home Marketing Інформаційний маркетинг - Єжова Л.Ф.

Інформаційний маркетинг - Єжова Л.Ф.

14.7. Rinok Internet-service in Ukraine

Merezhevy biznes perebachaet three warehouses: komunikatії, scho zabezpechuyut phіzichny zv'jazok; Servers and routers of providers, and to provide transport services; Vosno іnformatsіynі masivi ta komunikatsіyni provery, access to some zabezpechuyut mnezhi. Investor і підприємця, які хотіли б to get to the marketplace in a number of ways , to align the vertical analisation of the market with a look at the pributkovost kozhny zyzh zig zhiznah. Spivivacha tsikavit horizontal analiz rinku z point zoru doyazhnostі t tsіn podibnykh sg.

Internet access originated in the United States and in the United States, coveted approximately 75% American, followed by English angles - Canada (9%), England (3%), Australia (2%), and others (11%). Zauvazhimo, scho ti danni-approximated, oskilki stony schodenno zminuyutsya. For statistics, Ukraine for the hostility of hosts (computer, Internet), the world of Internet, the Internet, the Internet, the Internet, the Internet, the Internet, the Internet, the Internet.

In Kiev, you have to gain access to the Internet so that you can offer: ELVISTI (elvisti.kiev.ua), Relcom Ukraine (ts.kiev.ua), Global Ukraine (gu.kiev.ua), Adamant (adam.kiev.ua), Laky No (carrier.kiev.ua), Ukrprotelekom (sabbo.riev.ua), Monolith (cs.kiev.ua), Institute of Cybernetics im. Glushkov (icyb.kiev.ua), UNDP Internet Project (freenet.kiev.ua).

Що стосується використання в Україні Internet-засоів у бізнесі та торгівлі, then you can tell, how do you do, and prisokorennyaam Ukraine is getting close to the civi lizovanogo rink korostustachiv Internet.

Кількість українських користувачів Internet hoch і збільшується за час комерційного освоєння Vsesvіtnjої мережі, prote, leave mala a part of potentіynih spozhivachів. I have one of the main reasons for this - the arch of the temple for a mass media outlet for Internet access. Yakshozh yogo pay for advertising on your own, then kilkist mandrivnyk in kibberstorom shvidko syagne chih scales, for some znikut be-yaki sumnikov schodo neobhіdnostі elektronnogo marketing.

In Ukraine through the Internet, theoretically, you can sell everything. At the practical level (ported by the best goods) books, CDs, computer sets, vitratins and peri-fferries are realized. Computer, napriklad, sell in the least possible nabagato warehouse nizh printers. First of all, the PC has a mass of specialty features, a yogo buyer at Maybutnyu strongly privyazuetsya to sellers (yakshchoe tse not a brand). Specific model of the printer, navpaki, volodya set chitkih pivnyh tehnichnyh characteristics and power, before that, the guaranty zabezpecchyetsya vibronikom, not the seller.

Practically all experts on the first place in the world list put products and services of informational technology. Naybіlshu hіlnіnіst mаyut tі, yakі dopomagayut people zruchnіs ta efektivnіsі vikoristіm mozіlostіі kіberstoprovu: modіmi; Progry poshuku, chitannya that obrobki informatsi; Апаратні засоби і технології збільшення пропускнопроможності каналів зв'язку; Інструменти, що полгшують включа мережевої інформації in private and corporate bases; Vzasby vedennya of telephone conversations and transmissions on the Internet.

The first online shops and exhibitions were announced in the Ukrainian part of two or three rock volumes. Sjogodnі їх number is clearly more than 100, alle vidiliti sredi hoch bi dekilka pokazovikh proektiv practically non-moderately. Спільна думка - Web-store in Україні сьогодні може існувати лише як продовження реального бізнесу, що вже існує. Yak rule, so the design is not paid off, stvoemyayutsya for marketing and vyhodu on perspectives in the Maybutnom Rinok Internet-trading. Otzhe, talk about the profitability of subprojects is vulgar.

Вихід онлайнових магазинів хоча б на рівень самоокупності bagatoe in the chomu to be buried in the goodness of the giants and positions of the power of the electronic commerce. Aly rozdrybna Torgovlya is abandoned here. Prior to the Internet-store, it is necessary to install, yak to commercial applicability, in a kind of mogut and biznes-plan, і terminу окупності, і фінансування тощо, хоча зараз вони займаються інформуванням відвідувачів (about the company and marketing company), and takozh realizuyut mehanizm Pseudo-online sale - if you want to buy in the Internet, and pribannya zdіysnyuetsya zvichaynim way.

One of the basic rules of online sale - vartizst goods in the Internet maє buti lower (prinaymni not vishchoyu), chogo do not get into all the web-shops. For statsyakoyu vlasnikiv, a large part of їх клієнтів until the time of purchase, exactly knew all the characteristics of the product, conducted vlasne marketing doslіdzhennya, porіvnyala tsіni. Oznayomivshisya in goods from real stores, stink potim yogi in virtual, then it was vyyalosya cheap and delivered.

Vzagalі, yakshcho talk about klієntіv e-shop, then the middle of them є bagato people, yakі dodatkovo to all the healings of online shopping (economize hour and kostyiv), you can only buy one yakist - can buy a loan, do not enter with the money in "especial contact" From the seller. However, in Ukraine Internet shops are the most important way to get rid of spyvnobitniki rіznih fіrm, directly from the world's mozсcі іmvlyayuchi com, yakі potim is delivered to them in the office. Ті, що здійснють купівлі з дому, не зажди бажають пускати у свої будинки delivery service продавця, інші прагнуть перевідчитися в солідності фірми.

Перші українські Internet-shops often hijack Web-visіnі abо napіvavtomati for vіpisuvannya rahunkіv-invitur, аle tse явивище тимчасове.

Poki scho popit on rozoblennya і підтримування Internet-магазинів in Україні майже відсутній. At the time, in order to create a custom-built trading portal, we use the attributes of the store (the purchase history, the purchase card, the koshik tochno), the design studios have all the necessary equipment, and the project's quality is 7 tis. Dol.

In Ukraine, there are the following stores: "BAMBOOK" (bambook.koм), wings for the image of the technology. Sistemi Internet-commercial company INT (backlog on the back of the year 1998); Web-shop Azbooka (azbooka.ko), MegaMart (megamart.kiev.ua); Web-shop Matrix (matrix.koм.ua); Web-shop for sale of existing and portable PCs, peripheral add-ons and PS of E.STOM (stor.e-ko.ua); "Mega-telecom" - a store for telecomunication and radiosity (megatc. Kiev.ua); "Dukat" - store of stationery (dukatshop.koм); Store of exclusive goods "SHEEL" (chatel.kharkov.koм); The Internet-shop "FURSHET" (furshet.koм.ua), разроблений студією Art-S, is one of the best representatives of supermarkets in Ukraine.

Oskilki popavyva novykh Torgoviyh dots in the Ukrainian part of the Internet to get married to the skin day, then becoming the directory of such shops "Ukrainian shopping series" (webshop. Kiev.ua). Він складається з 15 розділів («Автомобілі», «Комп'ютер», «Books» тощо), де is presented almost 200 вітчизняних онлайнових магазинів.

Not until the Internet-shop in Ukraine dodavsya Internet-auction "Ukrainian hammer" (www: //molotok.koм.ua) s sale of goods. Yogo vidkryla company netBridge Ukraine, yak vzhe moe podibnyi aktsioni in Rosії (molotok.ru), Bulgaria (okazion.bg) та Румунії (okazii.ro).

Багато які весники магазинів од з головних факторів, що стримують розвиток Internet-торгівлі, вважають the mentality of vіchtznyannyh buys, nedovіru to sells, відсутність зручних і надійних засобів платежу. Vodnochas percent klієntіv, scho zdіysnjumte onlinovi kupіvli repeatedly, to finish the high - 60-70%. Prote perspectives online shops in Ukraine. For the whole - everything is: Internet, the number of such files is 150 thousand yen; Payment systems and banks, зацікавлені в підтримці Internet-розрахунків; Торці, що вже інвестують створення Web-магазинів; Міжнародний та український досвід розроблення та експлуатації систем електронної торгівлі.

Facsimile calls through the Internet are in place, in Ukraine, de nybilsh rozvinenuyu telekommunikatsionnuyu infrastrukturoyu є telephone, and access to the resources of global computers is relatively simple. Otzhe, a manifestation of facsimile zv'yazku for the transfer of information in the documentary vygljadі uyavlyaetsya naibіlsh ratsionalnym pіdhod. The problem of high tariffs on the services of the Ukrainian telephone operators is due to the pittance about the draining of the folding facsimile systems, the staff is not in charge of the call, the staff is in charge of the routine robotics, but the emergency response of the telephone lines, and the rapidity of the vitrage, charged with the exploitation.

Зокрема в Києві послуги з відправлення факсів пропонують декілька фірм:

• "Svitanok" (svitanok / fax (044) 224-5280)

Three packets:

FaxLauncher (Versions Pro and Light; Wimogi: Windows 95 / NT platform Macintosh; connect to the Internet on-line).

Vicorovoyučučičy program, you can document the documents prepared for any Windows add-on Macintosh.

FaxMailer (vimogi: pidklyuchennya to the Internet for off-line on-line mode, whether it's a program for robot and e-mail).

It is possible to direct its e-mail-registration on a fax-aparat at the site. The purpose of being able to easily podtrimuvati zv'yazok z tiimi, htosh not pidklyucheniy to the Internet. Zavshyaki systemi FaxSav dermal fax-aparat u vsomu svіtі having kept its e-mail-address ([email protected]м) і becoming available електронній пошті.

FaxScan (Wi-Fi: Internet access on the on-line mode; Windows platform; TWAIN-scanner scanner).

Yakshchto transfer the office document (on the application, the contract). The advertising prospectus, the FaxScan program, re-render the scanner from the virtual fax machine and allow the digitized documents to be sent to the site.

• Company Lucky Travel (fax.koм.ua (044) 578-0456)

Koristuvach pratsyue zі standard text editor, there is no need to change in the documented documents, but do not call again. Do not navigate through the programs, activate the menu item "File / Forward / Posed". Pislya tsyogo document z'yavitsya vzhe v vihlyadі priemnannyh danii (attachment) to e-mail, treba vkazati number oderzhuvacha.

• Company Beeper (beeper-ua.corn / faxinforu.html (044) 516-8443)

Пропонує клієнтам Веереrфкс-послуги, що дає змогу заощадити до 50% витрат на міжнародній факсимільній зв'язок. Potnik dannyh switch on the phone, on the Internet, through a certain zdіysnyuyutsya vihіd on fax-aparat at be-yakіy exacty svіtu.