home Marketing Слоник ключових термінів з дисципліни «Маркетинг» - Grebnov M.G.

Слоник ключових термінів з дисципліни «Маркетинг» - Grebnov M.G.

Marketing Conversions

- marketing for the minds of the negative popita on the goods I will serve, if there are more opportunities for finding the segments of the potential rink of the products of the chi goods to the customer і for zapobіgannia їхній появі на ринку навіть готові прети вити витити. Sutnist M. k. Zvoditsya before vyayvlennya reasons for negative popit, rozoblennya zahodіv z neutralizatsii cich reasons, and potim formvannya і rozvitku popita na vidpovіdnі com (sobi).

Mass Media Marketing

- marketing diyalnist, povetsyana z masovim vibrobitvtvom, поширенням і stimuljuvannjam zbutu that same goods for all purchases.

Marketing of the international

- marketing of goods and services for the margins of the territory, the organization of the plant is organized.

Marketing on the Rivne Nynch

- Formulation of the company of goods and services, the bolshoyu mіroyu pristosovanyh up to specifіchnih consumption of one-to-one piecedings of rink, scho often characterized by a lesser rink of competitiveness.

Marketing of science and technology

- Specific sale and purchase of the result of scientific and technical dіyalnostі, patentів і ліцензій, що змінює the nature of marketing robotics, yaka is engaged in the preparation of patent and patent materials for sale, із zavdannami вивчення прямків НТП, patent law відповідних країн і т. Д. Д.

Marketing of Non-specific Titles

- zvernennya fіrmі з тією by itself пропозицією до всього ринку виідразу на противагу зосередженню зусиль на один ринковом сегментиі. In the course of a business, oriventuyutsya on peresichnogo spizhivacha і zmenshu vitrati on marketingu diyalnist. M. n. Do not give a lot of opportunities to hunt.

Marketing of one-step projects

- Directly ukladannya ugodi kupіvlі-sale for the phone, for the importation of the Vicaristan coupon, chi poshtoyu. For such a positive attitude to the trade proposition є act of purchase.

Marketing Passive

- established low prices and unimportant marketing costs. The strategy is justified, it is necessary to lie down in the main for the tsenny, for the unfamiliar rivalry, the great land market and the good buy the goods, which will transfer to this commodity.

Marketing pidtrymuvalny

- Marketing dіyalnіst u razіnogo (povnotsinnogo) popita. M. n. Need to zberezhennia dostatnyogo rivnya popita in poysyakdenniy diyalnosti, and takozh postinoyї respect to quiet chinnikiv, scho mozut zmіniti popit. With the tsvomu zvazhuyutsya tactical zavdannya, povyazyany with the correct polityko tsin, camp zbutu, obsluzhovuvannya spozhivacha tochno.

Marketing of samples

- Analyz narushchuvannya rinkyv, if the subordinated Maybutny zbut otsinyuetsya on the basis of a short-line, geographically obsozhenogo sale of the new chi goods, the service. With the help of the company, zazvichay prezentuє їх on one abo kilkil rinkah stretching a short periodu hour.

Marketing of promises

- vzaimodіya fіrmі z organizatsіy-spizhivachami, sho otrimyut comrades and services for a distant vibrobitvtva, vichoristan within the framework of organisation chi resale to other spizivacham.

Marketing protyped

- Marketing for the minds of non-racial popita, yaku potribno to bring to zero. On vidminu vіd demarketingu, sprimovanogo zmenshennia nadmirnogo popita, M. p. Moe zupiniti spanozhivnya danyogo to goods (oblegi) tsilkom, bogo superechat sinteresam suspilstva (napriklad narcotics). M. p. S.postya pripinennu vipusku goods, yogo viluchennyu, carried out the campaign, spinnovanoї proti danyogo goods.

Marketing of direct investments

- Vivchennya minds zarubіzhnoї іnvestitsіynoї dіyalnostі, bіlsh gliboky i vsebіchny analіz mozhlivostey new robots pіdpriєmstva i yogo zbutovoї aktivnostі and takozh spetsifіki organіzatsії sale on market analysis zovnіshnomu s pіdpriєmstva scho virazhaє Interests materinskoї kompanії, Ale Kraina funktsіonuє of laws, de vono roztashovano.