The illusion of choice or infographics of corporations and their trademarks (brands)
Often you can hear or read such thoughts that corporations have seized power in the world, and presidents, prime ministers, judges and everyone else are just executing their will. Along with this, it is often expressed that consumption is imposed on modern society and it can solve something only at the level of choosing a machine model or brand of washing powder. How realistic the election of the president or deputies of the Rada is a topic for a separate discussion, but the freedom in choosing a brand of washing powder is greatly exaggerated. Why - you can see in the pictures below. There’s nothing to choose from ...
Freedom of choice is an illusion, because any choice occurs spontaneously and at the same time due to reasons. Most people, when confronted with the concept of spontaneity, perceive its essence as a kind of game form of activity. In fact, the spontaneity of the mind is manifested totally. That is, everything that a person senses occurs absolutely spontaneously, or, on a different side of the perception of this process, mechanically. Mechanism is the perception of spontaneity through the prism of its cause. And this reason makes spontaneity something fatal, inevitable. Therefore, many theories about the illusory nature of freedom of choice may not be openly pleasant. In this vein, it is worth focusing on spontaneity, without cause and effect. Enlightenment, which is described by spiritual teachings, is the realization of the total spontaneity (mechanics) of all processes of consciousness, and the liberation from the burden of “ability” to make choices.
When realizing the fact of the total spontaneity of the mind, a person is forced to encounter such a paradox as the illusory nature of any choice. Choice is the essence of human life, because his whole life is a “river” of continuous elections. Every moment is a doubt and a new choice, to which our attention is directed. The very essence of the choice seems to indicate that we have different variants of events, and they are always present as if in parallel. And the choice, in this vein, represents “freedom” in the development of the storyline of life. However, in reality, life remains linear and this freedom is illusory. We just watch this life like a movie. Participation in life, will and choice are also only part of what we observe. The will is simply there, as part of the movie. Will happens spontaneously, like everything else in this life.
The feeling of choice breeds, the feeling that you are doing something, participating in the process. However, in essence, experiencing oneself as an actor is a kind of river, consisting of hundreds of subconscious “micro-choices” for a certain short period of time (about a thousand per second). These micro-choices are not realized by the average man, therefore the activity of the mind is felt as something taken for granted: "it cannot be otherwise."
The choice, as the possibility of making one, or another decision, is an illusion because in essence, it is a spontaneous, chaotic consequence of the course of micro-choices that just happen. What we call the activity of the mind, and the life of a person, happens absolutely mechanically due to the spontaneous movement of subtle matter and energy.
How and where does the feeling of choice come from? The feeling of choice (as well as the feeling of “I”) seems very real, because there is “energy of consciousness” in it. The feeling of choice occurs because it does not "suit" what is at the moment "now", so choice is a "repulsion" of the present moment, its avoidance. Any choice is just a wave of rejection. Then comes the recession of the wave - between the two choices, the focus of consciousness returns to reality again, again the inability to accept it, and again a new moment of repulsion in the new choice. All this happens spontaneously.
Why is there a repulsion of reality at the moment felt as a choice? The repulsion of reality is the inability of consciousness to become aware of itself, to become aware of what is in the present. The inability to realize what is is dependent on the level of clarity. Thus, choice, as a repulsion of reality, is a simple lack of clarity. Reality (in the human manifestation) is aware of itself actively, undulating, but as if partially. Deeper continuous clear awareness can eliminate this feeling of “pushing away life . ” It will also eliminate the illusion of choice , as will display its components, such as: the inability of consciousness to become aware of itself and the wave of rejection, which consists of spontaneous particles.
Why is the inability to realize oneself manifested? Because consciousness is “mixed” with matter. Concentration and contemplation (meditation), as the main factors in the development of clarity, eliminate the illusion of choice and doubt, and allow you to truly accept the present moment.
People were asked from memory to draw logos of famous brands , and they could not cope.
The evolution of the logos of Apple, Google, Nokia, BMW, Audi and other well-known brands.