home Management Інформаційно-комунікаційний менеджмент у глоному суспільстві - Bebik V.M.

Інформаційно-комунікаційний менеджмент у глоному суспільстві - Bebik V.M.

Розділ 3. Моделі і технології соціальної комунікації

Teorija komunikatsії yak naukova substancia form is important in ґrunti of applied sciences, ordinators for practice. Here, miemo that vipadok, if the science populzhuyutsya not in the virtual uyavi Myslitel, and on the basis of theoretical analysis, that is the subjugation of subconsciousness, which is vobudbylyasya vobudbyvayutsya and zafikosovany on the verbal channel komunikatsii [47].

Svoeridnoyu protoplasmic of the scientific science of the communal basis - the model of technology of the communion .

3.1. Соціологічні моделі комунікації

Двоступенева модель комунікації

On the first stage, the single-stage model of the communal "dzherelo Information and Assistance" and the vvazhali, scho taka model adequately viddzerkalyuє komunikativnyi protsy s suspilstvі. ALE zhittya sіdchit, ьo dzherelo іnformatsії (newspaper, television, radio, zreshshyu just lyudina) is far from zavzhdi makut high authority in spizhivachіv informatsiії. Рівень довіри до редакційної статті або коментарю announcer телебачення чи радіо, written by the editorless інформаційної service the novelty, і knowingly we lower down to the citation of abo "alive" інтерв'ю authoritative, popular in susinstvі people.

Відтак комунікаційна model стає більш адекватною сутності процесів передачі інформації, якщо має вигляд "лідери громадської думки - mass-medіа - споживачі".

The model was scraped off by B. Berelson, P. Lazarsfeld, V. McFee, and Dishovshi Visnovka, the shodo priorytechnosti mozhosobistnosny komunikatsii over masovoy at the demands of perekonannya auditorii in singing speeches [77].

Alya і sered themselves lіderіv gromadskoї dumki, і sred mas-medіya є svoї lіderi gromadskoї dumki, scho perebuvayut vseredinі referovanoi grupi. Відтак цей lantsyuzhok mozhe buti podvizheny.

The author of the mav can be reconfigured to the time of the plan and organization of one-half of the company in Ukraine.

In the confederation of non-sovereigns, VNZ held a press conference in the Ukrainian News Agency (UNIAN) on the basis of the negative form of the negative Duma of the country's tax-financed system of loans and accreditation.

Zvichayno, scho present at the press conferences, journals were posted on the tiu sub-page by their own broadcasts of 1-7 dniv (telebachennya - early, tyzhnevi gazeti - piznishe). Al in two tizhni z'yavilasya friend hvilya publikatsyy vidannah, the representatives of some did not booze at the press conference conference. Cautiously, the stink was simply marshalled by the material from the UNIAN? Spotchatka і mi so thought. Ala analiz tekstіv poііdomnenen showing, scho materіali buly avtorskіі th not prіv'yana until the concrete date і pіїї (прес-конференції ректорів недержавних ВНЗ). Prote zmistovny analas showing, scho in tsikh publikatsiyah chitko prostevzhuvalasya "ideologicheskaya litiya" tsіeї pre-conference, scho svidchilo about the unpopularity of articles.

Відтак з'явився і висновок: journalism - author of the publication of "other hvil" creatively "pererobili" information from the public "Persoї hvilі" (тобто лідерів громадської думки). Z Urauvuvannami addition, but in the period of priyomnoi Campaign to VNZ, the topic of the bulletin is relevant for bugatoch readings, the newspaper "drugov hvil" virishili nadrukuvaty tsyu informatsiyu.

They also repaid pidtrimku in the side of the quiet vidan, for help and propaganda resources, such zovsim not rozrahovuvali.

Але існує ще one версія двоступеневої моделі комунікації.

Якщо версія "лідери громадської думки - mass-medіа - споживачі" characterize the transmissions to the vale, the verse

"Mas-media - lidery gromadskoi dumki - spizhivachi" on the first stage can be seen as a transmission of information, and on the other - a transfer to the vlivu.

Hocha, without interruption, everything is tedious, it's okay to navigate naybezbarvnishu, "nayob'ektivnishu" Information can be filed so that the WTO will carry otsinochnі sudzhennya, lying in the likeness of the author statti chi televiziynogo plot that censorship editorship editorial service novice.

Swipe to forgive the butt. At the press conference in the UNIAN, the author of the boule said the phrase: "The paradigm of navraznaniya pravoznavtsiv from the world's main VNZ is straightforward for the preparation of lawyers for the power structures." Yaksho mi hochemo poduduvati politseyusku power, it's obviously right. "But our meta-law is democratic , Social power, yak tse is written in the Constitution of Ukraine, we potrbno gotuvati takozh lawyers for the spheres of business, information law, intellectual property, the rights of the people tochno. І tse rashche zmozhut zbbiti sama nesoderzhannogo VNZ. "

Axis yak vidguknulisya mass-media on the qiu phrase.

Povіdomlennya newspaper "N":

"Rector of the IAPM V. Bebik, stating that in Ukraine there will be a half-yearly power!"

Povіdomnenya newspaper "M":

"The rector of the MAUP - nyibilshogo not restrained to the University of Ukraine V. Bebik vvazhaє, sho fahіvtsіv z komercitsnogo right vony pіdgotuyut" krasche, nizh derzhavnі інститути ".

Повідомлення газети "ф":

"V. Bebik, rector of a private private military research institute, vvazhaє, sho in Ukraine nato bagano prosecutor's office and a small number of lawyers, scho spetsializuyutsya on human rights."

Otzhe, skilki zhurnalistiv, stilki dumok, not zvazhayuchi on those, scho vsy chuli odne y te sam. Sprinjattya pochutogo iba pobachenogo, yak mozhna perekonatisja z navedenih prikliv, mozhe buti absolutely protnyzhnim.

Спіраль мовчання

The author of the model was the niece of E. Noel-Neumann [40]. Її гіпотеза полягає в том, що мас-медіа муть маніпулювати громадською думкою за рахунок наданя words to presenters меншості і замовчування думок більшості.

In the fundamentals of this hanging place, fear is bogged down in the menoshost. On pіdverdzhenzhenya svetyi ​​gipotezi won held so titles hall test, which is sensitive, but at the railroad station in the greater bazhanniam people say із сусідом, чиї політичні симпатії Близькі до правлячої на даний момент еліти.

Tsya spiral movchanie, vvazhae doslnitnitsya, clarify і phenomenon, in the picture 1940 р. In the United States P. Lazarsfeldom, if singing a group of viborg (3-4%) in the remainder of the Hvilina vote on vibors (pid tisk Gromadskoi dumas), after havnigogidnishe become the helper of the viborychih peregonov.

Before the speech, Tse "efekt orchestral wagon", yak yogo naming P. Lazarsfeld, znaishov svoe pіdtverdzhennya in the Ukrainian polichnichny practice. The philtosity of a polite vibor of such gigantic people can be combined with the phrase: "Candidate N can, ya nikraschy, ale the vlado all the president of the candidate (measure) M. Then navyishchu override the Vibor - all vzhe virisheno."

Too a mustache, yak in one of the advertising clips: "Navishchio payit bil'she, yakshcho mozhna pattyti menshe?"