home Political economy Basics of ekonomіchnoї teorії: polіtekonomіchny aspect

Basics of ekonomіchnoї teorії: polіtekonomіchny aspect

§ 2. Form іndivіdualnogo vіdtvorennya pіdpriєmstva in rinkovіy ekonomіtsі. The role of marketing

Form іndivіdualnogo vіdtvorennya pіdpriєmstva Je vіdtvoren-nya yogo mainly virobnichih fondіv, tobto main kapіtalu in viglyadі zasobіv pratsі - budіvel, cars, ustatkuvannya, ACS toscho. Іndivіdualne vіdtvorennya pіdpriєmstva in the minds rinkovoї Ekon-mіki zabezpechuєtsya for rakhunok: zberezhennya avansovanih koshtіv (Just vіdtvorennya); chastki pributku, otrimanogo vnaslіdok VJ robnitstva i realіzatsії product (rozshirene vіdtvorennya).

Dosvіd zasvіdchuє scho іndivіdualne vіdtvorennya of companies (i yak suspіlne vіdtvorennya) Mauger Buti poznachene perіodami digit zrostannya upovіlnennya virobnitstva chi, chi stagnation navіt depresії.

Tsі Oscillations nazivayutsya kon'yunkturnimi. Oscillations toil pevnі tsiklіchnі repetition, in addition їh ekonomіchnіy nautsі poznachayut slit yak kon'yunkturnі cycle.

Ruh іndivіdualnogo vіdtvorennya pіdpriєmstva od avansuvannya to avansuvannya harakterizuєtsya circuit mainly virob-nichih fondіv, about scho yshlosya in breather. 16 i 19.

In rinkovih vіdnosinah pіdpriєmstvo Square od mind orga-nіzatsіynoї structure, shape vlasnostі that gospodaryuvannya toscho musit avansuvati Costa on Vlasnyi vіdtvorennya. Vkladayuchi pevnі in Costa virobnitstvo on the main kapіtal, vono place for Meta Povernennya їh through Pevnyi hour (5-7 rokіv toscho) mіnіmum yak, i s growth, yak maximum.

Avansovanі in osnovnі virobnichі Fondi Costa yak-parts warehouses on vartostі product, yaky viroblyayut, ruhayutsya in viglyadі amortization-zatsіynih vіdrahuvan, zoseredzhuyutsya in amortizatsіynomu fondі to Povny Povernennya, znovu avansuyutsya in Novi cycle іndivіdu-Hoc virobnitstva, zabezpechuyuchi yogo zberezhennya. Іndivіdualne vіdtvorennya rozshiryuєtsya for rakhunok vikoristannya Chastain at-Butko. Ruh usіh virobnichih fondіv (mostly - zasobіv pratsі that werewolf - predmetіv її) suprovodzhuєtsya їhnіm znoshennyam, vi-i koristannyam zamіschennyam in vartіsnіy that naturalnіy forms. Water-hour oskіlki to vartostі vigotovlenogo products include vartіst not tіlki vikoristanih virobnichih fondіv and second naymanoї robochoї Sealy pіdpriєmstva then realіzatsіya yogo Got produktsії not tіlki in Back Costa, avansovanі virobnichі on funds, and the second stvoriti fund zarobіtnoї pay pratsіvnikіv.

Zavershuєtsya virobnicha dіyalnіst pіdpriєmstva marketing and howl funktsієyu, oskіlki zadovolennya potreb spozhivacha - head-ny i єdiny sposіb dosyagnennya pributku.

For dovga іstorіyu Svoge іsnuvannya zahіdna Ekonomichna science roses-robila bagato kontseptsіy rinkovoї dіyalnostі pіdpriєmstva: udos-konalennya virobnitstva (kіnets cob XIX- XX century.); udoskona-lennya product that іntensifіkatsіya komertsіynih zusil, SSMSC pereduyut marketing, i Vlasnyi Marketing (50-i Rocky XX century.); sotsіalno-Ekon-mіchnogo Marketing (70-i Rocky XX century.).

Marketing pіdpriєmstva formuєtsya zavdyaki vzaєmodії Rink vortices elementіv regulyuvannya virobnichogo processes. Before yogo warehouse Inbox: kontseptsіya, strategіya, i plan programa marketing pіdpri-єmnitstvo, vibіr Rinku i yogo segmentіv, structure, organіzatsіya mar-keting, marketing control. Quantity Tsikh elementіv Mauger zbіlshuvatis chi zmenshuvatis fallow od obsyagu rinkovoї dіyal-nostі pіdpriєmstva.

Kontseptsіya Marketing - tse orієntovana on spozhivacha pіdpri-єmnitska doctrine zavdyaki yakіy zadovolnyaєtsya spozhivchy popit

in furrows Pevnyi market analysis. Je Won the basis bіznesu pіdpriєmstva and takozh planned kerіvnitstva virobnichim processes, daє zmogu UZGO-Diti, zbalansuvati mozhlivostі virobnitstva mozhlivostyami s imple-lіzatsії tovarіv i zadovolennya popitu spozhivachіv. Tsya kontseptsіya Dhu movlyuє vibіr Sistemi upravlіnnya pіdpriєmstvom that formuvannya op-structuring ganіzatsіynoї virobnitstva.

Strategіya Marketing - tse prognozuvannya dovgostrokovoї rin-kovoї dіyalnostі pіdpriєmstva vіdpovіdno to Change log popitu spozhiva-chіv on pevnі goods. Vaughn peredbachaє zdіysnennya marketing pіdrozdіlami pіdpriєmstva such funktsіy, yak vivchennya spozhivacha that Rinku zbutu tovarіv, strategіchne planuvannya, planuvannya brand-Ting, viroblennya tactics vikonannya planіv, marketing con-Troll.

Strategіchne planuvannya peredbachaє zbalansuvannya tsіley pіdpri-єmstva that potentsіynih mozhlivostey dosyagnennya їh. Vono spiraєt subsequent to chіtke formulyuvannya prog pіdpriєmstva, viznachennya to-pomіzhnih zavdan, planіv rozvitku i strategіyu zrostannya.

Uzagalnennya dosvіdu marketingovoї dіyalnostі fіrm in kraїnah rozvinenoї rinkovoї Economy svіdchit about those scho strategіchne planuvannya zabezpechuє dosyagnennya cutaneous pіdrozdіlom svoєї methylene, yak vihodit іz zagalnih zavdan kompanії, stimulyuє coordination-tsіyu zusil rіznih funktsіonalnih napryamіv.

Marketing Plan - tse tactics rinkovoї dіyalnostі. Pіdpriєm-tion rozroblyayut dovgostrokovі (od 5 to 15 rokіv) serednostro-kovі (od 2 to 5) i korotkostrokovі (One Year) Plan. In praktitsі kombіnuyutsya stench.

On vіdmіnu od policy planuvannya Marketing Plan jav-lyayut him gnuchku Act reasonably programa i rozroblyayutsya schonaymenshe in troh varіantah: mіnіmalnomu, optimum, maximum.

Marketing Plan pіdpriєmstva-tovarovirobnika mіstit takі rozdіli: Control pokaznikіv schodo potreb pіdpriєmstva; in tochnoї situatsії on market analysis, on the encampments nomu pіdpriєmstva, danih schodo konkurentіv toscho; Act reasonably tactful on market analysis, mehanіzmu osvoєnnya novih segmentіv market analysis; pіdpriєmstva budget; order control over vikonannyam plan.

Nevіd'єmnoyu risoyu marketingovoї dіyalnostі pіdpriєmstva in rinkovіy ekonomіtsі Je pіdpriєmnitstvo.

Pіdpriєmnitska dіyalnіst gruntuєtsya of companies on the following principles: vіlny vibіr її vidіv; zaluchennya on dobrovіlnih WANA-dah lane that koshtіv Yurydychna osіb i gromadyan and takozh materіal-but-tehnіchnih, fіnansovih, labor, natural that іnshih vidіv re-sursіv, vikoristannya yakih not zaboroneno abo not obmezheno lawful davstvom; samostіynі formuvannya prog dіyalnostі that vibіr in stachalnikіv i spozhivachіv viroblyuvanoї produktsії; vstanovlennya tsіn vіdpovіdno to zakonodavstva; vіlne Naiman pratsіvnikіv; vіlne rozporyadzhennya pributkom, yaky zalishaєtsya pіslya Adding pla-tezhіv established by zakonodavstvom; samostіyne zdіysnennya pid-priєmtsem - Yurydychna owes a special debt zovnіshnoekonom іchnoї dіyalnostі;

vikoristannya whether Yakima pіdpriєmtsem nalezhnoї Yomou Chastain all-lyutnoї viruchki on svіy rozsud.

Pіdpriєmnitstvo - tse naslіdok i, i Umov samostіynoї Ruler-koї dіyalnostі tovarovirobnika, uspіshnoї marketingovoї dіyalnostі. In the minds rinkovoї Economy vono daє zmogu pіdpriєmstvu zabez-pechiti currently dostatnoyu kіlkіstyu resursіv for virіshennya zavdan іndivіdualnogo vіdtvorennya, ekonomіchnogo i sotsіalnogo rozvitku toscho.