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Marketing - Primak TS
ZAPITANNYA. ZAVDANNYA
1. Shcho oznachaє dobіr tsіlovih rinkіv? Nazvіt vіdmіnnostі mіzh spozhivchim i virobnichim Rink.
2. Poyasnіt sutnіst segmentuvannya market analysis. Describe rіvnі segmentuvannya.
3. SSMSC osnovnі fun- segmentuvannya rinkіv? Describe Leather z them.
4. Etap Nazvіt segmentuvannya market analysis.
5. Yak klasifіkuyutsya marketingovі strategії fallow stage od ohoplennya market analysis? Viznachte perevagi that nedolіki kozhnoї s them.
6. Kerіvnitstvo fіrmi "Alcor", yak vigotovlyaє postіlnu bіliznu, virіshilo exchange glances through marketing programa zmenshennya obsyagu sale produktsії. Analіz dіyalnostі pіdpriєmstva viyaviv pomilki, dopuschenі at segmentuvannі market analysis. Kerіvnitstvo virіshilo vіdmovitis od geografіchnogo principle segmentuvannya i go to psihografіchnogo. SSMSC kriterії dotsіlno vikoristati pіdpriєmstvu for a new principle-Tuwani segments?
7. Prosegmentuyte rinok of Kyiv, priblizno rozpodіlіt obsyag sale for segments that viznachte ochіkuvany Prybutok troh of companies (Table 2.b -. 2.8 i Figure 2.2.).
table 2.6
Pіdpriєmstvo scho vipuskaє sіlskogospodarsku tehnіku
Pokaznik | secateurs avtomatichnі |
Elektronasosi |
chainsaw |
Opriskuvachі |
Obsyag popitu, yew. UAH. |
9198 |
10b80 |
98785 |
8394 |
Obsyag virobnitstva, yew. UAH. |
10980 |
12400 |
85370 |
5400 |
Vitrati virobnitstva, yew. UAH. |
7920 |
10000 |
74200 |
3280 |
Dohіd od realіzatsії produktsії, yew. UAH. |
9000 |
10580 |
85370 |
5400 |
Mozhlivіst oplachuvati transportnі vitrati (vіdsotok income) |
2 |
3 |
3 |
0.1 |
table 2.7
Pіdpriєmstvo scho vipuskaє sіlskogospodarsku tehnіku
Pokaznik | Spetsodyag |
Sportivnij odyag |
Verhnіy odyag |
costume |
Obsyag popitu, yew. UAH. |
2452 |
3140 |
4278 |
5130 |
Obsyag virobnitstva, yew. UAH. |
2452 |
3140 |
4278 |
5130 |
Vitrati virobnitstva, yew. UAH. |
2000 |
3000 |
4103 |
4940 |
Dohіd od realіzatsії produktsії, yew. UAH. |
2452 |
3140 |
4278 |
5130 |
Mozhlivіst oplachuvati transportnі vitrati (vіdsotok income) |
0 |
0 |
0 |
5 |
table 2.8
Pіdpriєmstvo scho realіzuє sintetichnі miyuchі zasobi
Pokaznik |
Washing powder "GALA" |
Paste shelled "GALA" |
Rіdina for Mitt dishes "GALA" |
Washing powder "OMO" |
Obsyag popitu, yew. UAH. |
7450 |
32830 |
7120 |
10015 |
Obsyag virobnitstva, yew. UAH. |
8000 |
3000 |
6400 |
9400 |
Vitrati virobnitstva, yew. UAH. |
7200 |
2415 |
5870 |
9342 |
Dohіd od realіzatsії produktsії, yew. UAH. |
7450 |
2830 |
6400 |
9400 |
Mozhlivіst oplachuvati transportnі vitrati (vіdsotok income) |
50 |
50 |
60 |
60 |
her
Fig. 2.5. Rozpodіl market analysis of Kyiv for the segments:
and - for chiselnіstyu population in the area (1 - Dniprovskiy 2 - Darnitsky, 3 - Maskovskiy, 4 - kolishnіy Starokiїvsky, 5 - Mіnsky, 6 - Podіlsky 7 - Rasht (again - osіb 2.5 million)); b - for vіkom (1 - 0-7 rokіv 2 - 8-17 rokіv, 3 - 18-30 rokіv, 4 - 30-50 rokіv, 5 - 50-60 rokіv, 6 - 60 rokіv starshі i); in - for the way Zhittya (1 - pesimіsti 2 - realіsti, 3 - optimіsti, 4 - skeptics); g - for type osobistostі (1 - pasivnі sposterіgachі, 2 - people "navpaki", 3 - azartnі, 4 - pristrasnі); etc. - for statte (1 - zhіnki 2 - cholovіki); e - for pributkami (1 - 40-100 UAH 2 - 100-300 UAH 3 - 300-1000 UAH, 4 - 1000 UAH bіlshe i....); Yea - for a native to take (1 - pensіoneri 2 - bankіri, 3 - іntelіgentsіya, 4 - torgovtsі, 5 - pіdpriєmtsі that bіznesmeni-virob-nicks, 6 - robіtniki)
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