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Economic analysis - Bolyukh M.A., Burchevsky V.Z.

11.3. Analysis of the market for products

Vid rinkiv zbutu to lay down the oath of sale, the middle rivine price, viridka vid realizatsії products, the sum of the surrendered surplus that ін. Demanding a vote on the fact that you know the market for that product is extremely important for business, for example, for knowing the whole range of companies, which can function in a wide range of potential markets, and it’s possible to increase potential competitiveness.

The main part of the analysis:

  • assessment of the security market and / or okremich yogo segments;
  • viznenchennya factors, schlo vplyayut on zmіina rinkіv zbutu;
  • vivchenny indicator in zbutu of the winter categories of categories;
  • Separation of the propositional form of the rink to the zbutu.

Zmіst dosledzhennya:

  • assessment of the structure of the market for zbutu;
  • assessment of the business market;
  • assessment of the parts of the market;
  • analysis of the dynamics of the sale of consumer goods.

At first, this is the analysis of the structure of the market for zbutu . The results of the analysis on the application of the intelligent AT “Quantum" are given in table. 11.6, 11.7. Yak can be seen from this table. 11.7, in 2000, 36% of “Indicator 1” was sold in Ukraine, 64% - in the territories of the CIS (foremost in Russia and Belarus). For “Indicator 2”, the indicators are becoming 28.5% and 74.2%. Estimation of marketing forecasts for realizable goods in industrial use was based on the fact that the tendencies to be surplus without any changes in the most familiar rock. Oskilki virobnitstvo AT "Quantum" is traditionally organized on the markets of the country of the largest number of Soviet Socialist Republics, the competitiveness of the viro electronic technology is limited by the use of the CIS SND. The appearance on the markets of the mainland will require a higher level of marketability and is more problematic, because competitiveness (technical parameters of virobility) is lower than the international standard. Is it clear that I have entered into an exchange (for example, on the side, certificate of certification).

The regional structure of the market for well-known goods, therefore, is victorious. 11.7. 3 Table 11.7 Ukraine, the regional market of Ukraine is quite widely accumulated, behind the vignette of many regions (Vinnytska, Khersonska and іn.). The sale of sales significantly increased in the leather region, and the stinks were slightly 90% faster. Of the whole country, which, regional regional markets, the need for the rhino skin region, and the reasons for the wholesale oath of sale.

Table 11.6

RINKS TO THE BROADCAST OF THE MAIN PRODUCT SPECIES, 2000 rіk

Name

The oath of realization, yew. pieces (at temples -%)

on the small market

in the region

at the borders of Ukraine

beyond the borders of Ukraine

Usyogo

Indicator 1

-

-

160.0 (36.4)

280.0 (63.6)

440.0 (100)

Indicator 2

-

-

970.0 (25.8)

2789.0 (74.2)

3,759.0 (100)

Indicator 3

-

-

0.3 (50.8)

0.29 (49.2)

0.59 (100)

Luminescent lamps

-

-

0.6 (100)

-

0.6 (100)

Virobi of quantum electronics

-

-

0.013 (68.4)

0.006 (31.6)

0.019 (100)

Take care of obzucchuvalnoї technology

-

-

2.3 (90.6)

0.24 (9.4)

2.54 (100)

Medical technology

-

-

16.5 (99.9)

0.02 (0.1)

16.52 (100)

Commodity goods

6.05 (13.1)

0.36 (0.8)

39.77 (86.1)

-

46.18 (100)

On the other hand, it’s necessary to read the current market and the indicators are often to the market.

Mistkіst commodity market є one of the main objects є є і і--сл ен,,,, о ль, ей ник ник ник в в ображ є є є є ово ф ф ф ф ф ф. Revenge of the market is considered an oath (in physical entities as well as in general business) goods, as in the case of realism, are stretched out to rock. Mistkіst market is possible, therefore, with such a formula:

,

de V - market stability;

In - virobnitstvo goods;

Z - stocks surplus;

I - import of goods;

E - export of goods.

Table 11.7

REGIONALNY ROZPODIL OBSYAG_V FOR SALE OF LIVING GOODS, pcs. p>

Region

Yearbooks

Svetilniki

Elektrodzvinki

Cookware

1999

2000

2000/1999,%

1999

2000

2000/1999,%

1999

2000

2000/1999,%

1999

2000

2000/1999,%

Donetsk

3109

1038

33,4

9934

1127

11.3

3495

110

3,1

744

266

35.8

Luganska

2226

78

3,5

2564

421

16,4

1106

24

2.2

952

-

-

Dnіpropetrovsk

3395

937

27.6

7418

1281

17.3

1030

156

15.1

533

326

61.2

Zaporizhzka

2011

2035

101,2

2593

1487

57.3

650

216

33,2

308

360

116.9

Kirovogradska

530

40

7.5

4048

160

4.0

2514

-

-

195

33

16.9

Poltavska

702

42

6.0

3606

176

4.9

1369

eleven

0.8

427

64

15.0

Sumska

472

164

34.7

3443

337

9.8

966

192

19.9

358

thirty

8.4

Kharkivska

88

86

97.7

4228

539

12.7

2406

84

3,5

300

-

-

Volinska

250

fifteen

6.0

1272

228

17.9

377

2

0.5

396

210

53.0

Zhytomyrska

620

238

38,4

8435

735

8.7

2112

108

5.1

934

513

54.9

Rivnenska

1766

922

52,2

5660

367

6.6

2194

161

7.3

468

208

4.4

Vinnytska

308

-

-

1164

-

-

118

-

-

315

-

-

Ternopil

178

-

-

4263

-

-

640

-

-

305

-

-

Khmelnitsky

1282

480

37,4

708

507

71.6

110

-

-

604

268

44,4

Zakіnchennya tab. 11.7

Region

Yearbooks

Svetilniki

Elektrodzvinki

Cookware

1999

2000

2000/1999,%

1999

2000

2000/1999,%

1999

2000

2000/1999,%

1999

2000

2000/1999,%

Transcarpathian

1356

60

4.4

2982

334

11,2

764

96

12.6

661

-

-

Ivano-Frankivsk

56

-

-

1133

-

-

-

-

-

thirteen

-

-

Lvivska

1820

44

2,4

996

37

3,7

448

-

-

382

90

23.6

Chernіvetska

284

-

-

771

40

5.2

476

-

-

730

93

12.7

Kiev

1799

1250

69.5

5618

2771

49.3

1282

876

68.3

134

739

54.9

Cherkasy

1122

175

15.6

4222

152

3.6

2070

-

-

364

168

46.2

Chernigivska

302

346

114.6

1372

1732

126,

1085

216

19.9

104

222

21,2

Mykolaivska

2630

48

1.8

5856

184

3,1

5106

-

-

322

45

14.0

Odesa

762

-

-

4401

-

-

1004

-

-

242

-

-

Khersonska

558

-

-

2568

-

-

162

-

-

62

-

-

Autonomous Republic of Crimea

1333

180

13.5

4877

132

2.7

2648

144

5,4

455

-

-

At once

28959

8178

 

9413

12756

 

3489

239

 

166

363

 

Country SND

4000

152

3.8

552

-

-

-

-

-

-

-

-

USOGO

39959

8330

25.3

9468

12756

13.5

3413

239

7.0

21.8

The last important indicator, the value of which is more than necessary to know and predict, is an indicator of the market share . Rinkova chastka - the whole promise is the oath of selling the singing goods given organizatsії to the total oath the sale of the whole goods of all the organizatsii, who will be given on this market. The indicator is є key for evaluating the competitive position of the organization. So, at the “Quantum” AT, the range of the viro market “Indicator 1” of the most potential residents of the CIS countries (behind the camp for 1999-2000 pp. - 86 investments) became 120.0 thousand. UAH, the market of virobіv "Indicator 2" (35 items) - 130.0 thousand. UAH However, in 2000-2001 pp. Mistkіst rynku walked about a killer time. Analyzed the environment segments of the market for “Indicator 1” and “Indicator 2”.

So, in the case of the virobi “Indicator 1” and “Indicator 2”, for the calculators, they became one-third of the population for the indicator. None of the reasons for the noncompetitiveness of calculators, which can be found in the territories of the CIS, because they are important, the calculators are synchronized with the timing of the SND. From now on, approximately a third of the spent city market and indicators is not updated.

These are indikatori vikoristovuvalsya i for yearbooks. Sumar will drink virobnik in the yearbook on the endicator, having become 30% of the city market. Oskilki, having plavozhno plosmozhnogo, drank heavily on year-olds, and especially on the road and the lower flesh-resistant ones, year-olds of the Krai SND, half of the virological yearbooks of the SND took up the release of their products. From now on, the oath of realizatsіі indicators for virobnitsva yearnikiviv having become in 2000 rotsі tіlki 1% of the number of mіstkostі market. Prospect the development of the entire segment to lie in the direction of the dynamics of the pay-as-you-go population, as well as the competitiveness of the annual status of the regional SND.

The next etap is the vivchenny dynamics of the winter of the land of the dermal appearance of the virobi on the markets of the zbutu for the remnant of the rock. The most practical value is the analysis of the business partners (Table 11.8). In the table above, the main indicators of the indicator (“Indicator 2”) were the high frequency consumers, because the decrease in the price of the electronic technology was much smaller. Electropobutov’s technology appeared to be competitive for the low technical parameters, mainly, for the lowest price. For more accurate predictions, bazhano, by the way, is given an analysis of the market for electronic technology in Ukraine, as well as in the CIS countries.

Table 11.8

ASSESSMENT OF HONORS FOR SALE OF VIROBIV "INDICATOR 2" FOR FIRST GOODS-RESTAURANTS, yew. PCS.

Spozhivach

Scope of Reclamation

Oath sale, yew. PCS.

1998 p.

1999 p.

2000 p.

Indicator 2.1.

BelTiz, Molodechno

Signaling equipment

-

-

34.0

VO "Light", St. Petersburg

Block іndikatsії to signaling equipment

-

73.0

390.0

VO "Kisan", Krasnoyarsk

Refrigerators

-

390.0

200,0

Tochmash, Kazan

Indication measure

-

34.0

16.0

Indicator 2.2.

AT Beta, Ufa

Elektropobutovі prilady

-

-

-

"Nitel", N. Novgorod

Block to television

-

-

-

VO "Instrument-making", Ufa

Electric stoves

-

7.0

0.2

AT "Dalpribor", Vladivostok

Elektropobutovі prilady

-

10.0

24.5

AT "Emerald", Vladivostok

Elektropobutovі prilady

-

-

-

Indicator 2.3.

Ivita OJSC, Ivano-Frankivsk

-

-

-

VO "Light", St. Petersburg.

Refrigerators

385.0

180.0

-

VO "Kisan", Krasnoyarsk

Refrigerators

-

810.0

3281,0

VO Belvar, Minsk

Elektropobutovі prilady

-

160,0

51.6

AT "Termal", N. Novgorod

Kettles, samovaris, praski

55.0

60.0

-

Telegraph Equipment Factory, Kaluga

Telephone equipment

34.0

22.0

-

VO "Akhtuba", Volgograd

Нгаngalator "Lotus", Electric convector

34.0

7.3

-

Priladobudіvny plant, Malo-Yaroslavets

Elektropobutovі prilady

-

9.0

4,5

Indicator 2.4.

PTF "Vesta", V'yatka

Pralі cars

80.0

362.0

-