Marketing - Primak TS

ZAPITANNYA. ZAVDANNYA

1. Shcho oznachaє dobіr tsіlovih rinkіv? Nazvіt vіdmіnnostі mіzh spozhivchim i virobnichim Rink.

2. Poyasnіt sutnіst segmentuvannya market analysis. Describe rіvnі segmentuvannya.

3. SSMSC osnovnі fun- segmentuvannya rinkіv? Describe Leather z them.

4. Etap Nazvіt segmentuvannya market analysis.

5. Yak klasifіkuyutsya marketingovі strategії fallow stage od ohoplennya market analysis? Viznachte perevagi that nedolіki kozhnoї s them.

6. Kerіvnitstvo fіrmi "Alcor", yak vigotovlyaє postіlnu bіliznu, virіshilo exchange glances through marketing programa zmenshennya obsyagu sale produktsії. Analіz dіyalnostі pіdpriєmstva viyaviv pomilki, dopuschenі at segmentuvannі market analysis. Kerіvnitstvo virіshilo vіdmovitis od geografіchnogo principle segmentuvannya i go to psihografіchnogo. SSMSC kriterії dotsіlno vikoristati pіdpriєmstvu for a new principle-Tuwani segments?

7. Prosegmentuyte rinok of Kyiv, priblizno rozpodіlіt obsyag sale for segments that viznachte ochіkuvany Prybutok troh of companies (Table 2.b -. 2.8 i Figure 2.2.).

table 2.6

Pіdpriєmstvo scho vipuskaє sіlskogospodarsku tehnіku

Pokaznik

secateurs avtomatichnі

Elektronasosi

chainsaw

Opriskuvachі

Obsyag popitu, yew. UAH.

9198

10b80

98785

8394

Obsyag virobnitstva, yew. UAH.

10980

12400

85370

5400

Vitrati virobnitstva, yew. UAH.

7920

10000

74200

3280

Dohіd od realіzatsії produktsії, yew. UAH.

9000

10580

85370

5400

Mozhlivіst oplachuvati transportnі vitrati (vіdsotok income)

2

3

3

0.1

table 2.7

Pіdpriєmstvo scho vipuskaє sіlskogospodarsku tehnіku

Pokaznik

Spetsodyag

Sportivnij odyag

Verhnіy odyag

costume

Obsyag popitu, yew. UAH.

2452

3140

4278

5130

Obsyag virobnitstva, yew. UAH.

2452

3140

4278

5130

Vitrati virobnitstva, yew. UAH.

2000

3000

4103

4940

Dohіd od realіzatsії produktsії, yew. UAH.

2452

3140

4278

5130

Mozhlivіst oplachuvati transportnі vitrati (vіdsotok income)

0

0

0

5

table 2.8

Pіdpriєmstvo scho realіzuє sintetichnі miyuchі zasobi

Pokaznik

Washing powder

"GALA"

Paste shelled

"GALA"

Rіdina for Mitt

dishes "GALA"

Washing powder

"OMO"

Obsyag popitu, yew. UAH.

7450

32830

7120

10015

Obsyag virobnitstva, yew. UAH.

8000

3000

6400

9400

Vitrati virobnitstva, yew. UAH.

7200

2415

5870

9342

Dohіd od realіzatsії produktsії, yew. UAH.

7450

2830

6400

9400

Mozhlivіst oplachuvati transportnі vitrati (vіdsotok income)

50

50

60

60

Rozpodіl market analysis for segments of Kyiv

her

Fig. 2.5. Rozpodіl market analysis of Kyiv for the segments:

and - for chiselnіstyu population in the area (1 - Dniprovskiy 2 - Darnitsky, 3 - Maskovskiy, 4 - kolishnіy Starokiїvsky, 5 - Mіnsky, 6 - Podіlsky 7 - Rasht (again - osіb 2.5 million)); b - for vіkom (1 - 0-7 rokіv 2 - 8-17 rokіv, 3 - 18-30 rokіv, 4 - 30-50 rokіv, 5 - 50-60 rokіv, 6 - 60 rokіv starshі i); in - for the way Zhittya (1 - pesimіsti 2 - realіsti, 3 - optimіsti, 4 - skeptics); g - for type osobistostі (1 - pasivnі sposterіgachі, 2 - people "navpaki", 3 - azartnі, 4 - pristrasnі); etc. - for statte (1 - zhіnki 2 - cholovіki); e - for pributkami (1 - 40-100 UAH 2 - 100-300 UAH 3 - 300-1000 UAH, 4 - 1000 UAH bіlshe i....); Yea - for a native to take (1 - pensіoneri 2 - bankіri, 3 - іntelіgentsіya, 4 - torgovtsі, 5 - pіdpriєmtsі that bіznesmeni-virob-nicks, 6 - robіtniki)