home Management Інформаційно-комунікаційний менеджмент у глоному суспільстві - Bebik V.M.

Інформаційно-комунікаційний менеджмент у глоному суспільстві - Bebik V.M.

3.4.Propagandist's models of personal communications

Ponyattya polіtichnoї propaganda (od lat propaganda / propagare - rozpovsyudzhuvati..) Viznachaєtsya yak dіyalnіst on poshirennyu іdey, spryamovana on formuvannya in suspіlstvі Pevnyi nastroїv i have vkorіnennya svіdomostі gromadyan quiet chi іnshih tsіnnostey that uyav s metoyu maximum rozshirennya Cola pribіchnikіv [45; 90].

Not zvazhayuchi to those scho Yea Cheema vchenih, SSMSC nazivayut passed storіchchya storіchchyam propaganda (F. Taylor, Velikobritanіya) potrіbno rozumіti scho propagandistska komunіkatsіya vikoristovuvalasya in polіtichnih tsіlyah s davnіh-daven.

Skazhimo, Viiyska Chingizkhana was visored by the scouts to imitate the morale of the enemy. Tsі "propaganda" broadened the senses about the over-calling of the Mongol-Tatar visas, demoralizing its own voices and gentoochy psychology for the well-worn Vedenskaya Campaign.

Analogy pіdhod y psihologіchnіy ta "garyachі" vіynakh demonstruvav і Alexander Makedonsky pіd the hour of his campaigns to the Індії та Середньої Азії.

Tse, so bi-moviti, "export" model of propagandistic komunikatsii. Al neobiodonimi Buli th intrinshnomokomіktivі propagandistskim model.

Napriklad, cultivation in the old suspilstvі propagandisticheskogo vislovyuvannya "with a shield, abo on the shield" bula is straightened on pidtrymku high battle spirit of warriors.

I can apply such applications to you. Чого тільки варта інформація про те, що 1633 р. Pope Rimsky Urban VII having fallen asleep spetsializovanu polichnichu інституцію - congregation of propaganda, yak bulak покликана on суті рекламувати Catholic church.

So scho vіddіli propaganda i have agіtatsії komunіstіv (Radyans'ka Union) that natsіonal-sotsіalіstіv (Zittau) not Yea, Saying to Vlasnyi, exclusive vinahodom totalіtarnih polіtichnih rezhimіv XX century. Bourgeois ideologists rozochali tsiu robot on the back of the XIX century. Say, the British treasury 1809 r. I asked my staff to put press-secretaries, and 1912 r. Lloyd George's reconciliation clerk before requesting a pension reform, organizing a group of lecturers, and a boule is crammed into a masi for the sake of the politicians of the rulers of the British Empire [5].

All tse so. Alya vischegadaniy F. Taylor - Director of the Institute of Communicative Dossiers of the University of the United Kingdom - madly maryatsiyu, imenyuchi XX century. Advocacy.

Vivchayuchi yaponsku model propagandistskoї komunіkatsії chasіv Druha svіtovoї vіyni, vіn zvernuv uwagi to those scho Kraina vseredinі zaboronyalosya prosluhovuvannya zarubіzhnih radіostantsіy, in one hour yak Yaponіya very actively "at pratsyuvala eksport" vіschayuchi on dvadtsyati dvoh movah [118]. Taku samu polimiku conducted kerіvnitsvto Nimecchini і SSRR, and pіslya початку бойових дій і всі учасники Друї світової війни.

Hoch bi-yak there boulo, and efektivnіst propaganda vseredinі totalitarnyh krayn bula nazvichajno vysokoyu. In the USSR itself, the nuclear bombardment of Khirisimi and Nagasaki was not inflicted on the Suspina. Those can be used to pobachit in the SRSR and Nimecchin.

Skazhіmo, Radyans'ka Union vtrativshi on the cob vіyni mayzhe all єvropeysku Chastain teritorії i bіlshe half Promyslova potentsіalu for rakhunok visokoї zmobіlіzovanostі suspіlnih verstv that suspіlnoї svіdomostі zumіv dramatically zmіniti situatsіyu i vigrati vіynu.

Nimecchina takozh vein vainu to ostaninogo soldier і kapituluvala lishe pislja padninnja Berlina that zagibelі svogo lidera.

Before rechі, A. Gіtler duzhe nepogano rozbiravsya have the power of propaganda, vіdvodyachi їy naygolovnіshі rolі "Zavdannya propaganda - verbuvati pribіchnikіv; zavdannya organіzatsії - verbuvati chlenіv partії Koli propaganda zavoyuvala for Tsikh іdey mayzhe all the people todі vіdpovіdnі visnovki Mauger zrobiti organіzatsіya vzhe s. A small elfin people "[17, p. 187].

We dostemenno not vіdomo, chi oznayomleny CCB Führer natsіonal-sotsіalіstіv s fіlosofієyu partіynogo budіvnitstva bіlshovikіv, ale іdeї Ul'yanova schodo shlyahіv coming to uryaduvannya in Russie Je mayzhe totozhnimi: spochatku propaganda (via partіynu Presa that agіtatorіv) and potіm zahoplennya Vladi for Relief Zbroї.

The redistrict of the Lisha in that, A.Gitler Prišov prišov to the Vlad, having played Parliamentary Vibory, and V. Ulyanov - through the Mayge, a bloodless insurgency. Aly Potim all vidbuvalosya for one scenario: Masov's propaganda, zalyakuvannya і fizichne znischennya polichnichnyh oponentiv.

Axis here vzhe obviously Varto bring spіlnі characteristics totalіtarnoї svіdomostі over stvorennyam yakoї as bearing-down pratsyuvali propagandistskі MACHINES J. Stalіna, Gіtlera A., B. Mussolіnі, Mao Zedong is the totality іnshih lіderіv kraїn.

On the duma of the Russian writers V.Pugachova and A.I. Solovyov [49, p. 191-199], totalitarian systems do not vinikayut stihyno, oskilki ґruntuytsya on the singing ideological image. Same ідєологія всього суспільного життя є нававажливішою feature of totalitarian cуpпільцтва. Total number of documents:

Хіліаліcчччних ідеями (positions at релігій) schodoschavogo completing історії (communism, тисячолітній Reich тощо);

Teleologizmom, a kind of polygas in the legalities prosunvaniya to pevnoy meti, and takozh primimi meti over zasobami її досягнення ("мета виправдовує засоби"); revolyutsіynіstyu, KOTRA ґruntuєtsya on base sotsіalnih mіfah (about kapіtalіzm i sotsіalіzm, about kerіvnu role proletarіatu, about perevagi arіyskoї Rasi chi pevnoї relіgії toscho);

Paternalism, to characterize nayavnistyu wise leaders and lack of wisdom;

Ritualization of political propaganda, we will control the ZMK;

zamіnoyu gromadskoї pillows ofіtsіynimi polіtichnimi otsіnkami (zvіdsi th popular anecdote chasіv CPCP: "May I have your Dumka, ale i s not her Zgoda"); Rujnuvannjam zagololjudskoї moralі through zapavovadzhennia polіtichnoї dotsіlnostі;

Пригніченням індивідуальності, зрівнялівкою in the dumas, поведінці, одязі, підозрілістю, доносительство. Cultivating the image of a wolf - a class, national, religious, callous tolko. Turning to the problems of propagandistic comunication in the daily minds, varto to bring in the thoughts of the Fakhivtsi, yaki plіdno pratsyuyut in tsіy galuzi.

Zagalny with problems of methodology and methodology of propaganda, the Frenchman J. Eplyul [90] was abductively abducted.

And the axis of the American A. Edelstein, for example, vvazhaє, scho ninі came the era of new propaganda, pozayak the auditorium grew and the structure was obfuscated [38].

E. Rogers viznachaє propaganda through ponyattya masovogo perekonannya (mass persuasion), aktsentuyuchi on prisutnostі in zvichaynomu varіantі perekonannya bearing-down іnteraktivnogo component [109], and G. Dzhovіt i B. O'Donnell vzagalі proponuyut vіdokremiti propaganda i just komunіkatsіyu. Motivuyutsya such pidhіd tim, scho propaganda not vrahovuє іnteresi spizhivacha іnformatsії, yak tse vіdbuvaєtsya u protsessi komunіkatsії [95].

At the duma of J. Brown [82], the propaganda model of communion is:

1. Activation of the respect and curtailment of information (up to the subsection, doctrine, special nature - V. B.);

2. Emotion stimulation ("tsi" self-stealing "stealing gas from our pipes");

3. Demonstration of shlyahіv znyattya naprugi (potpobno vstuduvati gazoprovid Rossii - Zahidna Europa v obhіd Ukrainy).

In Suchasnyj svіtі of minds globalіzatsії dіyalnostі zasobіv masovoї komunіkatsії that rozvitku novih іnformatsіynih tehnologіy, nasampered Іnternetu, realіzatsіya modelі propagandistskoї komunіkatsії in "pure" viglyadі maloymovіrna. Tom can talk about the transference of the tiie chi іnshoї model in the singing sushi in the song promіzhok hour. Наприклад, під час війни NATO in Yugoslavia (1999) Західні ZMK gave a vicious anti-Serbian information, stvoinyuchi image of the wolf. Nasravdі ж all vyyavilosya zovsim not so, yak pokazuvali provіdnі ZMK USA ta Zahidnoї Європи ...