home Marketing Іnformatsіyny Marketing - Єzhova LF

Іnformatsіyny Marketing - Єzhova LF

17.3. Factory of Success in the market analysis іnformatsіynomu

Obov'yazkovoyu minds uspіshnoї robots on market analysis for whether yakoї іnformatsіynoї structuring Je otsіnka strategії mainly konkurentіv. Nayvazhlivіshimi Je takі factors:

chastka konkurentіv on market analysis for kinds ІPP;

chastka Ready virobіv, periferіynih tehnіchnih zasobіv, komplektuvannya i spare Chastain, vitratnih materіalіv konkurentіv;

obsyag tovaroobіgu konkurentіv;

fіrmovy sign i Hosting Project produktsії konkurentіv;

i Sistemi channeling zbutu konkurentіv;

the magnitude of spherical zbutu competitor;

Shipping Method produktsії konkurentіv;

Vidi i zasobi ADs konkurentіv;

vikoristannya competitors vistavok, prezentatsіy;

rіven servіsnogo obslugovuvannya;

Design produktsії competitor;

eksportny potentsіal;

fіrmi, organіzatsії scho pіdtrimuyut competitor;

perevagi konkuruyuchih іnformatsіynih produktіv.

Urahuvannya Tsikh faktorіv Dusty zmogu zrobiti visnovok about nomenclature іnformatsіynih produktіv, tsіnovu polіtiku, rozrahuvati zbutovі vitrati konkurentіv, viyaviti goods rinkovoї novelty viznachiti vitrati konkurentіv advertising that prosuvannya product.

Dotsіlno rozglyadati strategіyu skin competitor okremo, viznachayuchi klyuchovі factorization of Success kozhnoї strategії. Found slabkі PARTIES konkurentіv toil Buti vrahovanі іnformatsіynoyu structure for viznachennya Vlasnyi klyuchovih faktorіv of Success. In rezultatі priymaєtsya rіshennya for yakimi pokaznikami neobhіdno viperediti konkurentіv and for yakimi - trimatisya s them on one rіvnі abo Well navіt їm postupitisya. For tsogo dotsіlno vstanoviti: Request Yakimov zadovolnyaє Danian product; stupіn zadovolennya Tsikh zapitіv porіvnyano konkuruyuchimi s products; tsіl vikoristannya product spozhivachami; zdatnіst іnformatsіynogo product dosyagti postavlenoї spozhivachem tsіlі; vіdpovіdnіst product vimogam market analysis; samostіyny product sales abo in kompleksі s іnshimi; efektivnі sales methods; "Vuzkі Georeferencing" in prosuvannі product that Roads Ahead usunennya їh.

In ryadі vipadkіv іnformatsіyna structure nespromozhna ovolodіti Pevnyi klyuchovimi samostіyno factors. Todі slіd vіdmovitisya od vihodu on Danian rinok іz danim іnformatsіynim product abo sprobuvati virіshiti qiu problem s partners.

For uspіshnoї dіyalnostі іnformatsіynoї structures in the minds Rinku neobhіdno z'yasuvati konkurentospromozhnіst zaproponovanih spozhivachu іnformatsіynih produktіv. Tse mozhna dosyagti for rakhunok porіvnyannya konkuruyuchih tovarіv. Slіd urahovuvati scho konkurentospromozhnіst deposits od specific market analysis is the hour of sale (for seasonal product popitu).

Dіapazon mozhlivostey zbutu kіntsevih produktіv іnformatsіynogo virobnitstva deposits od bagatoh faktorіv. So, for uspіshnoї realіzatsії іnformatsіynogo product structure іnformatsіyna guilty vrahovuvati those scho spozhivacha zavzhdi tsіkavlyat deprivation Ti vlastivostі product SSMSC neobhіdnі for zadovolennya yogo required. Perevischennya such vimog Tyagny yourselves zbіlshennya tsіni product and otzhe, znizhennya konkurentospromozhnostі.

Іnformatsіyna structure is not guilty ototozhnyuvati yakіst іnformatsіynogo product that konkurentospromozhnіst yogo, bo yakіst - tse korisnіst product and konkurentospromozhnіst viznachaє qiu korisnіst in individual minds zastosuvannya.

Konkurentospromozhnіst digit mіroyu deposits od kompleksnostі pov'yazanih іz poslug product.

For virobnika konkurentospromozhnіst product will give mozhlivіst virіshiti power about zbіlshennya obsyagu virobnitstva (rozshirennya that stvorennya novih virobnichih bearing-down).

Konkurentospromozhnіst іnformatsіynih produktіv pov'yazana s rіvnem zbutu on stadіyah їh zhittєvogo cycle. When vtorgnennya on rinok konkurentospromozhnіst Je nayvischoyu. Virobniki povinnі zabezpechiti dostatno Masov vihіd i postachannya produktіv on rinok, dwellers tsіlkom zadovolniti іsnuyuchy that INCREASING popit. In protilezhnomu vipadku virobniki mozhut utratiti potentsіynih spozhivachіv.

Dwellers zabezpechiti nalezhny rіven sale virobnik guilty pіdtrimuvati vischy nіzh in konkurentіv pokaznik konkurentospromozhnostі product. For odnakovogo rіvnya konkurentospromozhnostі, if rinok zahopleny competitors spozhivach vіddaє perevagu "old" іnformatsіynim goods. In tsomu razі rіven sale vіdstavatime od danogo pokaznika konkurentіv.

Appeared on the market analysis novih іnformatsіynih produktіv konkurentіv (s temple konkurentospromozhnіstyu) zmіnyuє trivalіst stadіy zhittєvogo product cycle. Vіn zdatny zmіnyuvati zrostannya sale kіntsevogo product danoї іnformatsіynoї structure zupiniti vihіd yogo on stadіyu nasichennya that odrazu go to stadії recession.

Dostovіrnі vіdomostі about dії that namіri konkurentіv dopomagayut fіrmі zdіysnyuvati uspіshny zbut vlasnoї produktsії danomu on market analysis. Dokorіnnі zrushennya in zasobah konkurentnoї Borotba harakterizuyut vinyatkovo temple aktivnіst fіrm in vivchennі comprehensive market analysis.