home Management Іnformatsіyno-komunіkatsіyny management at global suspіlstvі - Bebik V.M.

Іnformatsіyno-komunіkatsіyny management at global suspіlstvі - Bebik V.M.

6.4. Spetsіalnі come in press-service

W metoyu realіzatsії svoїh funktsіy on visvіtlennyu in zasobah masovoї komunіkatsії dіyalnostі sub'єkta polіtichnoї, ekonomіchnoї chi duhovnoї spherical suspіlstva press-service musit shukati "pіdhodi" to mass-medіa, dwellers potrіbna you іnformatsіya z'yavilasya in quiet chi іnshih ZMK in potrіbny h i in pozitivnіy іnterpretatsії for you.

For tsogo Press service zdіysnyuyut rіznі, vzhe ustalenі spetsіalnі come in.

I. Pres-konferentsіya

Perevaga tsogo sunset polyagaє not deprivation in desheviznі and minutes from mozhlivostі ohopiti bagato ZMK.

Vlasnyi vzhe topic pres-konferentsії guilty mіstiti іnformatsіyny privіd. Tsya vimoga vitrimuєtsya schodo vsіh zahodіv i zv'yazkіv s gromadskіstyu, ale for the pres-tse konferentsії Especially characteristic.

Requested at the press-konferentsіyu

Іsnuyut takі Method Requested: obdzvonyuvannya, rozsilannya povіdomlen Electonics why, she listіvok fax (nayavnostі per hour for їh pіdgotovki), SMS - Mobile phone reception through.

Faksogrami i listіvki-Requested obov'yazkovo toil mіstiti Contact phone is the e-mail organіzatorіv. The requested zaznachaєtsya takozh exact address of the call, yak yogo Georeferencing їhati to implementation, іnodі schemes proїzdu avtomobіlem.

Efektivnosti becoming Taqiy sposіb rozsilannya povіdomlen, yak fax modemnі pay, vmontovanі in komp'yuteri.

At great mіstah zaprositi zhurnalіstіv mozhna takozh pomіstivshi іnformatsіyu about Zahid to іnfostrіchki іnformatsіynih agentsіy. Todі іnformatsіya about Zahid z'yavitsya redaktsіyah in newspapers before spadix letyuchki. Against, with tsomu nemozhlivo prokontrolyuvati, skіlki zhurnalіstіv Come on konferentsіyu i hto sama.

Dotsіlno to rechі, zaprositi not deprivation zhurnalіstіv (40-50), and the second іnshih osіb, zatsіkavlenih in problematitsі tsієї pres-konferentsії.

Hour i trivalіst pres-konferentsії

Provoditi pres-konferentsіyu naydotsіlnіshe about 11-12 abo about 15 godinі. In bagatoh newspapers naypіznіshy termіn filed Informácie - 15 Godin. Up to 11 Godin wound bagato redaktsіy conductive letyuchki. Varto pam'yatati takozh, scho telezhurnalіsti potrebuyut Pevnyi hour, Abi pіdgotuvatisya to fotografuvannya abo vіdeo- chi audіozyomki.

Neobhіdno vrahovuvati slit th dnі Key infrastructure newspapers. Skazhіmo, rayonki vihodyat, yak rule, Sereda second Saturdays. Vіdtak, naykraschі dnі for pres-konferentsіy - ponedіlok i four.

Telebachennya Got pevnі osoblivostі, pov'yazanі s neobhіdnіstyu installation materіalu (profesіonali installation s story novine vitrachayut schonaymenshe hvilin 45) i Orenda mounting studіy. Tom potrіbno nobility SSMSC chasovі obmezhennya іsnuyut for warming up in yakіy Bajan "zasvіtiti" your Zahid.

Trivalіst pres-konferentsії not guilty perevischuvati 90 hvilin.

Naperedodnі pres-konferentsії Varto rozv'yazati okremі organіzatsіynі power. Yakscho potrіbny great pres-chi center concert hall, neobhіdno zazdalegіd housewifely s admіnіstratsієyu. For tsogo treba sklasti sheet zaznachivshi date titles pres-konferentsії, її trivalіst, Quantity uchasnikіv, neobhіdnі tehnіchnі Hotel toscho. Potіm z'yasuvati vitrati at Orenda i tehnіchnі Hotel i zazdalegіd vpisati їh in koshtoris. Vartіst Orenda Zali varіyuєtsya fallow od її tehnіchnogo rіvnya, mіstkostі, prestizhnostі Venue of the one hour of sunset.

Yakscho just past about regime mortgage neobhіdno zatverditi in receptionists chi chief press-center of the guest list i zhurnalіstіv, z'yasuvati moment pov'yazanі h hour perebuvannya in orendovanomu primіschennі. So needless zazdalegіd treba uzgoditi power about harchuvannya zhurnalіstіv i sunset reviews.

Hall for press-konferentsії, and especially just past Yakscho about peredvibornu kampanіyu, Got Booty vіdpovіdno framed.

On stіnі behind the desk for prezidії dotsіlno rozmіstiti Prapor, poster s emblemoyu organіzatsії abo viborchoї Orthopedic faded portrait of the candidate, in a word - vіzualno oformiti podіyu.

Bajan not zaproshuvati for stіl for prezidії bіlshe 4-5 uchasnikіv. Nepogano, if Persha lady vistupaє erect.

On stolі for prezidії potrіbno roztashuvati plates s danimi about chlenіv prezidії. Plant on tablets, yak usually not zaznachayut. However Yakscho Absent materіalіv for rozdavannya then tsі danі zaznachayut in takіy poslіdovnostі: prіzvische - great lіterami, pid іm'ya him that on batkovі malimi lіterami, slit nizhche - NAME organіzatsії chi partії, plant. Napriklad:

Bibikov Valeriy Mikhailovich

Mіzhregіonalna Akademіya upravlіnnya personnel polіtichnih Doctor of Science, Professor

On stolі prezidії for i in Kishen not guilty Buti mobіlnih telefonіv that іnshih predmetіv, SSMSC mozhut vіdvolіkati uwagi vistupayuchogo, zhurnalіstіv i REQUESTED.

Before the entrance to Zali neobhіdno postaviti reєstratsіyny stіl have primіschennі rozvіsiti strіlki іz poznachennyam de vіdbuvaєtsya Zahid.

Zazdalegіd treba perevіriti tehnіchne obladnannya - mіkrofoni, projectors, monіtori toscho. Televіzіynі Cameri Bajan staviti on one rіvnі s vistupayuchim. For іdealnih minds for їh vstanovlennya neobhіdny spetsіalny Marketplace. Yakscho yogo Absent, potrіbno zvіlniti Location Perche in row i passes (on rіvnі scene) for televіzіynih i fotozhurnalіstіv.

In zalі dotsіlno rozmіstiti "yupіteri" pid Kut 45 gradusіv to the scene. Okrіm order to funktsіy Press service nalezhat:

• prognozuvannya subjects mozhlivih zapitan;

• organіzatsіya "neobhіdnih" zapitan, zrezhisovanih Press service;

• akreditatsіya zhurnalіstіv i Requested їh at pres-konferentsіyu;

• redaguvannya text verbatim report i pіdgotovka pres-relіzu;

• psihologіchna pіdgotovka to zustrіchі s Pres.

Zagalny procedure for holding press-konferentsії

1. Zustrіch i have in Registration zhurnalіstіv holі, pid hour pres-yakoї rozdayut relіzi, press-packages that INSHI materіali.

Pres-i konferentsіya brifіng pochinayutsya not pіznіshe yak 5 hvilin pіslya announced hour.

2. Vstupne words pres-Secretary vіdrekomenduvannya uchasnikіv (5-10 hvilin).

Pershe word nadaєtsya vistupayuchim, potіm constitute zapitannya, about scho Got Veduchi ogolositi.

Vіn stitches in the order zalі, kontrolyuє situatsіyu not dozvolyaє perebivati ​​vistupayuchih.

3. acted as uchasnikіv (schonaybіlshe hvilin 40).

For 5-10 hvilin until the completion of press-konferentsії Veduchi Got ogolositi zhurnalіstam scho stink smear postaviti two ostannі zapitannya.

4. Zapitannya-vіdpovіdі (schonaybіlshe hvilin 40).

Veduchi Got poprositi zhurnalіstіv pіdnіmati hand vіdrekomendovuvatisya i staviti deprivation odne zapitannya. Yakscho zapitannya at Dumka Veduchi, nezrozumіle, provokatsіyne chi mіstit negatively pіdtekst, vіn Got zrobiti zauvazhennya i poprositi korektnіshe formulyuvati zapitannya.

5. Zaklyuchne word press-secretary.

Naprikіntsі neobhіdno podyakuvati auditorії for uwagi i zaprositi to other Zahid (Yakscho vzhe yogo priznacheno). Ogolositi about prezentatsіyu, reception, Priya, Inshyj Zahid, yaky peredbachaєtsya pіslya pres-konferentsії.

Zabezpechennya BEZPEKA pid hour pres-konferentsії For tsogo take control pid:

• vhіd to primіschennya i pass on akreditovanih pres-konferentsіyu zhurnalіstіv i uchasnikіv;

• vhіd to Zali - cob until sunset. Receptionists takozh Got right up zvernutisya zhurnalіstіv s Prokhanov Show vmіst bags i perevіriti Aparatura; s tsієyu metoyu її vklyuchayut in robot mode;

• dverі to Zali (via kіlka hvilin pіslya cob sunset їh zachinyayut). Quiet, scho spіznilisya to vіlnih mіsts suprovodyat pratsіvniki Press service of that service BEZPEKA;

• pіdhodi to the Stage, Lectern, unikayuchi at tsomu focus televіzіynih cameras;

• bіchnі dverі vihodu on stage (for mіstyatsya kulіsami).

2. Pіdgotovka pres-relіzіv

Before the press-konferentsії abo brifіngu rozdati BAJ press-relіzi, at de stislomu viglyadі taxes neobhіdnu for zhurnalіstіv іnformatsіyu.

Pres-relіz Got Booty nasicheny facts th tezami, ale i nebagatoslіvny readability.

For tsogo Bajan dotrimuvatisya Pevnyi rules:

• vikoristovuvati one Arcos Paper the text of s s one side (Yogo easily Chitat i peresilati fax);

• zalishati shirokі field i drukuvati text two іntervali;

• header ROBIT yaskravim, vluchnim i zrozumіlim;

• Folding Unikat was spoken i abrevіatur;

• pisati text stislo, Abi yogo Bulo vazhko skorotiti;

• zamіst simvolіv i digits vikoristovuvati words (napriklad, tisyach, mіlyonіv, vіdsotkіv).

3. sidelines

For bagatoh zhurnalіstіv pres-konferentsіya pochinaєtsya pіslya її completion. Pong zrivayutsya mіsts h i "take in oblogu" candidate. Zavdannya pres-sekretarіv - kontrolyuvati situatsіyu, vvіchlivo vіdpovіdayuchi zhurnalіstam on the go, vivodyachi pіdopіchnogo іz Zali.

When spіlkuvannі s zhurnalіstami in neformalnіy obstanovtsі Varto pam'yatati, scho not іsnuє Informácie "not for Pres", i do not Pokey zhurnalіsti zalishili primіschennya, їhnі mіkrofoni, photo i CAMERA mozhut Buti vvіmknenі.

Pіslya pres-konferentsії neobhіdno vіdstezhiti reaktsіyu ZMK, zberegti virіzki s publіkatsіy, recording i stenogramu zustrіchі.

4. Brifіngi

Brifіngi - regular organіzatsіya zustrіchey s zhurnalіstami. Yak usually in one mіstsі in odnakovy hour. So mіstsem Mauger Buti pres center organіzatsії chi viborchoї Campaing. Pid hour regularly brifіngіv zhurnalіstam mozhna podavati rozklad zahodіv lіdera on Tyzhden, pres-relіzi, said the candidate, toscho press-service.

5. Priyomi, kokteylі

Priyomi th kokteylі not Varto organіzovuvati often, ale th pіdstav not figure out for spekulyatsіy s drive materіalnih mozhlivostey organіzatsії abo candidate.

Vodnochase prezentatsії, priyomi - іdealny sposіb zabezpechiti іnformatsіyu, yak neobhіdno zbuti ZMK positively psihologіchnim background.

Priya not obov'yazkovo peretvoryuvati on benket. Korisnіst such entry for Orthopedic viznachaєtsya peredusіm yakіsnim warehouse Requested zhurnalіstіv, їh populyarnіstyu Sered vibortsіv.

Zamovlyayuchi chastuvannya i nápoje requiring vrahovuvati scho Sered zhurnalіstіv bagato zhіnok, SSMSC polyublyayut licorice s їzhі th Nadto not mіtsne s napoїv.

Oznayomivshis s okremimi practicality aspects organіzatsії Gromadska zv'yazkіv for Relief presovoї service, pereydemo to Pevnyi theoreticity uzagalnen schodo organіzatsії zv'yazkіv іz zasobami masovoї komunіkatsії, SSMSC toil bezposerednє practicality value.

Otzhe, sformulyuєmo Human-Robot s pres:

1. Vivchiti napam'yat mainly Chastain has acted.

2. Look govorito s gromadskostі instead svoєї place the chi organіzatsії.

3. Podavati News in dostupnіy for rozumіnnya i formі empathy.

4. Nayvazhlivіshі News povіdomlyati on the cob zustrіchі.

5. Dawat (Yakscho mozhlivo) pryamі vіdpovіdі on pryamі zapitannya.

6. Do not vіdpovіdati on "slizkі" zapitannya.

7. Casati truth navіt Yakscho Tse vazhko.

8. Yakscho vіdpovіdі Absent, maintained upstream honestly zіznatis at tsomu, obov'yazkovo poobіtsyavshi vіdpovіsti Zgoda.

9. govorito about people, not about kontseptsії.

10. zbirati zhurnalіstіv, Yakscho Absent that, scho stink vvazhayut noviny.

11. Pіdgotuvati "domashnі blank" th organіzuvati vіdpovіdnі zapitannya.

12. Urahovuyuchi silnі that slabkі hand, sformulyuvati vlasnі standardized spіlkuvannya s televіzіynimi, radіo- i drukovanimi ZMK.

13. Organіzuvati postіyny monіtoring povіdomlen ZMK s power scho stanovlyat іnteres.

14. Kontrolyuvati trivalіst pres-chi konferentsії brifіngu. Not viproshuvati zapitan, Yakscho on the cob navіt Bulo zaznacheno hour vidіleny for spіlkuvannya іz zhurnalіstami. Naprikіntsі slit times aktsentuvati uwagi on klyuchovіy problemі scho obgovoryuєtsya, pozayak ostannє zapam'yatovuєtsya naykrasche, Especially Yakscho Absent vpevnenostі scho bude pochute zrozumіle correctly.

15. Do not sperechatis іz zhurnalіstami.

16. Do not pіddavatis on provokatsії zhurnalіstіv, oskіlki them perevaga redaktorskoї changes i znyatogo installation.

Guidance will please list-rules can be prodovzhiti. Polіtichna practice - rіch duzhe foldable, tsіkava i ambiguous. Vaughn is staying on peretinі polіtichnoї science th polіtichnogo Mistetstvo i to potrebuє CREATIVE poєdnannya Naukova i Mystetskyi knowledge. The I mostly here - not vipustiti situatsіyu s-pid control, be aware of the golden mean, scho daє zmogu dіyati vpevneno, perekonlivo i, smut, uspіshno th efektivnosti.