home Management Іnformatsіyno-komunіkatsіyny management at global suspіlstvі - Bebik V.M.

Іnformatsіyno-komunіkatsіyny management at global suspіlstvі - Bebik V.M.

Dodatok 5.3.2 Analіtichna іnformatsіya press-service of the President of Ukraine about the results of doslіdzhennya sotsіalno-psihologіchnih aspektіv dіyalnostі ZMK that іmіdzhu Kravchuk

W metoyu nalagodzhennya vіdpovіdnogo іnformatsіynogo zabezpechennya dіyalnostі President of Ukraine, vivchennya i koriguvannya through zasobi masovoї komunіkatsії yogo іmіdzhu pres office of President once іz Spіlkoyu vikladachіv vischoї school that naukovtsіv Ukraine, Tovaristvom psihologіv Ukraine that NDІ psihologії Ukraine in chervnі 1992 roku Bulo held ekspertne opituvannya 151 profesіynogo psychologist s usіh regіonіv Kraina.

Sered ekspertіv viyavilosya 36.88% 63.12% cholovіkіv i zhіnok. For vіkom: 20 rokіv - 2,13% od 21 to 30 rokіv - 26.24% od 31 to 40 rokіv - 31.91% od 41 to 50 rokіv - 19.15% od 51 to 60 rokіv - 7.09%. Natsіonalnіst respondentіv in tsіlomu vіdpovіdaє natsіonalnіy strukturі population of Ukraine i ukraїntsіv - 70.92%, rosіyan - 21.28%, єvreїv - 3.55%, polyakіv - 0.71%, predstavnikіv іnshih natsіonalnostey - 3.55%.

Doslіdzhennya unіkalne, to scho psihologіchny housing Ukraine Je duzhe not numerically (1200 Chol.) And Yogo predstavniki rozporoshenі practical for vsіh unіversitetah that pedagogіchnih universities of Ukraine (for vinyatkom NDІ psihologії that Mensch mіroyu NDІ pedagogіki).

Tsі result toil Velika Naukova i practicality tsіnnіst i zaslugovuyut on nayuvazhnіshy rozglyad s point Zora spіvvіdnosin President of Ukraine is the yogo services іz zasobami masovoї komunіkatsії.

Before Tim yak rozglyanuti sotsіalno-psihologіchnі aspects dіyalnostі President i visvіtlennya її in ZMІ, duzhe korisnim Je mamboo.com This user s Vlasnyi іmіdzhem rіznih televіzіynih kanalіv i esta.

Vrahovuyuchi those scho 26.24% opitanih ekspertіv Schodnya and 43.26% respondentіv mayzhe Schodnya divlyatsya televіzor (22.7% - pridіlyayut Yomou 1-3 dnі on Tyzhden, and 7.09 - mayzhe not divlyatsya TB) can zrobiti visnovki stosovno dosit temple rіvnya іnformovanostі respondentіv.

For їh otsіnkami (per p'yatibalnoyu System) rating populyarnostі esta Got Taqiy viglyad:

1. "Ostankіno" (Moscow) - 3.58

2. "Tete-a-tete" - 3.32

3. "OOO Russian Federation" - 3.29

4. Osvіtnya programa - 3.00

5. UT-I - 2.44

6. UT-2 - 2.36

Otzhe, zhodna s Reigning of Ukrainian esta not otrimala for their robot navіt i poserednoї otsіnki - trіyki!

Especially Varto skazati about uspіh esta "Tete-a-tete", yak yogo not dosyagla zavdyaki vmіlіy rezhisurі abo operational іnformuvannyu and zavdyaki pіdbirannyu away repertoire vіdeoryadu, nasampered fіlmіv.

In zv'yazku s CIM pravomіrnimi vidayutsya takі bids:

1. Je Nazrіlim reformuvannya Sistemi sovereign telebachennya Ukraine, yak-Get out purely prograє іnformatsіynu vіynu Maskovskiy TB;

2. Potrіbno dati Prostir for rozvitku alternative telebachennya (komertsіynogo, cable toscho), put in zakonnі yogo pid control framework prezidentskoї Vladi;

3. Bajan vikoristovuvati teleprogramu "Tete-a-tete" for prosuvannya "for sale" suspіlnіy svіdomostі polіtiku that President yogo іmіdzh.

Rozglyadayuchi rating populyarnostі okremih іnformatsіyno polіtichnih-TV, zvernіmosya to Table. 1.

tABLE 1

RATING populyarnostі іnformatsіyno-polіtichnih transmission (%) *

Mali respondents mozhlivіst vidіliti not bіlshe 10 telecasts.

Zakіnchennya Table. 1

3 guidance danih znovu still vihodit scho lіderi Maskovskiy telebachennya "Visti" (54.61%), "Pid sign" Pі "(52.48%) is the" News "(48.23%) uniquely viperedzhayut Ukrainian" UTN " (39.01%) i "Dnipro" (36.88%).

Become ekspertіv vplivaє on populyarnіst їh in the sight of the TB program.

Cholovіki, napriklad, vіdznachili "Visti" - 61.54%, "News" - 53.85%, "Pid sign" Pі "- 48.08%," Dnipro "i" UTN "- by 44.23%.

In zhіnok Troch INSHI simpatії: "Pid sign" Pі "- 55.06%," Subject "- 52.81%

"Visti" - 50,56% i "News" - 44.94%.

Dayuchi otsіnku visvіtlennyu zasobami masovoї Informácie dіyalnostі President of Ukraine, expert of vistavili takі Bali (Table. 2).

tABLE 2

Rіven vdovolenostі ekspertіv visvіtlennyam dіyalnostі President of Ukraine ukraїnskimi that Maskovskiy ZMІ (%)

Sered nevdovolenih robots of Ukrainian mass-medіa perevazhayut takі tverdzhennya 's president not povinnі їzditi that brati іnterv'yu odnі th Ti x men "," not guilty Presa odnostoronno pokazuvati President deprivation s positive side, "" Wanted bіlshe pokazuvati team president, Especially s point of Zora practical vikonannya yogo rіshen ".

Stosovno visvіtlennya dіyalnostі President Ukrainian TB naybіlshe ekspertіv vvazhayut, scho not required zmіnyuvati Quantity hour to show the president and retelno popratsyuvati over yakіsnimi aspects of the problem - 44.68%, 24.11% Hoca opitanih vvazhaє, scho treba visvіtlyuvati deprivation golovnі podії, vіdkinuvshi " vsіlyakі drіbnitsі ".

Otsіnyuyuchi really іsnuyuchy іmіdzh LM Kravchuk, expert of vvazhayut scho vіn potrebuє koriguvannya.

Ninі President Mauger zapisati sobі to asset Rozbudova derzhavnostі i sotsіalne peremir'ya. On Dumka psihologіv all Tse Got Booty - takoї point Zora vіdpovіdno dotrimuyutsya 17.39% i 36.23% ekspertіv.

Together s note suspіlna svіdomіst vimagaє reformist president, about scho svіdchat pillows 41.31% respondentіv. When chomu not just a reformer and the reformer at the Branch Economy, upravlіnnya Gospodarstwa i powers.

A zvіdsi i perelіk power, SSMSC naybіlshe tsіkavlyat gromadskіst in osobі President:

1. Rіven yogo knowledge of the Branch Economy, polіtiki, right, i sotsіologії psihologії / tobto іntelekt / - 44.68%.

2. organіzatora of Quality, practice - 36.17%.

3. Look Polіtichnі - 35.46%.

4. Nayblizhcha team osobistі druzі - 31.21%.

Reklamuyuchi president on Tsikh power slіd ROBIT Especially nagolos, Hoca not Varto zabuvati, scho people takozh tsіkavlyat (Mensch mіroyu) moralnі of Quality - 17.73% that mіzhosobistіsnі stosunki s іnshimi polіtikami - 16.31%.

"Іdealny president" for Ukraine

Doslіdzhennya showed scho in suspіlnіy svіdomostі Je dosit virazny іmіdzh іdealnogo President, Money Does Got Booty maximum nablizheny іmіdzh real head power (Table. 3).

Zhіnki bіlshe, nіzh cholovіki, tsіnuyut in osobі President іntelіgentnіst (71.91% vs. 61.54% vіdpovіdno) komunіkabelnіst (29.21% vs. 23.08%), Rozum (50.56% vs. 42.31%) i pratsovitіst (21.35% vs. 15.38% vіdpovіdno).

A cholovіki, bіlshe nіzh zhіnki, vidіlili mudrіst, rozvazhlivіst (76.92% vs. 64.04%), muzhnіst (32.69% vs. 14.61%), napoleglivіst (26.92% vs. 19.1%) i pochuttya humors (32.69% vs. 28.09% vіdpovіdno).

In Perche 11 pozitsіyah Leonid Kravchuk Got duzhe visokі pokazniki. Tse svіdchit about those scho vіn figuratively Saying to, Je Lyudin on svoєmu mіstsі.

tABLE 3

Osnovnі RISS character pritamannі іmіdzhu іdealnogo President (%) *

Mali respondents mozhlivіst vidіliti not bіlshe 5 Figure nature.

Together s note, pratsyuyuchi over іmіdzhem, prezidentovі treba zmenshiti svoї pokazniki on such risah, yak i oberezhnіst vpertіst i zbіlshiti - on kolegіalnostі.

descho about televіzіynі standardized display of President of Ukraine

To dwellers pіdvischiti efektivnіst robot creations, koriguvannya that pіdtrimtsі on nalezhnomu rіvnі іmіdzhu president Bajan vikoristovuvati takі rekomendatsії:

I. Form has acted

Naybіlsh efektivnosti forms "sale іmіdzhu" E:

1. Pres s konferentsіya-expired food - 63.04%.

2. Direct TB efіr s vіdpovіdyami on zapitannya television radіosluhachіv - 56.52%.

3. TV debate polіtichnimi s opponent has - 44.93%.

On Dumka ekspertіv, Mensch efektivnosti Je regulyarnі pryamі zvernennya to gromadyan on radіo that TB - 26.81%, has acted in ofіtsіynі parlamentі - 26.09%, іnterv'yu zhurnalіstami h - 17.39%, zustrіchі "from Masach" - 11 , 09% show that vistupіv pid hour ofіtsіynih vіzitіv - 8.7%.

We'll see not zvazhayuchi on efektivnіst teledebatіv, vikoristovuvati їh, okrіm peredvibornoї Borotba, Je nedotsіlnim.

(President - nayvischa person, addressing the people Yakscho Won vstupaє to debatіv TB, team won by spriyaє pіdvischennyu rating svoїh oponentіv..)

2. landscape іnter'єr

1. Sered people (gromadskіst, toscho team) - 49.65%.

2. robochem kabіnet - 41.84%.

3. Together s vidatnimi іnozemnimi Gromadska

that polіtichnimi dіyachami - 38.30%.

4. naukovіy auditorії, laboratorії, bіblіotetsі - 19.15%.

5. fonі starovinnih budinkіv, pam'yatok arhіtekturi - 17.73%.

6. domashnіy obstanovtsі - 14.89%.

7. Promyslova pіdpriєmstvі have lіkarnі, shkolі, magazinі - 12.77%.

8. Sіlska mіstsevіst, Picturesque kraєvid - 9.22%.

9. Novobudovi zhitlovih rayonіv - 2.84%.

3. The provisions in prostorі

On Dumka bіlshostі - 53.19% - in President calls pokazuvati rusі. Navіt Yakscho yde static zyomka, Bajan vikoristovuvati peresuvannya in prostorі (napriklad, posunutisya in krіslі s wheels stand for a book abo pіdіyti to Vikna toscho).

4. odyag

36.68% respondentіv nada Yomou value 35.46% for Vislova kravatkoyu s suit, and 27,66% - for the "democratically" odyag.

5. іnterv'yueri

On Dumka ekspertіv, gotuyuchi vіdeomaterіali for the participation of the President (Especially іnterv'yu) Bajan zaluchati rіznі tvorchі brigade mozhlivo, th іz zaluchennyam group s alternative telebachennya.

Tse allowed urіznomanіtniti plot, uniknuti shtampіv, Zroby bіlsh privablivim іmіdzh president. Parallel bude i virіshuvatisya problem of Quality ukrajins'koho telebachennya for rakhunok CREATIVE zmagannya telezhurnalіstіv. Arbіtrom at tsomu zmagannі for vіdeoryad maintained upstream of the participation of the President could b vistupiti nezalezhnі EXPERT - fahіvtsі іz sotsіalnoї psihologії that masovoї komunіkatsії, ob'єdnanі Navkolo press-service of the President.

Krіm, when doborі іnterv'yuerіv Bulo b dotsіlnim zaluchati i zhurnalіstіv, polіtichnі Look yakih not Look zbіgayutsya s president. W polіtichnoї vіdomo practice, scho, vikoristovuyuchi method іdeologіchnogo, oso-bistіsnogo abo іnshogo contrast can be maintained upstream dosyagti nabagato rezultatіv, nіzh if іnterv'yuer, Saying, words of one s ekspertіv, "zaglyadaє prezidentovі have company." Vrahovuyuchi neabiyake vmіnnya LM Kravchuk lead diskusіyu, Pevnyi іdeologіchne zmagannya in efіrі mіzh president Yea i zhurnalіstami not tіlki mozhlivim and second dotsіlnim.deyakі visnovki

Analіz situatsії in poєdnannі s results tsogo doslіdzhennya daє the right to stage the Power about printsipove virіshennya such problems:

1. Stvorennya Derzhavnoї psihologіchnoї service, odnієyu s funktsіy yakoї Got Booty psihologіchne zabezpechennya dіyalnostі that President yogo commands;

2. Reformuvannya sovereign telebachennya i radіo, legalіzatsіya alternative telebachennya i radіo, vstanovlennya rіvnih rights for them s metoyu zabezpechennya CREATIVE zmagannya i pіdvischennya of Quality natsіonalnogo telebachennya.

3. Utvorennya potuzhnoї natsіonalnoї іnformatsіynoї MEREZHI s Square vihodami on naybіlshі іnformatsіynі agentsії svitu s metoyu formuvannya positive іmіdzhu nezalezhnoї Ukraїnskoї powers that її Perche, democratic obranogo President;

4. Venue of Organіzatsіya i postіynih CREATIVE semіnarіv for predstavnikіv zasobіv masovoї Informácie i pratsіvnikіv presovih services Reigning admіnіstratsіy on mіstsyah іz zaluchennyam maintained upstream іntelektualnih forces i nasampered sotsіalnih psihologіv, polіtologіv, pravnikіv i ekonomіstіv, psihologіv.