home Marketing Sanitary and Epidemiological tovarіv - Kolomієts TM

Sanitary and Epidemiological tovarіv - Kolomієts TM

3.3. Markuvannya tovarіv

Markuvannya - text umovnі poznachennya abo malyunok, nanesenі on upakovuvannya i (ABO) product and takozh INSHI dopomіzhnі zasobi, priznachenі for іdentifіkatsії product okremih abo yogo vlastivostey BROUGHT Informácie to spozhivacha about vigotovlyuvachіv (vikonavtsіv) kіlkіsnі i yakіsnі product characteristics.

Main funktsіyami markuvannya Je:

1. іnformatsіyna;
2. іdentifіkatsіyna;
3. motivatsіyna;
4. emotsіyna.

Іnformatsіyna funktsіya markuvannya yak one іz zasobіv tovarnoї • nformatsії Je Main. Tse viznachaє spіvvіdnoshennya mіzh rіznimi views Informácie - osnovopolozhnoyu, spozhivchoyu that komertsіynoyu. Naybіlsha Pete Wagga pripadaє on osnovopolozhnu th spozhivchu 1nformatsіyu, less then - on komertsіynu. When tsomu osnovopolozhna іnformatsіya on markuvannі dublyuє same kind Informácie at TSD. Rozbіzhnіst danih osnovopolozhnoї Informácie on markuvannі th at TSD Mauger Buti naslіdkom falsifіkatsії tovarіv.

Neobhіdnіst such dublyuvannya obumovlene spіlnіstyu іdentifіkuyuchoї funktsії markuvannya i TSD. Prote on vіdmіnu od TSD, markuvannya priznachene for vsіh sub'єktіv komertsіynoї dіyalnostі and for osnovnoї masi spozhivachіv Won Je practical єdino Available zasobom tovarnoї Informácie, in addition nіy Pete Wagga komertsіynoї Informácie uniquely Mensch.

Іdentifіkatsіyna, vkazіvna, rekomendatsіyna that obmezhuvalna funktsії markuvannya zabezpechuyut prostezhuvannya trademark partіy on usіh Lanka logіstichnogo lantsyuga that dozvolyaє realіzuvati osnovnі logіstichnі funktsії: doderzhannya tehnologіchnogo processes tovaroprosu-vannya that zberіgannya tovarіv, upravlіnnya reserves rozpodіl that spozhivannya tovarіv, doderzhannya that optimіzatsіya processes virobnitstva tovarіv that іn.

Emotsіyna, propagandistska i motivatsіyna funktsії markuvannya vzaєmozv'yazanі. Yaskravo decorated markuvannya scho poyasnyuє text, zastosuvannya uzvichaєnih simvolіv viklikayut in spozhivacha pozitivnі emotsії i servants vazhlivoyu motivatsієyu of acceptance for rіshennya about pridbannya product. Tse Duzhe good know vigotovlyuvachі іmportnih tovarіv, Picturesque markuvannya yakih privablyuє pokuptsіv, Especially, Yakscho tsі Flea kupuyutsya Vpershe.

Varto zaznachiti scho vіtchiznyanі vigotovlyuvachі, namagayuchis pіdvischiti konkurentospromozhnіst svoєї produktsії, ostannіm hour began pridіlyati seryoznu uwagi design її upakovuvannya th markuvannya. Tse dozvolyaє spodіvatisya scho schodo complex zahodіv pіdvischennya of Quality, Produkciya of Ukrainian virobnikіv vitіsnit yaskravo markovanu, ale hour nizkoyakіsnu іmportnu produktsіyu.

Іsnuyut zagalnі rules markuvannya tovarіv, ale in deyakih vipadkah brought vіdstupati od them on okremih pozitsіyah in іnteresah pokuptsіv. Zvichayno markuvannya tovarіv that pakuvannya mіstit osnovnі, dodatkovі that іnformatsіynі inscriptions manіpulyatsіynі signs on vantazhennyu transported and takozh dodatkovі Price not specified, SSMSC harakterizuyut kraїnu-virobnika. Fallow od Georeferencing Damage rozrіznyayut markuvannya virobniche th torgovelne.

Virobniche markuvannya - text umovnі poznachennya abo malyunok, nanesenі vigotovlyuvachem (vikonavtsem) for goods i (ABO) is the upakovuvannya (ABO) INSHI nosії Informácie.

Torgovelne markuvannya - text umovnі poznachennya abo malyunok, nanesenі sellers on tovarnі abo kasovі checks pakuvannya i (ABO) goods.

Vimogi to virobnichogo markuvannya vstanovlyuyutsya in basic standards on markuvannya th upakovuvannya and takozh zagalno-tehnіchnimi minds standartіv on produktsіyu.

Vimogi to torgovelnogo markuvannya, porіvnyano s virobnichim to ostannogo less then an hour boule rozroblenі. Okremі vimogi Shopping markuvannya vstanovlyuyutsya Rules sale okremih vidіv prodovolchih i neprodovolchih tovarіv. Priynyaty neschodavno Law of Ukraine "On the one yakіst BEZPEKA nutritive produktіv that prodovolchoї sirovini" chіtko viznachiv minds markuvannya nutritive produktіv.

Before markuvannya visuvayutsya zagalnі for tovarnoї Informácie that spetsifіchnі for markuvannya vimogi. Zagalnі vimogi reglamentuyutsya law "About Zahist rights spozhivachіv" she vklyuchayut nayvazhlivіshі s them SSMSC zvichayno nazivayutsya vimogami "troh D" -dostovіrnіst, dostupnіst that dostatnіst.

Spetsifіchnі vimogi for markuvannya:

1. chіtkіst text that іlyustratsіy;
2. naochnіst;
3. odnoznachnіst text yogo vіdpovіdnіst spozhivchim vlastivostyam product;
4. navedenі on markuvannі vіdomostі not povinnі vvoditi pokuptsya th spozhivacha in Oman schodo kіlkostі, of Quality, virobnika, Kraina pohodzhennya;
5. for markuvannya slіd vikoristovuvati nezmivnі, stіykі to vplivu zovnіshnogo seredovischa Farben, SSMSC dozvolenі Derzhsanepіdsluzhbi authorities.

Nosіyami virobnichogo markіruvannya shaping can Buti etiketki, vkladishі, yarliki, tags, kontrolnі strіchki, stamp, stamp, kolєretki іn minutes.

Deemed to abo Etiketki drukarskim іnshim zasobom on goods abo pakuvannya, krіm of stink shaping can Buti samostіynim nosієm Informácie, scho abo scho prikleyuєtsya prikladaєtsya to the product. Napriklad, bіlshіst pakovanih in virobnichih minds prodovolchih tovarіv underwrite pakuvannі etiketku on Money Does text malyunki th іnsha іnformatsіya nanesenі drukarskim way.

Etiketuvannya cans zdіysnyuєtsya Shlyakhov prikleyuvannya paperovoї etiketki abo Damage її lіtografskim way.

Іnodі etiketka bezposeredno applied to goods (napriklad, markuvannya on dnі dishes on elektropobutovih products that іn.):

Etiketki vіdrіznyayutsya digit іnformatsіynoyu єmnіstyu. Krіm text stench often mіstyat The images, symbols. W usіh nosіїv markuvannya vіdomostі on etiketkah Je naybіlshimi for kіlkіstyu Find our characterization. Markuvannya on etiketkah Mauger vmіschuvati poyasnyuvalnі text.

Kolєretki - etiketki osoblivoї form, scho nakleyuyutsya on shiyku plyashok. Kolєretki not bear the great іnformatsіynogo navantazhennya and vikonuyut in the main priznachennya estetichnogo decorated plyashok: stink zastosovuyutsya time h basic etiketkoyu on plyashkah for, nonalcoholic beer napoїv i, i samostіynogo value does not toil.

On kolєrettsі shaping can Buti zaznachenі naymenuvannya satiated, vigotovlyuvach, Year vigotovlennya abo іnformatsіynі signs. Іnodі on kolєretkah vzagalі vіdsutnya іnformatsіya.

Vkladishі - tse rіznovid etiketok scho vіdrіznyaєtsya spryamovanіstyu tovarnoї Informácie i priznachenі for Notification stislih vіdomostey about naymenuvannya product, vigotovlyuvachіv (naymenuvannya organіzatsії, zmіni rooms). Іnodі vkladishі mozhut mіstiti stislu characteristic spozhivchih vlastivostey product, in Perche Cherga funktsіonalnogo priznachennya. Todі vkladish nabuvaє dodatkovih funktsіy leaflet abo Avenue, ale on vіdmіnu od ostannіh Sponsored funktsіya not Je Main and realіzuєtsya through characteristics of the goods. Takі vkladishі often zustrіchayutsya in upakovtsі rіznomanіtnih kosmetichnih zasobіv.

Naychastіshe zastosovuyutsya vkladishі for Konditerska virobіv - tsukerok, pechiva, pryanikіv in boxes; for perfumery and kosmetichnih i lіkarskih zasobіv, tovarіv pobutovoї hіmії.

Yarliki th tag - nosії markіruvannya scho prikleyuyutsya, prikladayutsya abo pіdvіshuyutsya to product. They are characterized by Mensch іnformatsіyna єmnіst, obmezheny perelіk vіdomostey, vіdsutnіst malyunkіv.

Tags vіdrіznyayutsya od yarlikіv Mensch іnformativnіstyu. Tags shaping can Buti i duzhe lakonіchnimi vkazuvati tіlki naymenuvannya trademark abo, abo tіlki titles fіrmi-vigotovlyuvacha.

Yarliki, zvichayno mіstyat naymenuvannya product, fіrmi vigotovlyuvacha, yogo address, grade, tsіnu, Key infrastructure date, and takozh low іdentifіkuyuchih vіdomostey. Thus, yarlikah scho pіdvіshuyutsya to odyagu, vkazuyutsya article virobu, number modelі, rozmіr date Key infrastructure. Yarlik Mauger mіstiti fіrmovy i tovarnі signs INSHI neobhіdnі signs th umovnі poznachennya.

Kontrolnі strіchki - tse nosії stisloї tovarnoї Informácie scho dublyuє, roztashovanoї on strіchtsі nevelichkogo rozmіru i priznachenoї to control abo vіdnovlennya vіdomostey about goods from vipadku vtrati etiketki, tags yarlika abo, yak stink mozhut zastosovuvatisya dodatok.

Vіdmіnna rice Verification strіchok - perevazhannya tsifrovoї abo simvolіchnoї Informácie, metoyu yakoї Je poznachennya article virobіv, modelі rooms rozmіru, class, іnodі article tkanin, ekspluatatsіynih znakіv that іn.

Kontrolnі strіchki naychastіshe zastosovuyutsya for clothing-vzuttєvih tovarіv, and have VZUTTYA vіdomostі kontrolnoї strіchki chastіshe Deemed to abo pіdkladku vnutrіshnyu Chastain.

Hallmarks th stamp - nosії Informácie, priznachenі for іdentifіkuyuchih umovnih poznachen for goods pakuvannya, etiketki, causing SSMSC for Relief spetsіalnih pristosuvan ustanovlenoї form.

Rozrіznyayut stamps stamp st fallow od:

1. Georeferencing Damage - virobnichі i torgovі;
2. priznachennya - veterinarnі, tovaroznavchі, karantinnі іn th .;
3. form - ovalnі, pryamokutnі, kvadratnі, trikutnі, rombovidnі.

Tavruvannya th shtampuvannya yak zasіb markuvannya zastosovuєtsya

for okremih prodovolchih i neprodovolchih tovarіv. For m'yasa m'yasoproduktіv th, th vklyuchayuchi offal fat-Syrets, veterinary tavruvannya m'yasa Je obov'yazkovim. For іnshih vidіv prodovolchih tovarіv tavruvannya th shtampuvannya wear rekomendatsіyny character. Prostavlyayutsya stamp on dnі metalevih cans i on metalevih Krischke Sklyanov cans upakovtsі s polіmernih i kombіnovanih materіalіv for sokіv, napoїv, wine, milk, dairy produktіv, etiketkah on plyashkah i banks, Sirach, yaytsyah.

Tavruvannyu pіddayutsya m'yasnі tushі zabіynih tvarin i ptitsі carcass. Legally second brand on the products abo neprodovolchih їhnіy upakovtsі zustrіchayutsya rіdshe. Until such tovarіv vіdnosyat tkanini have yakih stigma applied to hazovі kіntsі vivorіtnogo s side. Krіm of stamps, Realized virobnichim zasobom, putting on okremі komplektuyuchі detalі tovarіv (dvigun avtomobіlіv, holodilnі aggregates that іn.)

Tavruvannya th shtampuvannya tovarіv i upakuvan zdіysnyuєtsya ways:

1. Damage Relief stamps for abo nezmivnoї die Farben, dozvolenoї Derzhsanepіdsluzhbi bodies;
2. vipalyuvannyam elektrotavra for Relief,
3. vitiskannya shtampіv for Relief;
4. utiskuvannya Plastic abo kazeїnovih numbers, letters in the product.

Nayposhirenіshy sposіb - Damage brand abo nezmivnoyu die Farben. Vipalyuvannya for Relief elektrotavra zastosovuєtsya mainly for tushok birds.

Relєfne markіruvannya Shlyakhov vitiskuvannya letters, numbers, іnshih umovnih poznachen zustrіchaєtsya on metalevih cans rіdshe on Krischke Sklyanov cans. Krіm of Tsey sposіb, poshireny for markuvannya dvigunіv avtomobіlіv and takozh deyakih tovarіv smoothly tehnіchnogo priznachennya.

Relєfne markuvannya zustrіchaєtsya i on sklyanіy upakovtsі (plyashkah, banks), іnodі on Sklyanov posudі (napriklad on dnі granchastih stakanіv).

Utiskannya Plastic abo kazeїnovih digits zastosovuєtsya For sirіv.

Before i stamps brands visovuyutsya takі vimogi:

1. chіtkіst vіdtiskіv stamps,
2. zberezhenіst Square od zovnіshnіh vplivіv (for m'yasa pid hour holodilnoї obrobki zberіgannya th):
3. bezpeka zastosovuvanih sposobіv tavruvannya th shtampuvannya,
4. zberezhennya commodity viglyadu produktіv i virobіv scho
5. pіddayutsya tavruvannyu th shtampuvannyu;

- Dotrimannya vstanovlenih rules tavruvannya th shtampuvannya.