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How does the news feed on Facebook

Как работает лента новостей в Facebook

Facebook ( «Facebook») - the largest social network in the world. It was founded 4 February 2004 by Mark Zuckerberg and his roommates while studying at Harvard University - Eduardo Saverin, Dustin Moskovitz and Chris Hughes.

Initially, the site was named Thefacebook and was available only for students of Harvard University, and then opened the registration for other universities in Boston and then for students of any US educational institutions with an email address in the domain .edu. Since September 2006, the site is accessible to all Internet users aged 16 years with an email address.

Facebook is among the five most-visited websites in the world. In July 2016 Facebook audience of 1.71 billion users - those who came to the site at least once a month, or for a specified period of time has been fixed by a Like button and tracking cookie. Daily active audience in March amounted to 720 million people - many fixed tracking network Facebook on a daily basis. August 24, 2015 the number of users of social network Facebook for the first time amounted to one billion people. 1.03 billion people a month use the mobile Facebook app. Every day at social network users leave 6 billion "likes" and comments and publish 300 million photos. The site recorded 200 billion "friendships". Number of page views the site in October 2011 amounted to $ 1 trillion, the number of video views on the site in 2015 reached the mark of 8 billion per day. Through this site, Mark Zuckerberg at 23, became the youngest billionaire the world.

Tape algorithm is constantly changing news in Facebook, and few people understand how it works. People now and then complain that they have in the film is not that they are interested in, and brands are angry that the scope of their posts suddenly crumble. Today we unveil the veil of secrecy. By the 10 th anniversary of the Facebook-tape TechCrunch has prepared a detailed guide on how to work the tape and Facebook news as a "win" and its algorithm to make sure that your content has seen as many people as possible.

What it achieves Feed

In short, the purpose of Facebook - select the ten most relevant and involving stories of the thousands who come every day and show them to your tape first. These stories are ranked by descending - starting with the most important, for example, the wedding of your brother. Then comes a dozen posts that share your close friends, then the posts of brands to which you have subscribed, and at the very end - boring activities and events distant acquaintances and strangers at all.

Priority receive stories that you probably layknete, comment or share, click on that and honor - that is, that you are "involved". Even Facebook has online survey and focus groups is offline, which give them more insight about what people want to see in their stream.

Not surprisingly, that is Facebook is spending so much time and effort: the more people are involved in the content, the more time they spend online, the more ads they can show, the more money you earn the social network.

Natural selection

The more people and companies give birth to a page on Facebook, the more competition for the limited space in the news. Views do not grow as fast as the number of content.

This leads to a natural reduction in involvement in the content, so the percentage of your subscribers who have seen the post of everybody who could potentially see it decreases at times. The reason is not that Facebook wants to pump out of business more than paid placements - just need to skillfully compete for a place in the sun in the tape Facebook.

How to influence what you see

Как работает лента новостей в Facebook

So how is it that Facebook algorithm determines what appears in the film and in what order? He assigns each story personally assess the relevance of that is different for every user who sees it. Most relevant stories are displayed first. In assessing the relevance algorithm takes into account the thousands of different signals. But there are four main factors that decide when to show the history of a particular user.

Who posted

The more you interact with the author of the history of the recent past, the more interesting it for you news, Facebook said. By reacting to understand not only the Huskies, comments, posts, and if you slowed scrolling saw his post, went to his page, tag it in their posts or he Tegal you, etc. That's why you do not see posts from old friends who have not interacted for several years.

As other people have responded to the post

The more the reaction post has received from other users, the more likely Facebook will show it to you. Sometimes people and brands publish boring stories, which overlooked a couple of people - such positions immediately sink into oblivion. But if a large percentage of people who saw the post in the first place, layknuli, commented on or somehow reacted to it, Facebook will make a conclusion that it is something interesting, and show it to more people.

What type this post

If you are more likely to respond to a particular type of Content (photos, videos, status, link, event, job changes), Facebook will often show you the publication of this type. Different people like different types of posts. I like to read the article, you - watch the video. But if you never viewing video - Facebook will not show them to you.

When it was published

The fresh story, the sooner you will see it. And Facebook check when you last viewed the tape. If you check it every hour, Facebook will display the latest posts. If you have not entered a week, you will see all the most important events, for example, about the birth of a child in the publication of your best friend, even if she is already five days.

Как работает лента новостей в Facebook

All these factors have a strong influence on the formation of the feeds and the sequence in which it appears in the publication. Facebook also is studying how you interact with the tape and eventually notices that you are interested in and lures, how to change your behavior and why.

But there are several factors that affect the tape, though not as much as the above.

How many other people have published the same

If a dozen of your friends posted a link to the same article or video, Facebook believes that this is a very cool content and reports that "Vasilisa Vasilyeva and 11 other friends shared this ..." higher up in your stream.

News that Facebook creates

When Facebook launches a new product, for example, Live video or Slideshows, he needs to test it. The algorithm may initially show too much or too little blog about the new product, so long until it gets fidbek to determine the appropriate level of visibility.

How to insert advertising

Как работает лента новостей в Facebook

Facebook as advertising inserts in the news feed. It does not displace it from any organic publication, but simply squeezed between them, dropping one slot, all subsequent posts.

To determine which ads most relevant to you, Facebook uses an algorithm very similar. This limits the number of social network advertising, you can see, so trying to maximize the response to the ads that you still show. After all, if you click on it - social network earn money.

The more Facebook knows about you, the more valuable you will be advertising. If you fill in your profile as much as possible and will laykat and comment on the content brands that you like on Facebook ads will be more relevant and personalized, and will inform you about products, services, activities and applications that interest you.

How to monitor your news feed

Как работает лента новостей в Facebook

Facebook provides implicit and explicit opportunities supporting the newswire that you want it to be.

Implicit signals - it is your behavior in the film. If you laykaete stories of specific people, you will see more of their publications. If you ignore someone's post, you'll see fewer stories from these people and pages. It is therefore important to respond precisely to the content that you like, and not to Like to someone cajole, or pass, if you do not like a person who is zasheril.

More explicit Facebook offers tools for adjusting newsfeeds. Each post has a drop-down menu that allows you to:

  • hide the post from the tape and do not show such content;
  • rasfolovit author and do not show it to the posts;
  • postpone a story for later and show more content like;
  • disable notifications and do not receive them by this author.

There is also the option "Show in the first place." It lets you select people whose publications you want to see always and immediately. This feature can be useful if you want to be informed of your best friends, boss or mother.

List of changes in the algorithm of news feeds

Как работает лента новостей в Facebook

Facebook is constantly changing algorithm issuing posts in the news feed. Adapt it, so people can not cheat and hack principle. Learn to embrace the new content providers and adjust the flow of information. And so people do not suspect the company is that it is something they themselves nahimichila, has a blog in which Facebook will inform of any changes.

The most recent changes in the algorithm are:


The most recent changes in the algorithm are:

High-quality publication pages - Timely, relevant, which you will share and recommend, interesting, not memes, which are not pozhaluetes not hide, from a source that you trust, with the completed profile and a large base of subscribers.

More relevant ads - Less advertising, which hide other people.

High-quality news - More links to quality articles, smaller references to memes and photos, articles on a similar theme to those you have previously read.

More statuses from your friends - More text your friends' status, less - from the pages.

More stories on topics that interest you - The post page, where zategali another page may appear in the tape subscribers zategannoy page.

Clearing Spam - Fewer posts from pages that are persistently asking people laykat, comment and sherit their content. Less post that page previously shared less spam links with tricks in the wording or formatting, designed to attract more users.

Focus on stories that are eager to share - More stories from the third-party applications with the organic coverage and less artificially and automatically disseminated stories.

Showing the best videos - More videos that people watch and look longer, more videos for those who like to watch videos, and less for those who ignore it in the tape.

Fighting klikbaytom - Less than the links that do not explain the fact that in less links to sites where people spend little time, more links to sites where people spend a lot of time, more links to websites that discuss once visited, more posts with links to the header format and smaller - with reference to the description or inscribed on the photo or video (as often spread viruses - Ed.).

The advertising feedbacks - Facebook explores how and why people hide advertising, making more emphasis on those who do not often hides advertisements.

More timely stories - More stories that reflect the latest trends.

More control over what you see - When you hide someone's story, you can select further action in relation to the content of this person.

Less promotion - Less positions that convince people to buy something, set, go somewhere, or that copy someone's advertising content, previously unpublished.

Minimizing fraud - Less than the posts that users marked as fake or removed because they contain lies and falsification.

More content from friends - Publishing more friends instead of blog pages more posts for new members in the band that there is little content.

More stories that you spend more time - To which people look longer when the leaf strip.

"Priority" function - Allows you to select friends whose publications you want to see first.

Focus on how people hide posts - If the person often hides the posts in your stream, even those that laykal and commented on, the algorithm takes into account the less likely it is the formation of the belt.

Accounting operations with video - More videos that people are browsing with sound, set to full screen in high definition.

Optimization of the tape with a weak connection - Less video and more status, if you have a slow Internet.

reaction Accounting - More stories, similar to the ones for which you have responded.

Studies that help to avoid low-quality stories - Less viral stories that, according to research, people do not like.

Offline Feed - When someone did not have the Internet, Facebook revalue previously downloaded stories and display their icons instead of disconnection.

quality fidbek - More stories with surveys and qualitative research that most people appreciate and honor.

The coincidence of reactions and stories - Over time, Facebook hopes to show people more stories that match their reactions, that is, if people often react to something smiley "ha ha," they will see more funny stories.

Live video broadcast at the moment - They fall in the tape as soon as the author begins to stream.

Time spent on site - More links to articles that people read long on third-party sites.

Priority to family and friends before the page - More stories from you dear people, is less - from brands.

Klikbayt with fake or reference to the source, unbound - Unfair and deceptive maneuvers positions will be less likely to appear in your stream.

Promotion of a more informative stories - More good in the film.

News Feed Strategy

When are you going to publish something, ask yourself how interesting or amusing to others? Maybe you just brag or aggressively advertise your business?

Based on the foregoing, the best thing you can do to appear more frequently in the film of your subscribers - post interesting, relevant, unique stories that resonate with your audience. This content, which looks nice, funny or emotional, important news or something that may surprise / delight many people. Avoid self-promotion and anti-spam, content of dry or bayan, boring stories that very few people are interested.

Tape Facebook News Algorithm difficult, but the people he serves quite simple. We all want to be catered to us. Please others, and Facebook to share your story with the world.

Via ain.ua & facebook.com & wiki

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