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Іnformatsіyny Marketing - Єzhova LF

20.2. Metodi viznachennya tsіni on PP

Tsіnoutvorennya Got dekіlka Especially on the market analysis, the PP:

• Chastka umovno zmіnnih vitrat (tobto vitrat on a floppy disk, the documentation, packaging) from sobіvartostі PP Je Neznachny tse daє mozhlivіst varіyuvati tsіni have wide dіapazonі, vikoristovuvati upgrade-znizhki i znizhki in razі kupіvlі dekіlkoh kopіy;
• Software zabezpechennya not prodaєtsya koristuvacham and lіtsenzuєtsya;
• Іsnuyut dodatkovі Method rozpovsyudzhennya PZ:
• freeware - vіlne rozpovsyudzhennya software product;
• shareware - varіant, if koristuvach oderzhuє product s MEREZHI abo in Inshyj sposіb in timchasove koristuvannya and pіslya tsogo have razі zadovolennya vikoristannyam in robotі, pererahovuє rozrobnikovі signifying the bag;
• Application Service Providers (ASP) - orenda PP.

Nayposhirenіshі methodological vstanovlennya tsіn on PP

• Method zasnovany on vivchennі popitu. For CIM method otsіnyuyutsya potentsіynі obsyagi sale at rіznih rіvnyah tsіn and pіslya tsogo vibiraєtsya Rate for yakoї Prybutok maksimіzuєtsya.
• "Vіdchutna vartіst" - Cena od ґruntuєtsya Vigoda on the product. Tsei method is widely zastosovuєtsya in rіznih kraїnah, there vitratnі orієntiri rolling on another plane, postupayuchis mіstsem spriynyattyu pokuptsem product. Cena Got Booty proportsіynoyu korisnostі (tsіnnostі) product for koristuvacha. So rank, Hotel on the product i, i tsіnnіst korisnіst yakih for userednenogo koristuvacha duzhe visokі, toil ustanovlyuvatisya tsіni, nabagato perevazhayuchі vitrati virobnitstva and on products bіlsh nizkoї vartostі vstanovlyuvatimutsya tsіni not nabagato vischі for granichnі vitrati. For dwellers in posiliti svіdomostі pokuptsya tsіnnіst goods, the seller vikoristovuє netsіnovі zasobi vplivu: nadaє servіsne obslugovuvannya, osoblivі garantії pokuptsyam right koristuvannya torgovelnoyu Marco fіrmi in razі Merchanting toscho. Cena tіlki pіdkrіplyuє vіdchutnu vartіst product. Napriklad, zastosuvannya pevnoї Warm up in two Razi priskoryuє Prace Leveling, otzhe can otsіniti ekonomіchny Ziska. Tsey sposіb duzhe popular Sered virobnikіv PP.
• Porіvnyannya іz tsіnami at the base of the PP. Napriklad, vvazhaєtsya scho tsіni Text protsesorіv that lіngvіstichnih modulіv for them povinnі spіvvіdnositisya yak 3: 1.
• Naslіduvannya lіdera - tsіni priv'yazuyut to tsіn konkurentіv i for zmіni tsіn spіvvіdnoshennya zalishayut nezmіnnim.
• Vitratny method formuvannya tsіn on programnі products. Vikoristovuyutsya danі about costs pratsі (Lyudin-dnі) i vitrati machine hour (parking Godin) sobіvartіst yakih viznachaєtsya zazdalegіd and znaryaddya pratsі (packages of applied programs, the system programuvannya) i Objects pratsі (bazi danih) in kalkulyatsії not vіdbitі, Hoca vitrati on stvorennya їh that ekspluatatsіyu dosit velikі. Naybіlsh downtime i rozpovsyudzhenoyu Je technique "serednі vitrati plus Prybutok", scho in polyagaє narahuvannі natsіnki on sobіvartіst product. The value natsіnki Mauger Buti standard for skin mean i product widely diferentsіyuєtsya fallow mind od product, vartostі odinitsі virobu, obsyagіv sale toscho. However, the standard does not natsіnka daє zmogi in particular cutaneous vipadku vrahuvati osoblivostі kupіvelnogo popitu i konkurentsії and otzhe, viznachiti th tsіnu optimally. Inshyj sposіb tsіnoutvorennya, zasnovany on vitratah, orієntuєtsya on obsession tsіlovogo pributku. In tsomu vipadku Cena vіdrazu Well vstanovlyuєtsya fіrmoyu s rozrahunku Bazhanov pributku. However vіdshkoduvannya vitrat virobnitstva neobhіdno realіzuvati Pevnyi obsyag produktsії for danoyu tsіnoyu abo Well for bіlsh temple. When koristuvannі CIM way in іnformatsіynoї fіrmi mozhut viniknuti trudnoschі s viznachennyam vitrat i obsyagіv sale. Tsіnoutvorennya scho bazuєtsya bezposeredno on vitratah virobnitstva, vikoristovuєtsya in quiet vipadkah, if іnformatsіyna korisnіst bagatogranna i virobnitstvo product pov'yazane s іstotnoyu ekonomієyu-wide virobnitstva.
• Installed on tsіni PP zasnovane on elastichnostі popitu. Otsіnyuєtsya obsyag sale for rіznih rіvnіv tsіn and pіslya tsogo vibiraєtsya Rate for yakoї Prybutok maksimalniy.Varto nagolositi scho popit on okremі produkti dosit elastichny (tobto Neznachny pіdvischennya tsіni to Veda digit znizhennya popitu) and popit on class produktіv - neelastichny. Koristuvachі not mozhut vіdmovitisya od Text redaktorіv uzagalі, however, napriklad, bіlsha Chastina koristuvachіv vіdmovilasya od Word Perfect editor rinkova chastka yakogo Bula Ponad 50% on korist editor MS Word. Tse Bulo pov'yazane s nevdalim of transferring product from Windows i pomilkami in marketingovіy (tsіnovіy) polіtitsі.
• Installed on tsіni osnovі spozhivchoї vartostі produktsії, yak Got vlastivostі product, ale yogo sale at not vіdchuzhuєtsya od vlasnika. Viroblena of order in the software Produkciya peredaєtsya zamovniku, ale practical її virobnik not vtrachaє vlasnostі right to chiu produktsіyu. Won Mauger Buti h hour realіzovana іnshim spozhivacham at tsomu vinikaє problem vіdpusknoї tsіni on qiu produktsіyu. Zvichayno produktsіyu realіzuyut for tsіnoyu, vstanovlenoyu spochatku at її vigotovlennі. Taqiy pіdhіd to viznachennya vіdpusknoї tsіni not mozhna vvazhati correctly. Obviously, for such a product povtornoї realіzatsії vіdpusknu tsіnu Varto Bulo b zmenshuvati on the bag vitrat, pov'yazanih s rozroblennyam tehnіchnogo zavdannya, tehnіchnogo i robochem proektіv. Otzhe, vіdpuskna Cena Got skladatisya s vitrat, neobhіdnih for adaptatsії programnoї produktsії to specific ob'єkta.
• Installed tsіni kopії warming up - the basis tsіni takes roznesenih scrip for the entire circulation of disposable (pov'yazanih іz proektuvannyam) i Flow vitrat. Tse of the samy vitratny principle. On praktitsі Taqiy pіdhіd duzhe vazhko realіzuvati, oskіlki, dwellers roznesti odnorazovі vitrati the entire print run, potrіbno zazdalegіd yogo nobility, scho through practical nemozhlivo mіnlivіst market analysis software produktіv. However, we have kraїnі vіdomі sprobi vstanovlyuvati pripustimy circulation. Moreover, the dwellers uniknuti riziku, vіn ustanovlyuєtsya, yak usually underestimated. So rank, roznesena on peredbachuvany circulation vitratna Cena neminuche viyavitsya abo understatement abo zavischenoyu. In Persha vipadku virobnik zaznaє zbitkіv, and in another - oderzhuє nadpributok.

Tsіnoutvorennya, zasnovane on tsіnnostі (korisnostі) product Got Velika perevagu before tsіnoutvorennyam scho bazuєtsya on vitratah virobnitstva in quiet vipadkah, if i just past about efektivnіst yakіst product, ale for vstanovlennya tsіn optimally. Yakscho tsya Umov not vikonuєtsya then vstanovlennya tsіni vіdpovіdno to tsіnnostі practical product zavzhdi viklyuchaє yogo s konkurentnoї Borotba. The I navpaki, tsіnoutvorennya, zasnovane on vitratah virobnitstva, pripuskaє konkurentsіyu Private fіrm i Reigning of companies.