home Marketing Інформаційний маркетинг - Єжова Л.Ф.

Інформаційний маркетинг - Єжова Л.Ф.

Positions of goods

Pіslya segmentatsії vikonuєtsya pozitsіonuvannya ІPP on market analysis, tobto prіoritizatsіya klієntіv, group spozhivachіv, vibіr klyuchovih potreb i klyuchovih abo tsіlovih segmentіv.

In the process of positioning the goods on the market, short-stitched dovgostrokovі tsіlі schodo rіznyh gruplієntіv. It is not possible to do everything for all: neobhіdno vyayviti its nikoshi rirokibi rozrobiti for not its own. For the whole, it is necessary to conduct an analysis of the problems with the method of demanding information, informational surrender, transference in the form of a strategy for the information.

Positsionovnja to the goods - tse optimally rozmіshchennaja to the goods in rinkovom spacious.

A good product is the succinctness of the co-managing powers. Having drawn a segment, the creature is guilty of virishit, yak on nyogo vyti. Якщо він старий, then to compete in his own position, otzhe, їx treb nobles. Dwellers zaynyati svoє Location s urahuvannyam konkurentіv can Iti EYAD Shlyakhov: pozitsіonuvati Statement of order h a s konkurentіv i rozpochati Borotba for yogo chastku Rinku abo rozrobiti Vlasnyi іnformatsіyny product yakogo slit not Bulo on market analysis, dwellers zavoyuvati spozhivachіv, require yakih competitors not zmogli zadovolniti .

The first hat of the company can go, yaksh:

• Fіrma mozhe virobljati the goods, який перевершує продукцію the competitor;
• The market is great, but two competitors did not brag to one;
• Фірма має більші ресурси, ніж rival;
• Reversal of the position is higher than the strength of the anchovies.

Another hat of the company can go, yakshcho є:

• Sufficient science potential;
• Technichnі mozmolistі for the new goods;
• Ekonomichny mozmolisti for prichennja to the goods in the boundaries of the planned rіvnya tsіn;
• Dostatnya kіlkіst buys in the segment, bazhayuchih otrmatichi product.

Having written a strategy of positioning, the company can rozpochati rozoblennya complex marketing.

It is necessary to distribute segmentation that position. The result of the segmentation of the market is the product characteristics. The result is a positiveness - the goal of concrete marketing for children, the broadening of the product to the market.

Pozitsіonuvannya - tse rozroblennya i stvorennya іmіdzhu product such rank, dwellers vіn posіv in svіdomostі pokuptsya gіdne Location, yak vіdrіznyaєtsya od Georeferencing tovarіv konkurentіv [145]. Tse Marketing elementіv for Relief yakih neobhіdno perekonati spozhivachіv scho Danian goods spetsіalno target for them i scho Mauger Buti vіn іdentifіkovany s їhnіmi require [104].

Strategies for positioning the goods in the market

Osnovnі strategії pozitsіonuvannya product in tsіlovomu segmentі zasnovanі on vіdmіtnih yakostyah product, Especially sposobі yogo vikoristannya, orієntatsії on Pevnyi kategorіyu spozhivachіv, urahuvannі pozitsії konkuruyuchogo product, formuvannі characteristic іmіdzhu product i / abo fіrmi.

So rank, segmentatsіya market analysis, the result yakoї Je vidіlennya odnorіdnih group spozhivachіv Zi i require similar kupіvelnimi zvichkami stosovno particular product, daє mozhlivіst pіdpriєmstvu skontsentruvati zasobi on one abo dekіlkoh komertsіynih directly dіyalnostі away rozroblennyam s marketing plan.