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Marketing - Primak TS

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4.2. Marketing kontseptsіya product

Goods - zasіb zadovolennya pevnoї require tobto all those scho Mauger zadovolniti nestatki abo needful i proponuєtsya on rinok s metoyu privernennya uwagi, pridbannya, vikoristannya.

Zdebіlshogo Flea podіlyayut on the group for such kriterіyami:

• scope vikoristannya (goods spozhivchogo popitu, abo spozhivchі goods, that Flea Promyslova priznachennya);

• trivalіst vikoristannya (goods korotkochasnogo vikoristannya i Flea trivalogo vikoristannya);

• materіalnіst (goods that Hotel).

Goods Mauger Buti yak materіalny so i nematerіalny (Hotel). Goods, yaky on the market analysis i zadovolnyaє require 100% nazivaєtsya іdealnim. Tsіlkom natural, scho product іdealnogo not іsnuє, oskіlki require spozhivachіv postіyno zmіnyuyutsya. On rozrobku i virobnitstvo product potrіbny hour. Tom at the time vihodu on rinok goods zadovolnyatime require 100%. Vіn Mauger deprivation maximum nablizhatisya to іdealnogo.

Cutaneous goods zavzhdi pov'yazany s іnshimi products. Ієrarhіyu that klasifіkatsіyu іsnuyuchih on Suchasnyj Rinku tovarіv imposed in the Table. 4.1 i 4.1 on skhemі.

table 4.1

Ієrarhіya tovarіv

Sіm'ya need: The base will require very hard based іsnuvannya sіm'ї tovarіv (require in Helsinki Human їzhі)

Sіm'ya tovarіv:

usі class tovarіv, spromozhnih іz priynyatnoyu efektivnіstyu zadovolniti basic needful (i zaoschadzhennya Prybutok spozhivacha)

Klas tovarіv:

grupa tovarіv in furrows sіm'ї scho toil funktsіonalnі vzaєmozv'yazki (tehnіchne zabezpechennya)

Trademark assortment:

grupa vzaєmozalezhnih tovarіv scho vikonuyut analogіchnі funktsії (konditerskі virobi)

tovarіv type:

grupa tovarіv in the furrows of commodity assortment, scho Yea odnієyu 3 kіlkoh mozhlivih product forms (shokoladnі tsukerki)

Trademarks: Hosting Project, scho asotsіyuєtsya s one abo bіlshe goods Pevnyi s commodity assortment (FIRMA "Svitoch")

Mercantile odinitsya: viokremlena tsіlіsnіst scho harakterizuєtsya rozmіrom, tsіnoyu, zovnіshnіm viglyadom th іnshimi attributes (tsukerki "Svyatkovі")

Explanation wide vzhitku - goods priznachenі for Vlasnyi spozhivannya, not podalshoї pererobki. Before them nalezhat Flea povsyakdennogo popitu, tobto Ti, scho zhittєvo neobhіdnі Schodnya. Zdebіlshogo tse osnovnі Flea postіynogo popitu, tobto pershoї neobhіdnostі (hlіb, milk, m'yaso, Vegetables).

Flea іmpulsivnoї kupіvlі Lyudin kupuє pid vplivom yakogos іmpulsu not zaplanovano (shokoladnі bars, newspapers, chasopisi). Zdebіlshogo stink prodayutsya on zupinkah Gromadska transport nearby vuzlіv zv'yazku i toil yaskravu packaging.

PRODUCT FOR ekstrenih vipadkіv potrіbnі one-time fee at the time of yakiys Pevnyi (polіetilenovі packets Parasolka tablets brain bolyu od).

Flea poperednogo Vibor - Ti on pridbannya yakih pokupets Pevnyi zbirav groshі hour commute fіrmu-virobnika, the brand is the product modifіkatsіyu (Mebli, odyag, pobutova tehnіka).

Perche nіzh kupuvati Flea Especially popitu, spozhivach not deprivation zbiraє Pevnyi bag of pennies and minutes poperedno virіshuє, goods yakoї brand i yakoї fіrmi Yomou potrіbny (іdetsya zdebіlshogo about kolektsіone-

Klasifіkatsіya tovarіv

rіv, SSMSC hochut pridbati, napriklad, avtomobіl GAZ-001, Rembrandt paintings, coins Key infrastructure in 1905 p.).

Flea the passive popitu - tse zdebіlshogo news, popit to SSMSC not sformuvavsya slit.

For trivalіstyu vikoristannya Flea podіlyayutsya for goods trivalogo koristuvannya, SSMSC not mozhna vikoristati at a time (Mebli, pobutova tehnіka, avtomobіlі), i korotkochasnogo koristuvannya (zdebіlshogo produkti harchuvannya).

Spozhivchі Hotel - Hotel, SSMSC nadayutsya spozhivacham. Osobistі Hotel peredbachayut bezposerednє spіlkuvannya mіzh people at nadannі poslug (konsultatsії therapist, lawyer, Hotel tutor that іn.). Nadannya poslug s orenduvannyam tovarіv pov'yazane vikoristannyam s whether yakih zasobіv virobnitstva (Hotel perukarya, Gromadska harchuvannya, hіmchistka, turistichnі Hotel). Hotel, spryamovanі on vlasnіst spozhivacha, peredbachayut robot s NKVD Mein spozhivachіv (Orenda Zhitlo that sales avtomobіlіv, odyagu repair oselі toscho).

Flea Promyslova priznachennya - goods SSMSC zakupovuyut yuridichnі individual s metoyu nalagodzhennya virobnitstva processes. Before them nalezhat osnovnі - sirovina th materіali scho vikoristovuyutsya bezposeredno in virobnitstvі produktsії (pal, detalі, blank hіmіkati that іn.); dopomіzhnі - sirovina th materіali scho bezposeredno not have vikoristovuyutsya virobnitstvі produktsії (detalі to ustatkuvannya, mastilnі materіali that іn.); kapіtalne Main - osnovnі virobnichі Fund (budіvlі, ustatkuvannya, іnstrumenti that іn.).

Promislovі Services:

• virobnichі (s Hotel tehnіchnogo obslugovuvannya that repair obladnannya, іnzhinіring, lіzing);

• rozpodіlchі (komertsіynі, transportnі);

• profesіynі (fіnansovі, іnformatsіynі, konsaltingovі, bankіvskі, reklamnі, strahuvannya);

• gromadskі (Hotel osvіtnі, pereatestatsії s).

The basic Vigoda Hotel Chi - tse nitty gritty product, Navkolo yakoї virobniki toil stvoriti Dvi Sistemi Zahist od konkurentіv. Chim doskonalіshy goods pokuptsya s Look, Tim silnіshі pozitsії fіrmi on market analysis. When tsomu just past about three rіvnі product, ABO factors for yakimi spozhivach otsіnyuє product obirayuchi yogo podіbnih Sered, i SSMSC toil Buti peredbachenі fіrmoyu:

• goods zgіdno іz the brainchild;

• goods in real vikonannі;

• pіdsilennyam s goods.

Fallow od rinkovoї situatsії that nayavnostі konkurentnoї produktsії goods can proponuvati at the market on one s Tsikh rіvnіv before Well rozrobnik Got planuvati OAO All rіvnі odnochasno (Scheme 4.2).

Offers product Rіvnі

Diagram 4.2. Offers product Rіvnі


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