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Marketing - Primak TS
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Marketing - Primak TS
ZAPITANNYA. ZAVDANNYA
1. Je Shcho zovnіshnіm seredovischem pіdpriєmstva? Nazvіt yogo skladovі.
2. Navedіt viznachennya macro that mіkroseredovischa fіrmi. Describe їh chinniki.
3. Viznachte chinniki macro i mіkroseredovischa fіrmi for guidance nizhche іnformatsієyu.
Medichne ob'єdnannya "Medea" (zareєstrovane in 1995 r.) Nadaє complex medichnih poslug Population: nevіdkladnu Relief, advisory dіagnostichnі that lіkuvalnі Hotel. Ob'єdnannya tіsno spіvpratsyuє Zi INSURANCE kompanіyami "Ostra-Kyiv", "Skіf", "San-Life." Dіtyam at obslugovuvannі nadaєtsya znizhka in oplatі 20%. For zruchnostі spozhivacham proponuєtsya Discount kartka, koristuvannya yakoyu peredbachaє znizhku in oplatі 10%.
4. Shcho Takeo marketingovі doslіdzhennya, SSMSC Etap їh zdіysnennya?
5. chomu polyagaє sutnіst printsipіv marketing doslіdzhen?
6. Nazvіt tsіlі marketing doslіdzhen.
7. Describe Vidi marketingovoї Informácie. Viznachte perevagi that nedolіki s skin them.
8. SSMSC eg doslіdzhennya Rinku vіdomі you?
9. SSMSC іsnuyut methodological zbirannya pervinnoї Informácie? Koli dotsіlno zastosovuvati that chi Inshyj method?
10. Perelіchіt methodological zbirannya vtorinnoї Informácie.
11. For danimi Table. 3.7 opratsyuyte Pervin іnformatsіyu rіznimi ways.
12. Shcho Takeo rinkovy popit? Coley in yakih i odinitsyah vіn vimіryuєtsya?
13. Describe ponyattya "mіstkіst market analysis" is the "marketing chutlivіst popitu". Proanalіzuyte zalezhnіst rinkovogo popitu od vitrat marketing for danimi Table. 3.8.
14. Viznachte i proanalіzuyte chastku on market analysis tovarіv dvoh fіrm for danimi induced in the Table. 3.9.
15. Poyasnіt sutnіst metodіv otsіnki zagalnoї that teritorіalnoї mіstkostі market analysis.
16. Nazvіt vіdmіnnіst mіzh vertical horizontal i Rink. Yakimi methods naykrasche rozrahovuvati mіstkіst market analysis? Vіdpovіd obґruntuyte.
17. In chomu polyagaє sutnіst method ekspertnih otsіnok?
18. FIRMA "the Houston Elestronics" neschodavno zaproponuvala novі komplektuyuchі virobi, spodіvayuchis at great personal popit Sered virobnikіv komp'yuterіv. FIRMA Hoca zdіysniti marketingovі doslіdzhennya for dwellers viznachiti warehouse kupіvelnih tsentrіv potentsіynih spozhivachіv product. SSMSC marketingovі doslіdzhennya guilty zdіysniti tsya FIRMA?
19. Vіdomі takі vihіdnі danі: from 2002 r. obsyag produktsії sale CJSC "Balance" Q1 = 1850 tis. UAH. In the market analysis kislomolochnoї promislovostі per hour Tsei samy obsyag sale produktsії competitors Qk = 10585 tis. UAH (obsyag selling one s naybіlshih konkurentіv Q2 = 1589 tis. UAH). Marketing services CJSC "Balance" z'yasuvala mozhlivostі zbіlshennya mіstkostі market analysis in 2003 p. to Q = 13561 tis. UAH.
table 3.7
| Vіk vіdvіduvachіv, rokіv | Cholovіki% |
Zhіnki% |
at once |
15-17 |
2 |
2 |
4 |
18-24 |
16 |
23 |
39 |
25-34 |
21 |
10 |
31 |
35-44 |
eleven |
5 |
16 |
45-54 |
4 |
3 |
7 |
55-69 |
2 |
1 |
3 |
at once |
56 |
44 |
100 |
Primіtka. Vistavku vіdvіdalo 620 osіb.
table 3.8
| Year | Rinkovy popit beer "Obolon" in Kiєvі that oblastі, yew. UAH. |
Chastka in zagalnomu obsyazі vitrat% |
|
advertising |
on pablіk relations |
||
2001 |
5964 |
18 |
0.8 |
2002 |
7340 |
25 |
4 |
2003 |
8430 |
31 |
eleven |
table 3.9
| FIRMA-virobnik | Serednі vitrati marketing, yew. UAH. |
Efektivnіst vitrachenih koshtіv marketing,% |
Elastichnіst marketingovoї dіyalnostі |
ATP-4 |
6 |
95 |
0.7 |
ATP-2 |
3 |
89 |
0.7 |
Viznachte: chastku Rinku kislomolochnoї produktsії ZAT "Balance" in 2002 p .; vіdnosnu chastku Rinku ZAT "Balance" schodo naybіlshogo competitor in 2002 p .; naskіlki vikoristano potentsіal produktіv of fermented milk. 20. Konditerska Lviv factory "Svitoch" planuє viyti s by a new Marco karamelі in Pevnyi geografіchnomu regіonі. Viznachte mіstkіst market analysis for the product in tsomu geografіchnomu regіonі for guidance nizhche danimi. Chiselnіst population in regіonі n = 28,700 osіb; serednomіsyachny dohіd per capita
D = 159 UAH; Pete koshtіv Wagga, scho їh vitrachayut otrimanogo s income on harchuvannya, K1 = 32%; Pete Wagga koshtіv, SSMSC vitrachayut on konditerskі virobi, K2 = 5% zagalnih vitrat on harchuvannya; Pete Wagga koshtіv, SSMSC vitrachayut on tsukerki, R3 = 47% vitrat on konditerskі virobi; Pete Wagga koshtіv, SSMSC vitrachayut on karamelnі tsukerki, R4 = 25% zagalnih vitrat on tsukerki.
21. Viznachte, chi dotsіlno zbіlshuvati obsyag sale tovarіv on Pevnyi segmentі market analysis; chastku market analysis, scho її zahopilo pіdpriєmstvo in zvіtnomu rotsі; chastku market analysis, yak vono planuє zahopiti rotsі in the following; factuality otrimany carrying Prybutok P1 that ochіkuvany Prybutok in the following rotsі P2.
Vihіdnі danі for rozrahunku: mіstkіst segment Q = 193 tis. UAH; factuality obsyag zbutu tovarіv in zvіtnomu rotsі Q1 = 47,05 yew. UAH; zaplanovany obsyag zbutu in the following rotsі Q2 = 52,96 yew. UAH; Cena sale odinitsі product in zvіtnomu that the following Rokach odnakova i becoming C = 9.7 UAH; sobіvartіst virobnitstva i odinitsі sale of goods (not vrahovuyuchi vitrat marketing) in the following minutes zvіtnomu Rokach not zmіnyuєtsya i becoming C = 6.3 UAH; for dosyagnennya zaplanovanogo obsyagu zbutu in the following rotsі marketing neobhіdno vitratiti B2 = 12 tis. UAH, at Demba zvіtnomu rotsі on vitracheno B1 = 7 yew. UAH.
22. Nazvіt tipi competitive situatsіy that strategії otrimannya competitive perevag fіrmi.
23. Viznachte osnovnі Sealy konkurentsії. Obґruntuyte neobhіdnіst protistoyannya їm.
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