home Economy Ekonomіchny analіz - Bolyuh MA, Burchevsky VZ

Ekonomіchny analіz - Bolyuh MA, Burchevsky VZ

12.3. Analіz assortment produktsії

One іz vazhlivih napryamіv detalіzatsії obsyagu Key infrastructure produktsії Je vivchennya yogo in asortimentno-structural rozrіzі. When tsomu slіd urahovuvati, scho Got pіdpriєmstvo chіtku objectivity and otzhe, th galuzevu spetsіalіzatsіyu. Її viznachayut slit for organіzatsії pіdpriєmstva, ale assortment produktsії h hour Mauger zmіnyuvatisya. Odnі Flea perestayut viroblyati, INSHI, navіt kolis neprofіlnі for pіdpriєmstva, vklyuchayut to virobnichoї prog. Process postіynogo do updates assortment Je vazhlivoyu warehouses marketingovoї polіtiki Suchasnyj pіdpriєmstva.

Zmіnyuvanіst warehouse produktsії Je naslіdkom tsіlespryamovanogo chіtkogo keruvannya CIM processes, scho peredbachaє vіdnosnu stabіlnіst assortment of pevnі korotkі promіzhki hour, retelne planuvannya Key infrastructure produktsії i Suvorov control vikonannyam usіh asortimentnih zavdan i termіnіv Key infrastructure okremih vidіv produktsії. Tom vіdhilennya od planned zavdan roztsіnyuyut yak suttєvy nedolіk in robotі virobnichih pіdrozdіlіv, їhnіh kerіvnikіv that vikonavtsіv.

Pid the assortment rozumіyut perelіk usіh vidіv produktsії scho viroblyaєtsya, іz zaznachennyam obsyagіv Key infrastructure. Vuzhchim ponyattyam Je nomenclature Key infrastructure, yak harakterizuє tіlki Quantity i rіznomanіtnіst produktsії. The I nareshtі structure - tse spіvvіdnoshennya (zdebіlshogo in vіdsotkah) okremih virobіv in zagalnomu obsyazі virobnitstva. Zmіna assortment proti planned to asortimentnih Veda, and the structure Key infrastructure - structural zrushen. Tsі yavischa zavzhdi pov'yazanі odne s one, and we prove that E-pro asortimentno strukturnі zrushennya in Key infrastructure produktsії.

Provedemo analіz vikonannya of the assortment plan for pіdstavі danih Table. 12.4.

Rozrahunok pokaznikіv vikonannya plan for the assortment zdіysnyuyut troma ways.

Purshia Got NAME "sposіb naymenshogo numbers." Yogo are polyagaє in viborі menshoї іz dvoh sum. Saying to Іnakshe, takes factuality scrip against for minds, scho Won not perevischuє planned zavdannya. In Table. 12.4 tsі zalіkovі sumi time stanovlyat 8205 tis. UAH. Otozh, koefіtsієnt asortimentnostі:

Kas = 8205/8400 = 0.977.

For other ways to yak zagalny pokaznik take naymenshy vіdsotok vikonannya plan schodo vsіh virobіv - 69.8%, tobto koefіtsієnt dorіvnyuvatime 0,698.

table 12.4

Vikonannya virobnitstva produktsії plan for the assortment, yew. UAH

* "B" i "F" - novі Vidi produktsії.

** - Usі planovі zavdannya schodo okremih vidіv produktsії vikonano.

Tretіy sposіb bazuєtsya on spіvvіdnoshennі kіlkostі virobіv, schodo yakih plan vikonano povnіstyu, i zagalnoї kіlkostі planned pozitsіy. Tsey pokaznik tіsno pov'yazany s nomenclature produktsії and to yogo nazivayut koefіtsієntom nomenklaturnostі (Kn). So, Yakscho up peredbachalos viroblyati 12 vidіv produktsії (6 of 6 osnovnoї nomenclature i have skladі іnshoї produktsії) and factuality plan vikonano tіlki schodo 9 pozitsіy then Tsey koefіtsієnt dorіvnyuvatime:

.

Otzhe, Square od the method pіdrahunku mozhna vvazhati scho s plan our assortment umovnim pіdpriєmstvom not vikonano.

Rozglyad assortment produktsії Je nevіdrivnim od vivchennya tempіv yogo th rozshirennya do updates. Pershe pov'yazuyut s kіlkіsnim zbіlshennyam varіantіv rozfasuvannya nutritive produktіv, zasobіv pobutovoї hіmії, budіvelnih sumіshey; rozshirennyam kolorovoї, yakіsnoї that s іnshoї Gami materіalіv i gotovoї produktsії (odyagu, VZUTTYA, predmetіv Khatna vzhitku); zbіlshennyam the parame- ryadіv yakogos tehnіchno collapsible virobu for yogo rakhunok Key infrastructure sproschenih that spetsіalіzovanih varіantіv abo rіznogo type zovnіshnogo clearance. Je th deyakі INSHI method is simple rozshirennya assortment produktsії. Zrozumіlo scho navіt simply rozshirennya assortment uskladnyuє processes virobnitstva, oblіku that control descho zbіlshuє virobnichі vitrati. Ale vodnochase - tse viprobuvany zasіb zmіtsnennya rinkovih pozitsіy pіdpriєmstva, osvoєnnya novih segmentіv Rinku i novih zaluchennya spozhivachіv.

Do updates assortment - tse processes zamіni zastarіlih zrazkіv produktsії on suchasnіshі that tehnіchno doskonalіshі abo Key infrastructure printsipovo novoї produktsії. Іnodі (i hoch pomilkovo) Yogo ototozhnyuyut s forgive rozshirennyam assortment produktsії scho viroblyaєtsya. Koefіtsієnt do updates assortment (Ko.a) rozrahovuєtsya yak vіdnoshennya kіlkostі novih virobіv to zagalnoї kіlkostі produktsії. Prote yogo yak logіchnіshe viznachati chastku viroblenih novih vidіv produktsії (from penny virazhennі) to zagalnoї vartostі tovarnoї produktsії. In Nashomu prikladі planuvalosya do updates assortment (stosovno obsyagu tovarnoї produktsії) on rіvnі 10.7% [(400 + 500)? 100: 8400], Ale factuality do updates assortment becomes tіlki 8.8% [(400 + 349)? 100: 8500]. Otzhe plan s do updates produktsії TER vikonano.

Prospective directly analіzu Je rozrahunok chastki produktsії, yak Got tovarnі signs zareєstrovanі in vіtchiznyanih i mіzhnarodnih organіzatsіyah. Nayavnіst trademark on yakus produktsіyu i Zahist yogo on spozhivchomu Rinku svіdchat about origіnalnіst virobu, yogo temple that stabіlnu yakіst.

Slіd urahovuvati takozh, scho Produkciya s good vіdomimi trademarks, yak Got steel popit - tse ob'єkt postіynogo kopіyuvannya i navіt falsifіkatsіy. Tom potrebuyut obov'yazkovogo rozv'yazannya problems pov'yazanі іz Zahist tovarnoї brand, in addition chislі ship in order.

Pid hour analіzu assortment produktsії scho її vipuskaє pіdpriєmstvo, neobhіdno vrahovuvati, naskіlki Tsey assortment Je traditsіynim, SSMSC novі Vidi tovarіv samostіyno rozrobleno vprovadzheno i have virobnitstvo and SSMSC virobleno for lіtsenzіyami abo for spіvuchastі іnshih fіrm. Pіdpriєmstvo Got poturbuvatisya about nalezhnі document SSMSC zasvіdchuyut right koristuvannya tehnologіyami abo trademarks of іnshih fіrm that korporatsіy. Not Zavada zayvy time nagadati scho samovіlne (pіratske) kopіyuvannya produktsії s popularity in spozhivachіv trademarks of Je zlochinom scho yogo Got rozglyadati not ekonomіchny analіtik and vіdpovіdnі slіdchі that sudovі install.

For nayavnostі dodatkovoї Informácie duzhe korisnim for otsіnki assortment LUVs bi rozrahunok dopomіzhnih pokaznikіv - kіlkostі zastarіlih zrazkіv produktsії, yak vipuskaє pіdpriєmstvo, that vіdpovіdnoї chastki obsyagu tovarnoї produktsії. Bajan z'yasuvati reason of such encampments, vkazati vinnih, rozrobiti rekomendatsії for kerіvnitstva pіdpriєmstva s metoyu polіpshennya asortimentnoї situatsії.

Analіz vikonannya precisely zavdan s assortment produktsії slіd dopovniti doslіdzhennyam mainly pokaznikіv dinamіtsі have (tab. 12.5).

table 12.5

Dinamіka pokaznikіv do updates assortment that vitrat on pіdgotovku novih zrazkіv produktsії

Navedenі in tsіy tablitsі danі svіdchat about those scho uwagi to vdoskonalennya assortment produktsії on pіdpriєmstvі Je nedostatnoyu. Tempi do updates assortment produktsії s rock cutaneous upovіlnyuyutsya scho postupovo generally produces to moral starіnnya osnovnoї chastki produktsії and otzhe to vtrati konkurentospromozhnostі pіdpriєmstva on market analysis.

Zavershuyuchi analіz danih Table. 12.5 slіd otsіniti vitrati pіdpriєmstva scho pov'yazanі s pіdgotovkoyu novih zrazkіv produktsії and takozh s NAUKOVO-doslіdnimi i konstruktorskimi rozrobkami. Tse Especially for vazhlivo of companies, SSMSC nalezhat to naukomіstkih Galuzo i zabezpechuyut neobhіdnі Tempi NAUKOVO-tehnіchnogo Progreso in kraїnі in tsіlomu. On pіdpriєmstvі scho Yea subject analіzu, tsі vitrati nevpinno skorochuyutsya i priblizno an order for menshі nayvischі pokazniki in the Branch. Such a "ekonomіya" Mauger tіlki pogіrshiti encampment in maybutnomu.

Nasamkіnets nagadati Varto slit about one vazhlivu rіch. Ninі vzhe not mozhna poyasnyuvati negativnі zmіni assortment th structure produktsії "ob'єktivnimi" reasons, more OOO All stink shaping can Buti promptly neytralіzovanі on most pіdpriєmstvі through koriguvannya planned zavdan. Tom whether SSMSC vіdhilennya od established plan - just Tse rotten Prace i vikonavtsіv admіnіstratorіv the grassroots lanok (dіlnits, tsehіv, fіlіalіv).