising to the consumer.

2. The device according to claim 1 , characterized in that as an advertising display device, any surface, any objects and objects is used.

3. The device according to claim 1 , 2 , characterized in that the quality of the advertising display device is any surface of any objects and substances.

4. The device according to claim 1 , characterized in that the information carrier (s) and the advertisement carrier (s) (s) are spaced apart in space and / or time and connected to a common information display device.

5. The device according to claim 1 , 4 , characterized in that the advertisement carrier (s) and the information display device (a), for example of a different nature, are interconnected via a discrete advertising delivery device that couples the advertisement media to this display device to certain The time slots beyond which this display device (s) are connected (s) to another information carrier, for example, satellite television and a multi-channel decoder.

6. The device according to claim 1-5 , characterized in that, to the display device of current information, one or different information and / or advertisement media are connected through the delivery device for a fixed time at predetermined time intervals, for example, in a programmed multi-channel form.

7. The device of claim 1-6 , characterized in that both the advertisement carrier and the other information carrier are connected to the information display device simultaneously, for example, a scrolling line on the TV screen.

8. The device according to claim 1-7 , characterized in that the advertisement carrier (s) is connected to the current information display device through the dynamic information delivery device by re-short-term connection of the medium (s) to the display device (s) for a fixed time through predetermined Time intervals.

9. The device of claim 1-8 , characterized in that the advertisement display device can be located in any places of public and personal use, for example in stadiums, in bars, in the foyer, in transport and so on, and the carrier of this information can be placed At the same facility or taken out of its boundaries.

10. The device according to claim 1-9 , characterized in that the converter of the advertisement recording type can be located anywhere between the media and the display device of the advertisement, for example, it can be removed from the advertisement medium and (or) placed directly next to the advertisement medium, For example on one server with it, and (or) is placed near the display device of advertising.

11. The device according to claim 1-10 , characterized in that the device for delivering advertising from the carrier to the display device of the advertisement can be made by various devices, for example, in the form of a wire (cable, fiber) system, and (or) a contactless system , For example, in the form of directed electromagnetic radiation, for example, satellite Internet, satellite television.

12. The device according to claim 1-11 , characterized in that the main information carrier and the advertisement carrier are combined.

13. The device according to claim 1-12 , characterized in that the advertisement carrier is made in the form of an optical information carrier, for example, a standard laser-recorded disc.

14. The device according to claim 1-13 , characterized in that the advertisement carrier is made in the form of a magnetic advertising medium, for example a standard magnetic hard disk, for example a computer and / or a standard removable magnetic medium, for example a removable magnetic disk of a personal computer and (Or) other removable magnetic media of advertising, for example, in the form of a magnetic tape, for example, for a VCR, tape recorder, or dictaphone.

15. The device of claim 1-14 , wherein the advertisement display device is configured as a sound reproduction device.

16. The device of claim 1-15 , wherein the advertisement display device is an advertisement display device, for example, as an external and / or internal and other advertisement, for example, a personal computer monitor, a television.

17. The device of claim 1-16 , characterized in that the display device consists of an advertising visualization device and a device for reproducing sound advertisement simultaneously and (or) alternately.

18. The device of claim 17 , wherein the display advertising information display device is made in the form of one or more lasers, for example, with different or identical beam colors, the advertising being displayed at a distance by a laser beam, for example, by scanning a laser beam (Rays) in dynamics with a frequency higher than the frequency threshold of the speed of sight, for example, in the sky, for example, over a populated place, for example, over a city and (or) on other surfaces, for example, on walls of buildings with a laser beam, both in two-dimensional there and in bulk.

19. The device of claim 18 , characterized in that it is made in the form of an advertising banner placed in public places, for example, in stadiums and squares, near a road, for example, on the side of the road, or directly above it.

20. The device according to claim 19 , characterized in that the advertisement display device is located on any kind of transport, for example, inside it or (and) outside it, for example, on the roof of the car or its lateral surface.

21. The device according to claim 1-20 , characterized in that the advertisement is recorded on a recording medium and is reproduced on the display device in the form of a static image, for example, text, and / or a dynamic image, for example, as a commercial.

22. The device according to claim 21 , characterized in that any mail correspondence is used as a carrier and (or) an advertisement display device, and the device for its delivery is a classical postal service or (and) an electronic mail.

23. The device as claimed in claim 23 , wherein the advertisement delivery device can be any known means of delivering information, goods and services.

24. The device of claim 23 , wherein the media and / or display device is any printed product, for example, periodicals, books, forms, receipts, etc.

25. The device according to claim 14 , characterized in that the carrier and / or an advertisement delivery device can be a smell, for example, for advertising perfume products, for example, by applying it to a carrier of another and / or given information and / or device Display, for example, on a sales brochure dedicated to this product.

ESSAY

The invention relates to the improvement of information carriers and the expansion of functions and the degree of advertising information of information carriers.

The useful effect of using this useful model is to improve the carriers of advertising information, leading to an increase in their social utility and commercial benefits for accelerating the promotion of new goods and services to the consumer.

This beneficial effect is achieved by the fact that on a known information providing device containing an information carrier, an information converter, an information delivery device, and information display, it is used in its entirety and (or) partially for various purposes and / or for advertising purposes The device, and (or) the display devices of advertising, then the device for displaying advertising is used for any surface, any objects, objects and substances, and the medium and (or) media, then the information carrier and the carrier and / or carriers of advertising, Then the advertisement medium, are spatially and / or time-separated and connected to a common display device and / or to separate display devices, wherein the advertisement medium and the information display device, for example of a different nature, are interconnected via a discrete and ( Or discrete devices, then a discrete advertising delivery device connecting the advertisement medium to this display device at certain time intervals outside which the display device is connected to a different information carrier, for example, satellite television and multi-channel decoders, and the current information display device is one or Different media of information and (or) advertising are connected through the device and / or delivery devices, then the delivery device for a fixed time at predetermined time intervals, for example, in a programmed multi-channel form.

ATTENTION !

Explanations to the invention - are KNOW-HOW of the author and are provided
ON REQUEST on a commercial basis

print version
Author: Valery Dudyshev
PS The material is protected.
Date of publication 14.03.2005гг