This page has been robot translated, sorry for typos if any. Original content here.

Infographics-sammari

Инфографика-саммари

Infographics (from the Latin informatio - information, explanation, presentation, etc. - Greek - written, from - write) is a graphical way of presenting information, data and knowledge, the purpose of which is to quickly and accurately present complex information. One of the forms of information design.

The range of its application is huge: geography, journalism, education, statistics, technical texts. Infographics can not only organize large volumes of information, but also more clearly show the ratio of objects and facts in time and space, and also show trends.

History

wiki In the USSR, infographics were widely used in the design of the VDNKh pavilions, where the "Production and Design Enterprise" was created, including graduates of the artistic design department of the Moscow State Archive of Memory of 1905 and the Moscow State Fine Arts Museum. Stroganoff.

One of the first in the newspaper began to use a combination of graphics and text by the publishers of USA Today, who launched their project in 1982. For several years the newspaper was included in the top five most widely read editions of the country. One of the most notable and popular innovations of USA Today's readers are detailed, well-traced pictures with explanatory comments - infographics. American readers quickly understood and took advantage of this method of information transfer - infographics transmitted the message faster than the text (one qualitatively made drawing replaced several pages of text) and more in detail than the standard illustration (thanks to the detail of the picture and the exact abstract comments). Over time, it turned out that infographic is not only a technology, not only a business area, but also an art. At the same time, the degree of ownership of this art directly affects the profitability of the publishing business. That is why today such magazines as "Esquire" and "New Yorker" allocate for the creation of infographics 3-4 leading designers and one journalist - the author of the core idea.

One of the pioneers in the creation of interactive graphics can be considered Don Wittekind (Don Wittekind), invited by the newspaper South Florida Sun-Sentinel. The multimedia gallery The Edge, created in Sun-Sentinel using Adobe Director and later transferred to Macromedia Flash, has become a role model for many professionals. Interactive schedule was adopted by other online media.

In Russia in 2011 appeared the magazine "Infographics", the main feature of which was the lack of texts and the presentation of all information in the form of infographics.

Approaches

Infographics - visualization of data or ideas, the purpose of which is to deliver complex information to the audience in a quick and understandable manner. Means of infographics in addition to images can include graphs, diagrams, flow charts, tables, maps, lists.

There are two opposite approaches to the design of infographics, divergent in matters of importance for infographics of aesthetics and ornaments. Behind one of them, explorative, originating in age-old traditions of design of scientific works, stands Edward Tufti, the author of several basic works on information design. He advocates for the minimalist nature of infographics, in which everything that is insignificant for the transmission of information must be omitted, and the information itself must be conveyed as accurately as possible. The main goal of this approach is the desire to deliver information to the target audience. This approach is justified in scientific work, data analysis, business analytics. Another approach, narrative, narrative, is characteristic of Nigel Holmes, best known for his illustrations of the editorial columns in Time from 1978 to 1994, he called the explanation graphics - "explanatory illustrations." This approach is inherent in the desire to create attractive images for the reader, expressive design, illustrative. This is not just getting information, but entertainment for the reader. The sphere of application of this approach can be considered journalism, blogs, marketing and promotional materials. Thus, the research approach implies extracting the necessary information by the reader, while the narrative approach already contains the conclusion to which the reader must come.

Infographics can be used to create a false image of statistical data and the manipulation of public opinion. The use of infographics for these purposes is discussed in detail in the chapter "The One-Dimensional Picture" of the classic book by Darrell Huff "How to Lie with Statistics".

Features

  • Graphical objects associated with the information presented or being a graphical expression of the directions of change of the submitted data,
  • useful information load,
  • colorful presentation,
  • clear and meaningful presentation of the topic.

Clicking on the image will open the version for printing in a new window.

"Scrum: how to work half as much, doubling twice," Jeff Sutherland

Инфографика-саммари

"7 Skills for Highly Effective People," Stephen Covey

Инфографика-саммари

"Zero in Inbox: Proven e-mail management methods", C.J. Scott

Инфографика-саммари

"The Five Defects of the Team., Proverbs of Leadership," Patrick Lencioni

Инфографика-саммари

The book is among the "100 best business books of all time"

"The Perfect Sales Machine: 12 Proven Business Efficiency Strategies," Chet Holmes

Инфографика-саммари

"Digital Diet: How to Defeat Dependence on Gadgets and Technologies," Daniel Seeberg

Инфографика-саммари

"I see what you're thinking," Joe Navarro

Инфографика-саммари

"Transcend: Nine Steps on the Path to Eternal Life," Ray Kurzweil, Terry Grossman

Инфографика-саммари

"Food and the brain. What carbohydrates do with health, thinking and memory," David Perlmutter

Инфографика-саммари

"After three already late," Masaru Ibuka

Инфографика-саммари

27 simple but very important principles of child education in the best-seller

"Men from Mars, women from Venus", John Gray

Инфографика-саммари

"How to make friends and influence people," Dale Carnegie

Инфографика-саммари

"An easy way to quit smoking," Allen Carr

Инфографика-саммари

Clicking on the image will open the version for printing in a new window.