Marketing - Primak TO

7.2. Поредредницька діяльність

The role of the mediator in the commercialization of the dignity of the zbutu and rospodilu is exaggeratedly great. The mediator is a juridical person, the yak is vikonuє functiії zvedennya sub'єktіv rinku obmіnu goods, the services of that інформацією. Prior to the main class, you can rely on wholesale agents, agents, brokers, dealers, dealers, dealers, distributors and managers. For zdіysnennya marketing nachodnitskogo діяльності необхідні півні смовіні чінники:

• Nayavnist core zasobliv (land dіlyanok, budivel, sporud, pristishchenie, utekavannya for zberigannya that pereroblyuvannya vantaghiv, see the transport for delivery);

• Implication of the start-up of a penniless capital, unimprovable for pridbannya basic and obovgovih kostyv;

• the relevance of science and information resources;

• the presence of a reserve in the hour.

Посредники оцінють прибливість goods for кнцецевого споживача, майбутній прибуток, рівень гармонізації з basic assortment, arguments of positioning novelties, tsіnovyi dіапон та ін.

Posadrednitsku diyalnist rozpodilyayut on wholesale ta rozdrybnu torghivlyu.

Wholesale trade . Tse dіyalnіst, povetsyana s sell products that service for the oncoming sale of chi commercial vichoristan. Виділяють такі основні функції оптової торгівлі [28]:

• procurement and product range assortment;

• zbіr, опрацювання інформації про ринок;

• warehousing, zberigannya that transportuvannya goods;

• supply finance;

• sales of goods;

• vidbir, the formulating of the supply partners;

• priinyattya riziku ushkogdzhennya, zaryarivannya goods and rozkradannya;

• Advice to advisors.

Wholesale trades mozut vikonuvati vse abo okremi funktsii. Rozglyanemo the main type of trading intermediaries, I borrow wholesale trading [28].

The dealer is a person, yak is the goods for the supply of goods, and for the sake of yogo money. Після виконання minds of the territory of delivery of the stasunki між дилерром і виробником припиняються. Specialize in real life, it's important to change the goods of the trivial vicarities, to demand the most valuable services to the servicemen, a dealer himself that yogo partners.

The distributor is a mediator, a sort of otrimuy right to zbuuvati firmi-vibrochnika on pevnіy teritorii y vychaneniy termin. The distributor is not a commodity, but the right to yogo sales. Yakshtse tse pobrabacheno yagodoyu, the distributor can disyati vіd svogo іmenі.

Jobber - a middleman, a very skupovuyu small wholesale merchandise goods for shvidkogo resale (napriklad, books).

Комісіонер - mediator, yak uklada about the delivery of their own іmenі, or not є vesnikom goods і pratsyue for rahunok firmi-vibrochnika. Він має warehouses, забезпечує зберігання товару. The form of a wine cellar is a companion - відсоток від суми здійсненої операції або різниця між ціною, призначеною виробником, і ціною реалізації.

The agent is a mediator, which is a special legal entity and is represented by musicians of songwriters when they are engaged in the production of goods, making sure that they are in good health. Rozmіr vinigorod viznachaє vyrobnik.

Broker - fіrma abo okremiy nezalezhny torgoviy mediadnik, scho vikonuє okednitsnitskі functіії when укладанні угод on sales to the goods, yak not to pass at yogo vlasnist. The broker "zvodit" sells and purchases, settles on the basis of business, otrimuyuchi at the top of the list of products selling goods, abdominated with a bag for the leather of the soldier sold to the goods. Through it, do not pass through material streams.

Komivoyazher - serviceman pіdpriєmstva, yakiy zaymayatsya poshukom klієntіv, chiy obyvag povnovazhen reguljutsietsya kerivnitsvom firmi abo regionalnym kerivnitsvom, yakomu pidporyadkovy komіvojazher.

Збутові філії - підприємства, оргаізовані великими фірмами, the basic functіією яких є швидка supply of products.

The broker is a mediator, which is represented by the characters of both sides and is borrowed from the pots of opportunity for the land of the land.

Traders represent - mediators, yakі є juridical persons, sho ukladayut ugodi і to lead spravi kіlkіh фірм. Vinagoroda trade representatives present in the zabagu zbutu products. On відміну від комівояжерів вони діють самостійно.

Trades syndici - pidpriemstva, yakі organіzovuyut with a hat of Vivodennia viddіlu zbutu zі structuri frirmi.

Trades are domiciled - they are wholesale-rozdrybni firmi, yakі are not borrowing loans not trade-poprednitskoyu diyalnіstyu, and i іnvestuvannyam kapitalu u vibrobnitvo, zdіysnemyachi warehousing, insurance of products, organizovuyuchi optovu ta rozdrybnu torghivlyu. Members of trading houses are the production vibroks.

Роздрібна торгівля . Predbacha realizatsiyu kavkaz i іgg kintsevim spizivacham for їх vlasnogo spozhivannya. The main functions of the company are:

• viznachennya consumer in goods і yogo yogo assortimentu for sale;

• Organizing that payment for the supply of goods;

• зберігання, маркування товару та визначення цін на ного;

• the fate of marketing komunikatsiny poljutitsy vibroknіv that razroblennya vlasnikh zahodiv;

• Bezopolednіy sales of goods in the purchase і nadannya додаткових послуг.

Існують різні види підприємств роздрібної торгівлі.

Specialized shops - pidpriemstva, yakі realizovyut omezhenu group of goods with a wide assortment. At tsjomu rozrizyayut store with a range of products of the same type of products, the university-kospettsializovani store.

Univermagi - great pidpriemstva, in yakih proponuetsya wide assortment of goods.

Universe - the great achievements of self-service, de proponuyutsya foodstuffs, that gentlemen's comrade for the satisfaction of the perso-hunger needs of purchases.

Supermarkets - pidpriemstva self-service, yakі mozhut mati vіddіli z povnim obeslugovuvannam і proponuyut povni nabіr food products, and takozh com, sales of which do not require special respect of the seller.

Hypermarkets - shops, yakі proponuyut a wide range of food products and non-food goods, mistyat u sobi restaurant shvidkogo kharchuvannya, saloni beautifully tochno.

Warehouses-shops - trade із znachnim znizhkami products at the great forks, for rozmіrami stinks більші, ніж supermarkets.

Shops of goods in povsyakdennogo popita (chergovi magaziny) - small shops, sho rostashovani close to the bought up potentiynyh spozhivachi, makut omegenyi assortment і pratsyuyut z ranku vechora, іноді цілодобово, без вихідних.

Shops, yaki trade goods for znenijeni tsinami ta magaziny, scho zdіysnjuttu payment for a discount principle.