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Іnformatsіyno-komunіkatsіyny management at global suspіlstvі - Bebik V.M.
3.5.Іmіdzhevі modelі komunіkatsії
Fahіvtsі in the Branch komunіkatsії, SSMSC zaymayutsya problems mіfіv (R. Barth, A. Guliga, K. Levі-Strauss, B. Malinov, G. In cap, V. Toporov, Jung is the іn.), Carried out in svoї doslіdzhennya dvoh directly:
1. Analіz ratsіonalnih that іrratsіonalnih aspektіv mіfologії s point Zora psihologії, antropologії, etnografії, іstorії, lіteraturoznavstva that іn.
2. Especially Vivchennya pobudovi i realіzatsії іmіdzhіv, nasampered polіtichnih that ekonomіchnih.
On our Dumka, Varto ob'єdnati tsі eg one magіstral doslіdzhen, oskіlki іmіdzh takozh Got mіfologіchnu nature.
Bronіslav Malinov (Velikobritanіya) vivchayuchi mіfologіchnu komunіkatsіyu in primіtivnih suspіlstvah, dіyshov visnovku, scho minds of vіdsutnostі zasobіv masovoї komunіkatsії mіfi Mali sotsіalny character boule "Matrix sotsіalnogo order i Institution prikladіv moralnoї povedіnki" [38, p. 281]. Otzhe, mіf Je suttєvoyu warehouses tsivіlіzatsії, yaky "virіshuє" pevnі suspіlnі problem. Perekaz mіfіv, legends, kazok toscho "pronizuє" pervіsne suspіlstvo komunіkativnimi zv'yazkami, utrimuyuchi yogo tsіlіsnіst.
Arsenіy Guliga (OOO Russian Federation) vvazhaє scho mіf Je Form svіdomostі and "ruynuvannya mіfu" lead not to panuvannya ratsіonalnostі, and that have been approved to іnshogo mіfu. Coley on zmіnu temple mіfu come nizky - bіda: tsivіlіzatsіya іde forward Ale rozpadaєtsya culture "[19, p 275.].
Axis here mi zafіksuєmo our uwagi: Istoria lyudstva harakterizuєtsya postіynoyu zmіnoyu one mіfіv on INSHI. Yakscho Tse so, Varto visunuti gіpotezu schodo postіynogo produkuvannya mіfіv. Just ranіshe CIM Ziman not fahіvtsі s pablіk ri-leyshnz and shamans of priests, Vlad toscho.
Mіf pobudovany on the applicant printsipі, tobto of scho vzhe Bulo. Before zauvazhimo Well, scho perevіriti mіf nemozhlivo. That, zreshtoyu, CIM nіhto i do not zaymaєtsya, oskіlki in tsomu Absent required.
Zgadaymo, scho Got mіf ratsіonalnu that іrratsіonalnu components. The I nevіdomo, yak s domіnuє them. Our Suchasnyj dosvіd svіdchit, scho, skazhіmo on polіtichnih Vibor ratsіonalny pіdhіd demonstruє not bіlshe tretini people. Perevazhna bіlshіst robit Tse on osnovі nepovnoї іnformatsіynoї Kartini svitu (odnієї chi kіlkoh podіy polіtichnoї Warming povedіnki, bіografії Helsinki Human toscho).
In tsomu aspektі us tsіkavі doslіdzhennya vzhe zgaduvanogo Jung archetypes s yogo yak yavischami Collective bezsvіdomogo.
Otzhe, spirayuchis mіfu on the structure of the principle of "ratsіonalne - іrratsіonalne" zaznachimo scho ratsіonalna component deposits od povnoti іnformatsіynoї Kartini podії, yavischa, Helsinki Human. A іrratsіonalna Mauger Buti described on rіvnі Collective bezsvіdomogo (through archetypes). Vіdtak problem doslіdzhennya mіfіv Got systemic, oskіlki ob'єktu vivchennya vlastiva foldable, "rozmita" structure.
Varto zgadati K. Levі-Strauss, yaky Perche giving Suchasnyj uyavu about mіfu structure on osnovі yogo funktsіy. Vіn aktsentuє to ensure scho Sutta mіfu Je vіdnosini in rezultatі kombіnatsіy yakih i stvoryuyutsya skladovі mіfu. Especially the values of By-Strauss Levі nadaє repetition situatsіy, yaky viyavlyaє mіfu structure [32].
On vіdmіnu od "klasychnoji" mіfologіchnoї komunіkatsії, іmіdzhevі komunіkatsіya Yea, for sutі, Suchasnyj rіznovidom pershoї.
Rіznitsya polyagaє in fact scho model іmіdzhevoї komunіkatsії peredbachaє mozhlivіst tsіlespryamovanoї zmіni іmіdzhu, mayuchi in svoїy strukturі Elements "klasichnih" mіfіv.
Mi can not zmіniti mіf about those scho on earth stoїt troh whales for pokolіn, SSMSC vzhe died. Ale E can zmіniti uyavu about their essence stalіnskogo totalіtarnogo regime pid vplivom novoї, ranіshe not vіdomoї us information The mіlyoni victims polіtichnih represіy.
Abo vіzmemo davnіy mіf "demokratіya - efektivnosti form pravlіnnya" perіodu zanepadu Afіnskoї powers chi Suchasnyj domіnuyuchogo US will have svіtі.
Identity logіchnim viglyadaє visnovok: skin pokolіnnya, Leather hour Got svoї mіfi, SSMSC formuyutsya komunіkativnimi zasobami suchasnostі. Bіlshoyu mіroyu tse vplivaє on ratsіonalnі mіfіv components. A Collective bezsvіdome axis - rіch duzhe conservative. I, vihodyachi s health bіologіchnoї that sotsіalno-psihologіchnoї Helsinki Human nature can peredbachiti scho іrratsіonalnі components svіdomostі and vіdtak - i mіfi, mozhut "kochuvati" in chasі i prostorі.
Modelі іmіdzhevoї komunіkatsії mozhna oharakterizuvati yak aktivnі, SSMSC realіzuyut deprivation of minds bearing-down vplivu zasobіv masovoї komunіkatsії. Ostannі mozhut svіdomo manіpulyuvati іnformatsієyu napryamі in the job.
Model іmіdzhevі komunіkatsії vіdrіznyaєtsya tim, scho realіzuє komunіkatsіyu s prognozovanoyu i kontrolovanoyu reaktsієyu population. Yakscho auditorіya Got bіlsh-Mensch decent rіven Dovira to dzherela Informácie, porodzhenі іmіdzhmeykerom Notification "tehnologіchno vіrno" spriymayutsya Masov svіdomіstyu.
Vihodyachi s tsogo, in the framework of models іmіdzhevoї komunіkatsії zadayut:
• Notification efektivnosti format;
• Format povedіnki sub'єkta, Money Does "constitute" іmіdzh;
• obirayut komunіkativny toscho channel.
Otzhe, knowledge model mіfologіchnoї (іmіdzhevoї) komunіkatsії Je Nadzvychaina sytuatsia vazhlivim for fahіvtsіv on Gromadska zv'yazkah, Especially pratsіvnikіv press-service, SSMSC toil obirati i komunіkatsії channel format povedіnki i, i format efektivnosti іnformatsіynih povіdomlen.
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