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Infographics sammari

Инфографика-саммари

Infographics (from the Latin. Informatio - informing, explaining, presenting; and other Greek. - written, from - I am writing) is a graphic way of presenting information, data and knowledge, the purpose of which is to quickly and clearly present complex information. One of the forms of information design.

The range of its application is huge: geography, journalism, education, statistics, technical texts. Infographics can not only organize large amounts of information, but also more clearly show the ratio of objects and facts in time and space, as well as demonstrate trends.

Story

wiki In the USSR, infographics were widely used in the design of the pavilions of the Exhibition of Economic Achievements, where the Production Design Studio (POK VDNKh) was created, which included graduates of the art and design department of the Moscow State Art School of Art in memory of 1905 and MGHPA them. Stroganov.

One of the first in the newspaper began to use a combination of graphics and text publishers USA Today, who launched their project in 1982. For several years, the newspaper entered the top five most widely read publications in the country. One of the most noticeable and sought-after readers of USA Today innovations was detailed, well-traced pictures with explanatory comments — infographics. American readers quickly understood and accepted the advantages of this method of transmitting information - infographics conveyed the message faster than the text (one high-quality drawing replaced several pages of text) and in more detail than the standard illustration (thanks to the detail of the drawing and accurate abstract comments). Over time, it turned out that infographics is not only technology, not only business, but also art. At the same time, the degree of ownership of this art directly affects the profitability of the publishing business. That is why today such magazines as Esquire and New Yorker allocate 3-4 leading designers and one journalist, the author of the core idea, to create infographics.

One of the pioneers in creating interactive graphics is Don Wittekind, invited by the South Florida Sun-Sentinel newspaper. The Edge multimedia gallery, created in Sun-Sentinel using Adobe Director and later transferred to Macromedia Flash, has become a role model for many professionals. Interactive graphics adopted by other online media.

In Russia in 2011, the Infographics magazine appeared, the main feature of which was the lack of texts and the presentation of all information in the form of infographics.

Approaches

Infographics - visualization of data or ideas, the purpose of which is to convey complex information to the audience in a quick and understandable way. Means of infographics in addition to images may include graphs, charts, flowcharts, tables, maps, lists.

There are two opposing approaches to the design of infographics, diverging in matters of importance for infographics of aesthetics and jewelry. Behind one of them, research (eng. Explorative), originating in the age-old tradition of the design of scientific works, stands Edward Tafti, author of several fundamental works on information design. He advocates a minimalist character of infographics, in which everything essential for the transfer of information should be omitted, and the information itself should be conveyed as accurately as possible. The main goal of this approach is to strive to convey information to the target audience. This approach is justified in scientific work, data analysis, business analytics. Another approach, plot, narrative (eng. Narrative) is peculiar to Nigel Holmes, best known for his illustrations of the editorial columns in Time from 1978 to 1994, which he called interpretation graphics - “explanatory illustrations”. This approach is inherent in the desire to create attractive for the reader images, expressive design, illustrative. This is not just information, but also entertainment for the reader. The scope of this approach can be considered journalism, blogs, marketing and promotional materials. Thus, the research approach involves extracting the necessary information by the reader, while the narrative already contains a conclusion to which the reader should come.

Infographics can be used to create a misconception about statistics and manipulate public opinion. The use of infographics for these purposes is described in detail in the chapter “The One-Dimensional Picture” of the classic book by Darylle Huff “How to lie with the help of statistics”.

Special features

  • graphic objects associated with the information being presented or being a graphic expression of the directions of change of the data being presented,
  • useful information load
  • colorful presentation
  • intelligible and meaningful presentation of the topic.

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