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Marketing - Primak TS
ZAPITANNYA. ZAVDANNYA
1. Yak klasifіkuєtsya product? Before yakoї groupies that yakogo mind nalezhat takі goods:
• fittings;
• gazovat water from spekotny that nespekotny dnі;
• calculator;
• avtomobіl GAZ-2101;
• prisadibna dіlyanka;
• Hotel perukarya;
• OFFICE ACCESSORIES Mebli;
• Verstat;
• godinnik Michael Jackson;
• mastilnі materіali to metaloobrobnogo Verstat;
• Sire;
• pechivo.
Yakscho okremі Flea potrapili odnochasno to rіznih group abo vidіv, poyasnіt, chomu.
2. Navedіt Etap zhittєvogo cycle of product marketing at i zavdannya dermal s them.
3. For danimi Table. 4.4 i 4.5 viznachte Etap zhittєvogo product cycle, rozrobіt zavdannya Marketing skin of companies okremo s i znaydіt spіlnі that vіdmіnnі RISS.
4. Nazvіt rіvnі vivedennya product on rinok. Navedіt butt.
5. Yak Mauger zmіnyuvatisya curve zhittєvogo tovarіv cycle?
6. Describe the Etap processes rozroblennya product.
7. Navedіt methodological testuvannya new product in rinkovih minds.
8. Viznachte width dovzhinu that Glibin tovarnoї nomenclature fіrmi "Akvalan" (tab. 4.6).
Viznachte, naskіlki vzaєmo uzgodzhuyutsya tovarnі lіnії.
9. Obchislіt іntegralny pokaznik konkurentospromozhnostі troh vidіv virobіv nonalcoholic napoїv (tab. 4.7). For standard parameters grupovogo pokaznik dorіvnyuє odinitsі. Danі, otrimanі for Relief ekspertnih otsіnok, otsіnyuyutsya od balls in the zero to odinitsі. Absolyutnі values i-th tehnіko-ekonomіchnogo option for point system - 1-5. Znachuschіst pіdvischuєtsya parameter.
table 4.4
| Pokaznik | 2002 p. (Per quarter) | 2003 p. (Per quarter) | ||||||
I | II | III | IV | I | II | III | IV | |
Obsyag popitu, yew. UAH. | 10.0 | 10.0 | 10.0 | 10.0 | 10.0 | 10.0 | 10.0 | 10.0 |
Obsyag realіzovanoї produktsії, yew. UAH. | 1.0 | 2.0 | 2.0 | 2.0 | 3.0 | 3.0 | 3.0 | 4.0 |
Costa, on vitrachenі rozroblennya product, yew. UAH. | 5.0 | 6.0 | 8.0 | 9.0 | 10.0 | 12.0 | 14.0 | 15.0 |
Costa, vitrachenі | ||||||||
on stimulyuvannya zbutu, yew. UAH. | 5.0 | 5.0 | 5.0 | 5.0 | 5.6 | 5.6 | 5.6 | 5.6 |
Costa, on vitrachenі formuvannya MEREZHI rozpodіlu | ||||||||
product, yew. UAH. | ||||||||
Together vitrat, yew. UAH. | 10.0 | 11.0 | 13.0 | 14.0 | 15.8 | 17.8 | 19.8 | 20.8 |
Primіtka. Zastosovuєtsya іnformatsіyna advertising. At the Hotel Costa transportnі not vitrachalis.
table 4.5
Vіdomostі about CJSC "Obolon"
| Pokaznik | 2002 p. (Per quarter) | 2003 p. (Per quarter) | ||||||
I | II | III | IV | I | II | III | IV | |
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 |
Obsyag popitu, | ||||||||
yew. UAH. | 5480 | 5480 | 5480 | 5490 | 5491 | 5491 | 5491 | 5492 |
Obsyag realіzovanoї | ||||||||
produktsії, yew. UAH. | 420 | 420 | 421 | 421 | 422 | 422 | 422 | 423 |
Costa, vitrachenі | ||||||||
on rozroblennya | ||||||||
product, yew. UAH. | 53 | 53 | 53 | 52.5 | 52.5 | 52.5 | 52 | 52 |
Vіdomostі about Courcy reklamіstіv i bіznesmenіv
Zakіnchennya Table. 4.5
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 |
Costa, on payment of transport vitrachenі poslug, yew. UAH. | 1 | 1 | 1 | 1 | 1.2 | 1.2 | 1.2 | 1.2 |
Costa, on vitrachenі stimulyuvannya zbutu, yew. UAH. | 2 | 2 | 2 | 2 | 3 | 3 | 3 | 3 |
View advertisements, scho zastosovuєtsya | Іnformatsіyna | Nagaduvalna | ||||||
Costa, on vitrachenі formuvannya MEREZHI rozpodіlu product, yew. UAH. | 10 | 10 | 12 | 13 | 13 | 14 | 16 | 17 |
Together vitrat, yew. UAH. | 66 | 66 | 68 | 68.5 | 69.7 | 70.7 | 72.2 | 73.2 |
10. For yakimi pokaznikami mozhna viznachiti konkurentospromozhnіst for komertsіynimi, organіzatsіynimi that ekonomіchnimi minds?
table 4.6
Commodity nomenclature th asortimentnі cooperate for fіrmi "Akvalan"
The width of the product-mіks | ||||
Dovzhina product-mіks | Lіnzi optichnі | Kraplі the eyes | setting | Dіagnostichne ustatkuvannya |
M'yakі kontaktnі Zhorstkі kontaktnі For okulyarіv: kolorovі, prozorі | W antimіkrobnimi vlastivostyami (4 VD) W is therapeutic efekt (VD 3) Vіtamіnnі | Rogovі Metalevі | Mіkroskopi (VD 2) Optichna lіnіyka | |
table 4.7
Vihіdnі danі for rozrahunku іntegralnogo pokaznika konkurentospromozhnostі virobіv
| Product | Pokaznik | Energetichna tsіnnіst kcal / cm3 | Kolіr | Gusto | Sobіvartіst one virobu, UAH. | Cena realіzatsії one virobu, UAH. |
Napіy "Sports" (1 liter) | Ekspertna otsіnka | 0.6 | 0.2 | 0.9 | 1.0 | 1.5 |
The absolute value of the i-th parameter tehnіko-ekonomіchnogo | 3 | 2 | 5 | |||
Zagalnі characteristics | 45 | Prozorov | Trav'yanisty | |||
Napіy "Daisy" (1l) | Ekspertna otsіnka | 0.6 | 0.6 | 0.9 | 0.84 | 1.45 |
The absolute value of 'th tehnіko-parameter ekonomіchnogo | 3 | 2 | 5 | |||
Zagalnі characteristics | 40 | Zhovtuvaty | 3 Yabluko | |||
Napіy "cream soda" (1l) | Ekspertna otsіnka | 0.6 | 0.1 | 0.9 | 0.9 | 1.5 |
The absolute value of 'th tehnіko-parameter ekonomіchnogo | 3 | 4 | 5 | |||
Zagalnі characteristics | 65 | zhovto | Vanіlny |
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