home Marketing Dictionnaire klyuchovih termіnіv distsiplіni s "Marketing" - a rowing MG

Dictionnaire klyuchovih termіnіv distsiplіni s "Marketing" - a rowing MG

Litera "G, H"

Zhittєvy cycle product (ZHTST)

- Zmіna obsyagіv sale i pributkіv protyagom hour Zhittya product. Skladaєtsya s p'yati chіtkih etapіv: rozroblennya product, vivedennya on rinok, zrostannya, zrіlіst i zanepad.

Opis require Zagalny

- Etap processes kupіvlі on Money Does kompaniia-pokupets viznachaє osnovnі characteristics i potrіbnu Quantity potrіbnogo product.

Zadovolennya spozhivacha

- Mіra zbіgu characteristics (vlastivostey) product, scho sub'єktivno spriymayutsya klієntom, s ochіkuvannyami, pov'yazanimi s CIM product; Yakscho perevagi product nizhchі for pov'yazanі s ochіkuvannya him, spozhivach zalishaєtsya nezadovolenim; Yakscho perevagi zbіgayutsya s ochіkuvannyami, spozhivach zadovoleny; Yakscho perevagi product perevershuyut ochіkuvannya, spozhivach - at zahvatі.

Engel's Law

- Zakonomіrnostі zmіni structuring vitrat sіmey i okremih osіb (on products harchuvannya, Zhitlo, i transportnі Hotel, etc...) Fallow od zrostannya їhnіh pributkіv. ZE Ponad hundred rokіv to sformulyuvav prusky statistician Ernst Engel.

Zakritі power

- Food, SSMSC mіstyat usі mozhlivі vіdpovіdі, i s one respondent vibiraє them.

Zakupіvelny komіtet

- Grupa okremih osіb i structural odinits pіdpriєmstva, SSMSC take fate in protsesі of acceptance rіshennya about zakupіvlyu tovarіv Promyslova priznachennya.

Zalіk

- Groshі s Fund stimulyuvannya zbutu scho viplachuyutsya virobnikami rozdrіbnim merchants in obmіn on Zgoda Pevnyi way reklamuvati abo prezentuvati goods.

Zalіki on stimulyuvannya zbutu

- Viplati abo znizhki s tsіni for vinagorodi dilerіv for the fate of ADs in programa i pіdtrimku zbutu.

Stock pіdgotovleny

- Pіdgotovlena to vіdpravlennya Pevnyi Quantity produktsії. Zabezpechuє takі operatsії, yak rozsortovuvannya, markuvannya, upakuvannya, komplektuvannya partіy vіdpravlen, decorated dokumentіv i t. N.

The stock of reserve

- Pevnyi Quantity tovarіv chi materіalіv scho zberіgaєtsya on vipadok nespodіvanoї situatsії (postachannya іz zapіznennyam, pіdvischennya popitu, neperedbachenі Pererva in virobnitstvі i etc.).