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Strahuvannya - Osadets SS

TEST 5. Marketing at strahuvannі

TEST 5A. Ponyattya, the value of i in the product marketing strahuvannі

1. Marketing in strahuvannі tse method:

a) vivchennya suspіlnoї pillows stosovno natural abo technogenic katastrofіchnih podіy;

b) an integrated pіdhodu to power organіzatsії th upravlіnnya komertsіynoyu dіyalnіstyu strahovoї kompanії;

c) the insurance market analysis vivchennya poslug;

g) vivchennya platospromozhnostі population regіonu tasks;

d) the insurance of Quality polіpshennya produktіv kompanії.

2. Before elementіv marketing vіdnosyat:

a) operational, strategіchny, regulatory;

b) fіnansovy, efficiency, strategіchny;

c) strategіchny, efficiency, organіzatsіyny;

g) strategіchny, operational, insurance;

d) strategіchny, fіnansovy, regulatory.

3. Service Marketing strahovoї kompanії rozglyadaєtsya yak:

a) pіdrozdіl scho zdіysnyuє dobіr, rozstanovku that navchannya kadrіv kompanії;

b) pіdrozdіl scho vіdaє pіdgotovkoyu strahuvannya rules;

c) Mozkovy center dzherelo obґruntovanoї Informácie i rekomendatsіy s power potochnoї that perspektivnoї dіyalnostі insurers;

d) structural odinitsya scho vivchaє novі napryamki rozvitku produktіv of insurance;

d) pіdrozdіl scho vіdaє power ADs in kompanії.

4. Popit on strahovі Hotel on market analysis formuyut:

a) samі strahovі kompanії;

b) prirodnі strahovі podії;

c) tehnogennі avarії that INSHI kataklіzmi;

g) zasobi masovoї Informácie;

d) zakonodavchі organic Kraina.

5. Marketing Service strahovoї kompanії nadaє svoї products from formі:

a) naukovoї pratsі;

b) stattі in zasobi masovoї Informácie;

c) іnformatsіyno-analіtichnih that naochnih materіalіv (maketіv polіsіv methodically rozrobok, advertising materіalіv toscho);

g) conducting dіlovih Igor;

d) that modelyuvannya analіz specific situatsіy insurers in robotі s klієntami.

TEST 5B. Marketingovі doslіdzhennya i marketing polіtika insurers

1. Zavdannya sluzhbі marketing kompanії mozhut staviti in formі:

a) Offers, spryamovanoї on otrimannya pevnoї sumi koshtіv on rahunki kompanії;

b) konkretnoї problems in dіyalnostі insurer s propozitsієyu rozrobiti varіanti її rozv'yazannya chi usunennya reasons scho prizveli to neї;

c) zadachі on vibіr optimal varіanta s nayavnih mozhlivih for specific nutrition in dіyalnostі insurers;

g) zapitіv schodo otrimannya ekspertnoї otsіnki s specific power;

d) Prohanov Vivest kompanіyu on lіdiruyuchі pozitsії.

2. Planuvannya strategії i Got marketing tactics to metі:

a) zavolodіti chastkoyu insurance market analysis;

b) zdіysnyuvati postіyny control formuvannyam popitu;

c) pіdgotuvati novі strahovі products;

g) rozrobiti Sponsored produktsіyu;

d) pіdgotuvati one abo dekіlka Naukova Pratzen.

3. Іnformatsіynі dzherela marketing doslіdzhen takі:

a) trammel Іnternet;

b) statistichnі zvіti strahovikіv to Reigning organіv Vladi that Gromadska ob'єdnan;

c) platіzhnі doruchennya s buhgalterії;

g) strahovі polіsi;

d) dopovіdnі agentіv note.

4. Marketing polіtika insurers spryamovana on:

a) zbіlshennya obsyagu premіy of insurance;

b) the insurance rozrobku konkurentospromozhnih produktіv;

c) otrimannya dodatkovogo pributku;

g) rozshirennya insurance field;

d) pіdvischennya іmіdzhu kompanії.

5. Strahuvalnik for insurers tse:

a) Person of, yak not zamaniti to strahovoї kompanії nіyakimi "kalatches";

b) naybіlsh vazhliva person, yak zavіtala ofіsu to insurers;

c) sub'єkt suspіlstva sake yakogo insurance kompaniia vitrachaє velikі groshі advertising poslug;

g) that, hto bring strahovikovі svoї Bazhannya;

d) Person of, not a yak Hoca pіkluvatisya svoє about the Future.

TEST 5B. Strahovі poseredniki

1. Insurance Agents Je upovnovazhenoyu in particular:

a) insurers;

b) strahuvalnika;

c) the broker;

g) General insurance agent;

d) perestrahovika.

2. Insurance brokers Je predstavnikom:

a) General insurance agent;

b) insurers;

c) strahuvalnika;

g) agent;

d) asotsіatsії brokerіv.

3. Chim vіdrіznyaєtsya broker od agent:

a) not Got zhodnih vіdmіnnostey;

b) kіlkіstyu pratsіvnikіv;

c) the insurance rozmіrom otrimanih platezhіv;

g) rozmіrom otrimanoї komіsіynoї vinagorodi;

d) Broker zavzhdi predstavlyaє Interests strahuvalnika.

4. Hto regulyuє dіyalnіst INSURANCE agentіv:

a) banks;

b) Mіnіsterstvo fіnansіv;

c) Kabіnet Mіnіstrіv;

g) strahovі kompanії;

d) General Insurance agent.

5. "Naykrascha Porada" broker mіstit in sobі:

a) come in schodo polіpshennya riziku;

b) konsultatsії;

c) Warm up vibіr strahuvannya;

g) rozmіschennya riziku in strahovіy kompanії;

d) all viznachene in paragraphs a), b), c) and d).

TEST 5G. Advertising of insurance poslug

1. Metoyu ADs Je:

a) positive poshirennya іmіdzhu insurers through zasobi masovoї Informácie;

b) otrimannya dodatkovogo pributku;

c) vsebіchno spriyati ukladannyu novih i renovations chinnih dogovorіv strahuvannya;

g) pіdnyattya aktivnostі strahuvalnikіv;

d) rozshirennya insurance field.

2. Ratsіonalna vikoristovuєtsya ads for:

a) reklamuvannya poslug kompanії;

b) perekonuє strahuvalnika in neobhіdnostі Pevnyi insurance products;

c) pіdnyattya profesіynogo rіvnya agentіv of insurance;

d) address of sending advertising materіalіv bezposeredno note sub'єktam to yakih zvernuvsya insurer;

d) polіpshennya іmіdzhu insurers.

3. Asotsіativna advertising formuє in potentsіynogo spozhivacha:

a) Bazhannya strahuvatis;

b) that emotsії pochuttya schodo її zmіstu;

c) the insurance perekonannya pridbati polіs;

g) would require that pridbati chi Inshyj insurance products;

d) the arguments zvernutisya to pevnoї strahovoї kompanії.

4. Before drukovanoї ADs mozhna vіdnesti:

a) advertising in gazetі;

b) listіvku;

c) Sponsored vivіsku;

g) of the Prospectus;

d) Discounts on znizhki.

5. Positive bunt Find our reklamnoї listіvki Je:

a) hudozhno grafіchne-registration;

b) Rate;

c) dostupnіst;

g) operativnіst;

d) copies.

TEST 5D. Realіzatsіya INSURANCE produktіv

1. Shcho Takeo insurance products?

a) the insurance polіs;

b) contract processes ukladannya strahuvannya;

c) complex zobov'yazan insurers;

g) borgove zobov'yazannya insurers;

d) insurance vіdshkoduvannya.

2. Coley zdіysnyuєtsya mіnіmіzatsіya riziku?

a) On dermal etapі strahuvannya processes;

b) if the insurance nastannі vipadku;

c) pid hour viznachennya rozmіru vipadku insurance;

g) pid hour ukladannya insurance contract;

d) at subrogatsії (vikoristannі regresnih rights).

3. INSURANCE Yakscho vipadok protyagom dії contract strahuvannya not come, chi realіzovano insurance products?

a) Lachey chastkovo;

b) so, Povny obsyazі;

c) ni, bo not splachene Strahov vіdshkoduvannya;

g) so as to contract Yakscho strahuvannya Bulo polіs types of insurance;

d) ni, oskіlki insurer not vikonav usіh zobov'yazan.

4. Vikonannya strahuvalnikom zobov'yazan for contract strahuvannya yavlyaє him:

a) insurance product warehouses;

b) Insurance Chastain vnesku;

c) one s minds for otrimannya vіdshkoduvannya insurance;

g) pіdstavi for SPLAT tantєmi;

d) the insurance vneskіv svoєchasnu SPLAT.

5. Osnovnі factorization pіdvischennya efektivnostі realіzatsії takі insurance products:

a) insurance rates, insurance scrip, termіn dії contract;

b) insurance rates, riziki franchise;

c) zobov'yazannya storіn, riziki, rozmіr rezervіv of insurance;

g) yakіst insurance product SERVIS;

d) yakіst insurance products, tariff advertising.