Marketing - Primak TO

ROZDIL 1. MARKETING THA YOGO SUCHASNA CONCEPT

1.1. SHORT CURRICULUM FOR THE STREET MARKETING

Yak rinkova kontceptizіa upravlennya marketing vinik 1902 р. The United States. At that hour, at the provincial universities, the edge of the boule was enticed by a course of lectures on the organization of goods and services. І sama todi in the companies "Curtis Publishing Co.", "Yu. S. Rabber K", "Svift and K" boulo has been selected for the marketing campaign. On the cobble of the XX century. Відомі вчені, zokrema R. Butler, T. Bekman, P. Conversa іn., Vpershem tried to treat marketing yak science. In Europe and Japan, marketing has expanded through the market of commodities, lishe pislja Drugoy svitovoї vinyni at once, with the plan of J. Ketler Marshall and the turnaround course of Douglas MacArthur.

Rinok served the booze in a 50-60s rock, which is used to develop the economy. Same to the United States, marketing rushed to zastosovuvati in the markets of goods promyslovogo gritschenya: sirovini, komplektuchih і takatkuvannya. In Europe marketing in the markets, the tiring of the sirovini boulo is provoked by the piсnіshe - після енергетичної кризи the mid 70's rock. Conservative fіnansovo-bankingі svіt сприйняв marketing pіdhіd лише наприкінці 70-х - on the cob of the 80's rock. I know America was ahead of Europe.

Lishe naprikіntsi 80's rock marketing marketing in a wide range of social and political spheres and odorazi posidane there dominoychі positsії. Become popular dosliezhennya polichnichnyh, mystic, medical, tourist and advertising rinkiv.

In the Ukraine, Rosii, and takozh at the edges of Baltic and Scandinavia, marketing has become more extensive on the cob of the 90th rock. In 1991-1993, r. Yogo pochela zastosovuvati in fіnansovo-bankіvskіy spheresі України та Росії. The Presidential Vibory knew the world through the penetration of marketing technologies into a half-ruble market. Іz completed the Masovian privatization, formulations of the financial and promyslovyh groups from 1994-1998 рр. Marketing pіdhіd rested використовувати і on промислових підприємствах. Often, banks have marshalled an unoccupied group of detainees on the corridor of "pidshefnogo" pidpriemstva, and then financed the securing of marketing services. Вітчизняні товаровиробники, яких значно потіснили міжнародні компанії, from 1995-1999 рр. Were widely vikoristovuvaty marketing z method vidnuvlenya his own chastok szhivychogo rinku. Ninі na cherzі pogranennya marketingovogo i ideologii u soi spheri, yak cinematograf, gosudvne upravlynnia, andustriya gostalnogo gosdarstva, osvita, health of health, the rinks of the conceptual and sociological-philosophical ideas.

Marketing of the profession is not new for Ukraine. They stumbled over the Radyanskih chasiv. Napriklad, on pidpriemstvah buli fahіvtsi, yaki stored the plan zbutu produkti pro plan material zabezpechennya. In addition, the stench nalagodzhuvali contact, laid down lands with naiwigidnymi partners, vikoristovoychy osobisty zvichki. Advertising was widely propagated, especially polite. F. Taylor [20] nagoloshuvav, scho radyanski specialities in the sphere of propaganda in his own private life, they were playing, the propaganda was lying on the floor. І Same polity has vikonuvala bіlshіst marketingovykh funktsіy. Spicrater was called the referent; Спіндоктор, або фахівець з "паблік рилейшнз", був завідувачем відділу із звнішньоекономічних зв'язків, однак їхні functіії від цього не змінювалися.

Pevna Rіch, the command-and-administrative department of economics, broke the form of marketing to science, and the skin of the penitentiary system hastily inculcated vzakivki "up", not zamisljuchačimsya over the time, yak zaluchiti prizhivacha that zadovolniti yogo consumer. Otozh pitanny schodo rivalsprosprostozhnostі vosno proizvodstva y pidpriemstva naveit not vnikalo.

In the 1990s, the functionality of marketing was gradually changing. Novi tehnologii (not less vibrobitvtva, but zv'yazku, komunikatsії, sale) breeds and new methods of marketing vplyu. Osobliva uviga ninі pridilyayatsya elektronnomu sale and new forms of the sale and delivery of goods. Pomitno zmіnilysya sistemi prosuvannya goods from the vibrochnika to spizhivacha.

Completing the "cold weather" and the intensive development of various international zv'yazyv created a monster, called "globalization". Ranishe Torgovleju із зарубіжними партнеми опікувалися спеціальні фірми й транснаціональні корпорації. Нині навіть приватні фірми втягуються на глобальні відносини: procure sirovinu in one territory, vibrobyayut friend - from friend, sell ready virobi - in third.

Paradoxically, in order to globalize and technologic vidkritya, zakonuchuchi status quo, vodnochas vikryvayut velichne mozhnosty. Наприклад, задяки глобалізації компанія "Volvo" продає свої автомобілі в усьому світі людям, які want to be іздити безпечно; "McDonald's" is satisfied with the relish of the young. Starі компанії зникають, а на їх місце приходить нові. Wongs of zmusheni pass through such a favor, yak і tvarini for Ch. Darvinnom, - vizhivaє nasislnіshy. Uspihu on the Ukrainian market reach the firmi, yaki nikrasche pristosovutsya to the minds of the call of the middle, actively vprovadzhuyut marketing from the vibrobitvtva system. Sered them naypomitnimimi - "Obolon", pharmaceutical company "Darnitsa", concern "Merks", "Svitochok", "Roshen", "Chumak", "Balance", "Rogan" that. Сьогодні українському виробнику потрібні нові розробки та технології у областиі marketing for the sake of the process of viroblnitsa і розробки економічної політики, що його захищатиме, а не заважатиме працювати.

Marketing is the fault of the twentieth century, it is rooted in the twenty-first century. A spetsialistiv majbutnyogo neobhіdno gotuvati siogodni.